The success of the 2025 WNBA All-Star festivities extended beyond the court, as ESPN announced strong viewership across both nights of the midseason weekend's programming on Tuesday.
First on Friday, the 2025 All-Star 3-Point Contest and Skills Challenge claimed a viewership average of 1.3 million fans — an 89% increase over the 2024 edition.
Even more, Friday's viewership made it the most-watched All-Star contests in the events' history.
The competitions also ranked first in primetime viewership across several key demographics, winning the day for women aged 18 to 34, all adults aged 18 to 34, as well as all viewers under 35 years old.
Then on Saturday, the 2025 WNBA All-Star Game claimed an average of 2.2 million viewers, a slight dip from last year's 3.44 million with superstar and team captain Caitlin Clark stuck on the sidelines with a groin injury.
Trailing only that 2024 matchup, Saturday's matchup did become the second-most watched WNBA All-Star Game on record.
Additionally, it earned a significant 158% audience bump over the 2023 edition — the season prior to Clark's rookie campaign.
The 2025 WNBA All-Star competitions are reflective of the league's overall rise in viewership, coming less than one week after the first-ever pro clash between Indiana Fever sophomore Clark and Dallas Wings rookie Paige Bueckers became a Top-4 all-time most-watched matchup.
On the heels of impressive viewership during the league's first-ever fully broadcast preseason, the 2025 campaign has put up steady increases over last year, with ESPN reporting last week that WNBA numbers across all the broadcast giant's platforms are up 7% over 2024.