Unrivaled 3×3 is gearing up, signing a multi-year deal with Adidas to make the sportswear giant its exclusive apparel partner starting next season.
Adidas will provide player uniforms, supply gear for youth offshoots, and roll out retail lines alongside the offseason upstart’s January 2027 return.
The news arrives as Unrivaled prepares for a highly anticipated third campaign, after last season saw the expanded league shatter attendance records while reaching a $650 million valuation.
“Adidas has a long history of investing in the athletes and moments that define this game,” said retired WNBA great and President of Adidas Women’s Basketball Candace Parker.
“Adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women’s basketball at every level.”
