Women’s soccer is expected to grow rapidly in Europe over the next decade, with UEFA projections saying its annual value could reach €686 million by 2033.

In an UEFA report published Tuesday titled “The Business Case for Women’s Football,” the governing body for the sport in Europe outlined the commercial potential of the women’s game, particularly at the club and league level. UEFA also provided recommendations for leagues and national associations to realize that potential.

“This report provides all of our stakeholders with a clear understanding of the benefits of investing in the women’s game, and provides them with clear rationale for increasing that investment,” said Girogio Marchetti, UEFA’s deputy general secretary.

Women’s soccer in Europe is coming off a record-breaking Euros tournament that brought in a record attendance of 574,000 and more than 300 million viewers worldwide.

Host country England’s response to the tournament provides a window into the possibilities for growth: The Lionesses’ 2-1 win over Germany in the sold-out final became the most-watched women’s game ever in the UK, and days after the victory, tickets to an October friendly between England and the USWNT at Wembley Stadium sold out in 24 hours.

A total of 162 clubs, 42 leagues and 11 commercial partners were involved in making the report, which offered key findings about where the women’s game stands now. Among the findings:

• There are already 144 million fans of women’s soccer across Europe, and that number is increasing. The UEFA estimates that total could more than double by 2033 to 328 million fans.
• Almost 1 in 3 fans of the women’s game are new to the sport.
• The annual value of women’s soccer sits at €116 million, including matchday revenue, sponsorship and media rights. That could grow to €686 million in the next 10 years, per UEFA projections.
• Matchday revenue sits at €12 million, but projections show potential for a twelvefold increase to €135 million. While 74 percent of clubs report giving away tickets for free, 95 percent of fans have said they would be willing to pay.

UEFA’s recommendations for growth fall into five key themes:

• Developing strategies and business plans.
• Raising standards and professionalism.
• Building a sustainable ecosystem.
• Increasing visibility and strengthening audience engagement.
• Building on the unique strengths of the women’s game.

As noted in these recommendations, limited visibility of women’s soccer remains a barrier to entry. Of those who do not follow women’s soccer, 37 percent cited lack of coverage as an obstacle. Additionally, 52 percent of clubs said visibility is a key factor in driving the game’s development.

“Visibility must be a priority for the game,” said Emma Barsan, women’s football development manager for the Romanian Football Federation. “We need more games on TV, more marketing by clubs to leverage their brands and more player visibility in the media generally.”

That reality is further driven home by this statistic: 66 percent of fans who do not watch women’s football said they would start watching if games were easier to find.

“Women’s football is on an incredibly exciting trajectory, with growth being seen across nearly every metric and across all of our stakeholders across Europe,” said Nadine Kessley, UEFA’s chief of women’s football. “The potential of the women’s game is limitless and we believe we are on course to take women’s football to heights that were unimaginable just a few years ago.

“As this report shows, now is the time to capitalize on the momentum we have created together, now is the time to get involved, now is the time to invest.”

After a dramatic 3-0 win over crosstown rival Manchester United on Saturday, Manchester City is now leading the WSL, sitting three points clear atop the 2025/26 league table while notably extending their advantage over second-place powerhouse Chelsea FC.

The home side scored all three of their goals in the first half, with defender Rebecca Knaak putting City ahead in the 26th minute before attacker Khadija "Bunny" Shaw added to the lead in the 43rd minute.

Returning from injury with a vengeance, forward Lauren Hemp sealed the deal for the Citizens with the final goal in first-half stoppage time.

"It's so nice to be back," Hemp said postgame. "Today we showed the mentality that I said at the start we needed to show."

While reigning six-time WSL champions Chelsea have yet to lose a match this WSL season, a trio of 2025/26 draws has the Blues now trailing the current eight-win, one-loss record held by Manchester City.

As for United, the WSL third-place Red Devils were without star goalkeeper Phallon Tullis-Joyce in Saturday's loss, after the USWNT net-minder suffered a fractured eye socket in November 8th's 1-0 loss to Aston Villa.

"She should be fine, it's just trying to make sure she doesn't get another knock in that area," said United manager Marc Skinner, noting that Tullis-Joyce could return as soon as the club's 2025/26 Champions League match against VfL Wolfsburg on Wednesday.

One of this season's NWSL Coach of the Year finalists is moving on up, with Kansas City manager Vlatko Andonovski leaving his position as the Current's head coach to become the club's full-time global sporting director.

Andonovski has been juggling both jobs since joining the Current in October 2023, with the 49-year-old coming off what was arguably his most successful managerial season, leading Kansas City to a first-ever NWSL Shield amidst a record-shattering 2025 campaign.

In his new role, Andonovski will "implement the long-term vision for the club's technical and athletic success, as well as be responsible for player recruitment, roster strategy and scouting."

"It's vital to move into this role to keep growing this club with the aim of being a perennial contender on the global stage and a top developer of talent," Andonovski said in Friday's club announcement.

With the administrative switch in the works prior to last weekend's playoff upset, Andonovski will now join the hiring committee tasked with appointing his successor, while continuing his head coaching duties until Kansas City secures its new manager.

In another front office shift, the Current's head of soccer operations Ryan Dell will immediately take over as the club's GM, with former GM Caitlin Carducci departing the club after one year at the helm.

Michigan women's basketball is on the rise, as the then-No. 14 Wolverines avenged their early 2025 NCAA tournament exit with a stunning 93-54 blowout win over then-No. 18 Notre Dame on Saturday.

Michigan sophomore guard Olivia Olson led the game in scoring with 20 points as the Wolverines put together a true team effort, with six bench players combining for 38 points in the win.

The Big Ten team also dominated defensively, limiting the Fighting Irish bench to just two points while keeping Notre Dame star guard Hannah Hidalgo to a mere 12-point performance.

"We knew exactly what Michigan was going to do," said Notre Dame basketball head coach Niele Ivey afterwards. "We did not have any type of fight defensively, and that's where we have to start."

The Wolverines' victory was especially sweet after Notre Dame ousted Michigan from last season's national tournament with a 76-55 second-round Irish win.

Saturday's fallout also affected this week's AP Top 25 poll, with Notre Dame falling six ranks to No. 24 while Michigan earned an eight-spot bump to No. 6.

After quietly recruiting five-star talents like Olson and Syla Swords in 2024, Michigan — a program that has yet to earn a title at the NCAA or conference level — proved over the weekend that they are entering the 2025/26 season with added depth and experience.

"That's why I committed to Michigan," Swords told JWS at October's Big Ten Media Day. "That's why so many of us came there, because we wanted to be part of something new, part of something that's never been done."

Washington Spirit star Trinity Rodman is back in action, subbing into her team's 2025 NWSL semifinal win in Saturday's 90th minute as she continues to rehab a sprained MCL — with questions still remaining surrounding her future with the club.

"It felt amazing," she said afterwards. "If I get 30 seconds, or if I get 90 minutes, it feels great to be out there."

Rodman will hope for more involvement in next weekend's NWSL Championship game, taking the pitch for the Spirit in her final match under contact before becoming an unrestricted free agent.

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The USWNT standout's extension negotiations have apparently made it all the way up to the NWSL commissioner, with Rodman garnering interest from multiple UK clubs willing to outspend the US league's salary cap restrictions.

The NWSL's most recent collective bargaining agreement sets each club's current salary cap at $3.3 million, which will titrate up to $5.1 million by 2030.

"Right now, my head's completely down. It's been so distracting being injured, and that's all I can really think about," Rodman said on Saturday, addressing the reports. "Once we get this championship, then I can start making decisions and figuring out what next year looks like for me."

With rumors swirling around Rodman and her future with the Spirit, NWSL commissioner Jessica Berman defended the salary cap this week, telling CBS Sports that the parity the cap fosters is "the reason our league is the most competitive league in the world."