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The Year of Volleyball: Women’s game is booming in 2022

Texas’ Bella Bergmark cheers after the Longhorns clinched their spot in the NCAA semifinals. (Mikala Compton/USA TODAY NETWORK)

Women’s volleyball is booming in 2022. Teams — and investors — are taking notice.

Last year’s NCAA championship game drew 1.2 million viewers on ESPN2, making it the most-viewed women’s college volleyball match ever on ESPN’s networks. The total marked a 71 percent increase from the spring championship and a 119 percent uptick from 2019.

The championship benefited from the two contenders — Wisconsin and Nebraska, both traditionally strong programs — but momentum has continued this season.

At No. 1 Texas, which is headed to the NCAA Tournament semifinals for the 10th time in the last 15 years, senior outside hitter Logan Eggleston has noticed the change.

“I would kind of compare it to a Duke basketball game, if I’m being honest,” Eggleston told the Wall Street Journal. “The crowds are right on top of you. It’s super loud. You can’t even think when you’re in a game.”

The Longhorns will face No. 2 seed San Diego in their semifinal Thursday at 7 p.m. ET, while No. 1 seed in Louisville will go up against No. 2 seed Pittsburgh at 9:30 p.m. ET. Both matches will air on ESPN.

The national championship match is set for Saturday at 8 p.m. ET on ESPN2.

In September, Florida took down Wisconsin on the Badgers’ home floor in front of 17,000 fans, the largest regular-season crowd in NCAA Division I history. The match broke a record that had been set just weeks earlier by Nebraska and Creighton.

The Big Ten noticed these trends and got ahead of them. In August, the conference announced new TV deals with ESPN and Big Ten Network during the first Big Ten volleyball media days. The Big Ten became the first conference to hold an in-person preseason volleyball media event.

Those investments paid off, as a rematch between Nebraska and Wisconsin on Black Friday drew 587,000 viewers on Big Ten Network. The most-watched volleyball match in the channel’s 15-year history, that total marked a 54 percent increase over the previous high.

Other schools and other conferences are getting in on the excitement as well. In April, Vanderbilt announced that it would be bringing back its volleyball program, which had been cut in 1980.

The rising popularity of college volleyball also has brought a rise in youth participation and professional leagues.

In February 2021, Athletes Unlimited launched a volleyball league that currently operates in five-week seasons each year. AU announced in November a spring tour, which will bring a roster of 15 players to compete against some of the top college programs in the country. During the 2023 regular season, at least 10 of the league’s 30 matches will air on ESPN’s networks.

The number of professional leagues in the United States is also slated to increase

Pro Volleyball Federation is scheduled to begin play in February 2024 with eight to 10 teams. They’ll aim to pay players anywhere from $60,000 to $100,000, according to the Wall Street Journal.

Then there’s League One Volleyball (LOVB), which aims to start after the 2024 Paris Olympics.

LOVB’s structure will look similar to European soccer clubs, with youth teams that will then connect to professional clubs. Right now, the league has 30 clubs across 18 states, with 769 total teams.

LOVB has brought in $24 million in investments, including from Billie Jean King and Kevin Durant. And on Tuesday, they announced their first two signings: Olympic gold medalists Kelsey Robinson and Justine Wong-Orantes.

“Kelsey and Justine are no strangers to being the face of women’s volleyball in the U.S.,” league CEO Katlyn Gao said. “They have led the US to victory in the Olympics, have been NCAA champions, and have made game-winning plays that still have fans buzzing today.

“Having them join LOVB as we build the United States’ first full-season professional league is nothing short of exhilarating and we look forward to not only putting these outstanding athletes on center court, but to giving their passionate fanbase an all new avenue in which to celebrate their love of the game.”

Robinson “jumped at the chance” to play with LOVB, she said. She league’s roots in the community made it stand out for her — and will make it more sustainable, she added.

“It’s thrilling to be part of a women-led professional volleyball league that will not only provide its players with endless opportunities, but will deliver exactly what this sport needs,” she said.

The league aims to provide competitive salaries that include marketing contracts, healthcare benefits, childcare and fertility services and more. Additionally, the league will look to help players advance in their professional careers for when they’re done playing.

“Working with a league that puts a premium on what its players want is crucial for our sport,” Wong-Orantes said. “LOVB has brought together eight of the most recognized players to meet regularly and discuss everything from our big picture needs to the most nuanced details.

“As an athlete, it’s rare to have the opportunity to shape the face of a sports league, and I’m thrilled to be getting in on the ground floor of building what is bound to be a revolutionary offering.”

Rose Lavelle hoping to return to play ‘in the next couple of weeks’

uswnt midfielder rose lavalle trains on a soccer field in florida
When healthy, Rose Lavelle is a trusted asset in the USWNT's midfield. (Megan Briggs/Getty Images)

Rose Lavelle is hoping to return to the field soon. 

The 28-year-old midfielder has been sidelined with a lower leg injury since the Gold Cup in early march. Since then, she has yet to play for new club Gotham FC in the NWSL. She also missed a potential USWNT appearance at the SheBelieves Cup in April, where senior team newcomer Jaedyn Shaw saw success assuming Lavelle's role in the attacking midfield. 

At the U.S. Olympic and Paralympic Committee media showcase on Monday, Lavelle told reporters that she’s doing well and hopes to be back soon.

"I’m doing good — I’m hoping I’ll be back in the next couple weeks," Lavelle said. "It’s frustrating to start the year off with an injury, just because I feel like you come off preseason and you’re revving to go, so it’s so annoying."

Lavelle is still looking to compete for one of just 18 Olympic roster spots. When healthy, she ranks as one of the national team’s most trusted assets, but considering this most recent injury, her health is an obvious concern. Faced with an onslaught of experienced competitors and young talent, incoming USWNT coach Emma Hayes will have some big decisions to make when selecting the Paris-bound squad — a reality Lavelle seems to be taking in stride as she works to regain full fitness.

"We have so many special players, we have so much depth, and so many different weapons to utilize on and off the bench," Lavelle said. "Unfortunately that means really good players are going to get left off, too. And I think for all of us, it’s just about being ready for whatever role is given to us, embracing that, and looking to put it into a collective picture so that we can go into the Olympics ready to go."

Kate Paye tapped to take VanDerveer’s place at Stanford

new stanford head coach kate paye spins a basketball on the court
Stanford associate head coach Kate Paye has officially been promoted to head women's basketball coach. (Darren Yamashita-USA TODAY Sports)

Stanford has found its replacement for legendary head women's basketball coach Tara VanDerveer in associate head coach Kate Paye.

The Cardinal confirmed the hiring on Tuesday via a press release. Paye was largely expected to replace the longtime head coach, as the college mentioned they were still negotiating Paye's contract when they announced VanDerveer's retirement.

In Tuesday's statement, Paye reported that she was "humbled" to have been tapped to lead the women’s program.

"Stanford University has been a central part of my life for as long as I can remember and I am humbled to have the opportunity to lead its women’s basketball program," Paye said. "I’d first like to thank Tara, who has played such a pivotal role in my career for her friendship and guidance. It’s not what she’s done, but how she’s done it, that has had such a profound impact upon me."

A Woodside, California native, Paye played under VanDerveer from 1992 to 1995, taking home a national title her freshman year. After graduation, Paye briefly joined San Diego State as an assistant coach before making her professional debut with the ABL's Seattle Reign in 1996. After finishing her playing career with the WNBA's Seattle Storm, she joined the team’s coaching staff in 2007 and has been with the organization ever since, picking up another national title win — this time as associate head coach — in 2021. Paye's brother John played quarterback for Stanford from 1983 to 1986, while also serving as a point guard on the basketball team.

In her own response, VanDerveer said that she was "grateful" that Stanford picked Paye to follow in her stead. Last week, the decorated coach stated that this year would be her last after 38 seasons at the helm and three national titles under her belt.

"She has long been ready for this opportunity and is the perfect leader for Stanford at this time of immense change in college athletics," VanDerveer noted. "Kate was the choice for this job and I am confident she will achieve great success as head coach."

After a record-breaking Draft Night, WNBA roster cuts loom

2023 WNBA no. 1 draft pick Aliyah Boston playing for the indiana fever
Despite going No. 1 overall in the 2023 WNBA Draft, Aliyah Boston had to fight hard to make it onto Indiana's roster. (Gary Dineen/NBAE via Getty Images)

The 2024 WNBA Draft has officially concluded, leaving the newly minted rookie class facing a tough road ahead.

Only 144 roster slots are available throughout the league’s 12 teams, the reason why the players are sometimes referred to as the “144.” And Monday’s draft picks are set to join a large group of established players competing for those same roster spots, from seasoned veterans to young athletes determined to prove their value on the court.

Last year, just 15 of the league’s 36 draftees made it onto their drafting team's opening-day squad.

In reality, there are oftentimes fewer than 144 spots available, as not every team maxes out their roster. Per the league's CBA, each team roster must maintain a minimum standard of 11 players, but those lists can include players out with injuries or on other forms of leave. Players can also be assigned to short-term hardship contracts, something waived players must be prepared for at any point during the season.

Earlier this week, Laeticia Amihere — a 2022 national champion with South Carolina who currently plays for the Atlanta Dream — took to TikTok to provide some insight into the WNBA training camp process. 

"You can either get drafted on Draft Night, or you can get signed by a team," she said. "Once that happens, you go to training camp literally like two weeks later... Basically everybody's got to try out. There's 12 roster spots, and there's like 18 people at the at the trial."

@laeticiaamihere Replying to @dantavius.washington #wnba #draft ♬ original sound - Laeticia Amihere

Amihere also had an important point to make: Getting cut does not signify a player’s abilities. 

"If you get cut after training camp, that does not mean you're not good," she said. "That does not mean that player sucks, don't stop supporting that player. Literally, there's so many reasons somebody can get cut."

"If you guys look at the best players in the league, most of them have bounced around teams," she added. "And I promise you it is not a bad thing, it's just how the league is."

Things, however gradually, are changing. With Golden State's WNBA team scheduled to launch in time for the 2025 season, league expansion is just around the corner. On Monday, Commissioner Cathy Engelbert announced that the league is aiming to grow to 16 teams by 2028. But by then, it might be too little too late for the generation of talent emerging from an increasingly competitive NCAA system.

WNBA draft shatters records with 2.45 million viewers

wide shot of BAM during the 2024 WNBA Draft
It wasn't just attendees that were glued to the on-stage action at the 2024 WNBA Draft. (Photo by Melanie Fidler/NBAE via Getty Images)

Monday night’s WNBA draft added to the nationwide uptick in record-breaking women's sports viewership, pulling in 2.45 million viewers throughout the nearly two-hour broadcast and peaking at 3.09 million, according to an ESPN release. 

That number shatters the previous draft viewership record — 601,000 in 2004 — which was fueled primarily by then-No. 1 pick Diana Taurasi entering the league after UConn's historic three-peat March Madness performance.  

The 2023 WNBA draft drew 572,000 viewers, the most for any televised WNBA event since 2.74 million tuned in to NBC for a Memorial Day matchup between the New York Liberty and Houston Comets back in 2000.

While many came to watch Caitlin Clark get drafted No. 1 overall, it’s important to note that viewership didn’t take a massive dip after the superstar shooter left the stage. The numbers show that a bulk of the audience stuck around to watch the remainder of the show, making 2024's event not just the most-viewed WNBA draft in history, but also the most-viewed WNBA program to ever air on ESPN platforms.

Draft Day's popularity is yet another sign indicating an expected rise in WNBA regular season viewership. Clark and Iowa's NCAA tournament showdown with the Chicago Sky-bound Kamilla Cardoso's South Carolina side drew a record 18.7 million to ABC's Sunday afternoon broadcast. Banking on this trend, 36 of Indiana's upcoming 40 games are set to be shown on national television. In-person ticket sales are also soaring, leading the defending WNBA champion Las Vegas Aces to re-home their matchup with the Fever to a venue that can accommodate some 6,000 more fans.

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