As of Tuesday, the NWSL is reportedly in exclusive talks to make Denver the home of the league's 16th team, with the Colorado city beating out bids from Cincinnati and Cleveland, the other two finalists previously announced by the league.
While the NWSL has yet to offer any details or timeline or even confirm the move, if true, Denver will join fellow expansion franchise Boston in making a 2026 season debut.
Led by IMA Financial Group CEO Robert Cohen, who will function as the team's control owner, the Denver NWSL bid group intends to build a soccer-specific stadium for their club. But with the runway to 2026 shortening, the group intends to secure temporary facilities while planning, designing, and constructing a permanent home.
NWSL growth leads to ballooning expansion fees
The growing league is also expected to claim a record expansion fee from its 16th team, with insiders reporting that Denver's buy-in will likely come at a $105 million to $120 million price-tag.
That sum doubles the $53 million fees that 2024 expansion team Bay FC and the incoming Boston franchise shelled out in the last round of NWSL bids from new markets.
The swelling of expansion fees also mirrors the league's exploding valuations in recent years. According to Sportico, the average NWSL club is now worth $104 million, an increase of 57% over the 2023 average. Plus, this fall's sales of both Angel City FC and the San Diego Wave saw the clubs garner purchase prices of $250 million and $113 million, respectively.
Though further expansion is not currently on the books, the NWSL's increasing value and the additional markets hungry to enter the league signal that, sooner or later, even more cities will boast NWSL clubs of their own.