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WNBA Commissioner Cathy Engelbert: It’s more than just a weight room

WNBA All-Star Game 2019
Ethan Miller/Getty Images

WNBA Commissioner Cathy Engelbert published the following op-ed today on WNBA.com:

Beyond the Weight Room

A familiar narrative has reemerged over the past few weeks around disparities in women’s sports, but as a former CEO who spent three plus decades in corporate America and now leading the WNBA, I can confidently say this certainly is not about a weight room.  This is about what the weight room situation represents — the deeply rooted issues in society and business around the lack of equity for and devaluation of women.  I was blessed to work at a firm that early on in my career in the 1990’s, recognized the value of women in the workforce, not because it was trendy to do so, but because it was about leadership in the war for talent and it was a business imperative.

Now, in my second career act as Commissioner of the WNBA, I clearly see the disparities in sports – but why?  Is it a question of whether diversity, equity and inclusion really is a business imperative?  We continue to see study after study that validates that having gender-diverse leadership leads to higher productivity, is critical for innovation, and leads to being more profitable.  It’s why it is even more perplexing to me that the current media rights fee gaps and underinvestment in, and dearth of marketing for, women’s sports is just generally accepted by the sports ecosystem.  Moreover, this imbalance is based on circular logic.  Media companies and agencies that advise corporations on their sponsorship dollars say there are not enough “eyes” on the women’s game, yet if those companies don’t step up to give exposure to the game, how can we make progress?  One solution to narrow the disparities is to transform the valuation models that are spreadsheet driven, are based on decades-old quantitative metrics, and that rarely yield a favorable answer for women. 

It’s no secret that less than 5% of media coverage covers women’s sports and an even smaller percentage of corporate spending goes toward supporting women’s sports.  We have some great partners that support the WNBA such as ESPN and our inaugural WNBA Changemakers, AT&T, Deloitte and Nike.  These partners see the value in supporting these elite athletes who are working moms, entrepreneurs, broadcast personalities, social activists and important role models in their quest to become the next generation of diverse business, community and sports leaders.

And speaking of elite WNBA athletes, our 2020 season saw a 68% increase in average viewership with countless historic performances on the court— like Sue Bird forging record-setting playoff performances in her 17th year; and younger stars like League MVP A’ja Wilson and WNBA Finals MVP Breanna Stewart having huge seasons leading both their teams to the WNBA Finals in 2020.  Meanwhile, rookies like Chennedy Carter, Satou Sabally, Sabrina Ionescu, Rookie of the Year Crystal Dangerfield, and others provided tantalizing previews of what’s to come.  If you don’t know some of those names, watch them when they’re on TV and digital, and follow them on social platforms.

Significantly, our viewership success last year demonstrates that when women’s sports are given the proper forum and promotion, they can be good for business and deliver Return on Investment (ROI).  But we need more mainstream sports media to show the competitions that feature these incredible athletes – and maybe more importantly, tell their stories.  And we also need more companies to partner with the players, the league, and our teams.  Along these lines, agencies and the rest of the sports ecosystem should change the way they value women’s sports assets because the players of the WNBA are worth the time, analysis, resources, coverage and respect.

Sports is only one of the vast number of industries, markets, and forums where we need to drive more equitable representation.  So, it’s fine to start by counting the weights, but we have to move quickly to weighing the things that really count – the number of female athletes sponsored by a company, the amount of money spent promoting the women’s game, and the breadth and depth of coverage dedicated to women’s sports.  Because at the end of the day? We’re counting on you.

Cathy Engelbert is the former CEO of Deloitte and the current Commissioner of the WNBA

New York Liberty Lead 2025 WNBA Power Rankings

New York Liberty star Sabrina Ionescu celebrates a three-pointer during a 2025 WNBA preseason game.
The New York Liberty lead the WNBA power rankings ahead of the 2025 season tip-off. (Ali Gradischer/Getty Images)

The New York Liberty will open the 2025 WNBA season at the top of the league's power rankings, drumming up high expectations despite a short-staffed roster.

Trailing the reigning champions at No. 2 are 2024 runners-up Minnesota, followed by 2023 champs Las Vegas at No. 3.

Fueled by this year's overall No. 2 draft pick Dominique Malonga, the Seattle Storm claimed No. 4 in the WNBA rankings, with the revamped Indiana Fever eyeing a 2025 turnaround at No. 5.

The betting market similarly reflects the league's latest forecast, with sportsbook FanDuel setting the Liberty's title odds at +210, followed by the Aces at +360, and the Lynx at +370.

The lines also support Indiana's promise, giving the Fever the fourth-best championship odds at +390 — far higher than the fifth-best Phoenix Mercury at +1,300.

On the other hand, the Dallas Wings, LA Sparks, Washington Mystics, Connecticut Sun, and Golden State Valkyries occupy the rankings' bottom half, as 2025's potential lottery teams prepare to prove themselves against top-line squads this season.

The up-for-sale Sun and brand-new Valkyries have the longest title odds on FanDuel, clocking in at +50,000 each.

While preseason action has provided some quality sneak peeks, Friday's opening tip-off represents a fresh start for the league, one where anything can — and likely will — happen.

Seattle Storm and France international teammates Gabby Williams and Dominique Malonga smile before a 2025 WNBA preseason game.
France's Gabby Williams and Dominique Malonga will skip the 2025 Eurobasket to stay with Seattle. (Scott Eklund/NBAE via Getty Images)

European WNBA stars drop out of 2025 EuroBasket

Several European WNBA standouts announced they will skip out on this summer's FIBA EuroBasket, opting to prioritize league play following a pivotal 2024 Olympics.

Reigning Olympic silver medalists Gabby Williams and Dominique Malonga both confirmed they will not represent France at the European tournament in June, opting to remain with the Seattle Storm.

The duo's France teammate Carla Leite is also forgoing the trip, instead remaining with the Golden State Valkyries for the entirety of the expansion side's debut season.

As a major international tournament, the 2025 FIBA EuroBasket is exempt from the WNBA's prioritization rule, meaning eligible players can miss regular-season league play to compete in the overseas contest without being in violation of WNBA protocols.

The 2025 regional FIBA competition between Europe's top national teams will tip off on June 18th.

Alex Morgan Rejoins San Diego Wave as Minority Owner

San Diego Wave minority owner Alex Morgan wears a pink suit and smiles while sitting in gray stadium seats.
Alex Morgan retired from professional soccer in 2024. (San Diego Wave FC)

US soccer legend Alex Morgan is back in the game, becoming a minority owner of her former NWSL club by investing in the San Diego Wave FC on Tuesday.

One of the 2022 expansion side's first signings, Morgan captained the Wave to their 2023 NWSL Shield win before retiring in September 2024 as the team's all-time leader in both goals (28) and assists (11).

"San Diego is where I've built my home, where I am raising my children, and found a purpose beyond my playing career," Morgan said in a club statement. "I believed in Wave FC before a single match was played, and I still believe this club has the power to change the future of women's sports."

Morgan joins an ownership group led by the Leichtman-Levine family. The Leichtmans purchased the team from founding owner Ron Burkle at a reported $113 million valuation last year.

"Alex has always fought to positively impact this game beyond the pitch," said Wave FC controlling owner Lauren Leichtman. "Her decision to invest is not only a continuation of her leadership but also a reflection of her belief in what we are building."

The two-time World Cup champion appears to be making good on her desire to shape the women's sports landscape after hanging up her boots, also buying into Unrivaled 3×3 Basketball ahead of the league's early 2025 debut.

"I was on board [with Unrivaled] from day one," Morgan told Boardroom in January. "Fans want to see what a player's personality is and who they vibe with, what drives them, and I think that being able to mesh that with competition, it already [is] a home run here with Unrivaled. So it would be really exciting to do something with other women's sports as well."

Minnesota Enters Game 4 with 2-1 PWHL Semifinals Lead Over Toronto

Defender Lee Stecklein celebrates a goal during the 2025 PWHL semifinals with her Minnesota Frost teammates.
Minnesota holds a 2-1 series advantage over Toronto. (Michael Chisholm/Getty Images)

The Minnesota Frost offense is ruling the ice, as record-setting scoring has the reigning PWHL champions on the brink of returning to the Walter Cup finals, entering Wednesday's Game 4 on a 2-1 series lead over the Toronto Sceptres in the best-of-five semifinals. 

Just two days after No. 4-seed Minnesota leveled the series with a 5-3 Friday win — recording the most combined goals ever scored in a PWHL Playoff game — the Frost found yet another gear, winning the highest scoring game in the second-year league's history in Sunday’s 7-5 Game 3 defeat of No. 2-seed Toronto.

In Sunday's barnburner, 21 players earned points across the two teams, but it was Minnesota who claimed victory, never relinquishing their early lead after netting a trio of goals in the game's first eight minutes.

"Minnesota's a great team," Sceptres head coach Troy Ryan said after the loss. "If you're putting yourself in a situation where you've got to chase them, it's an uphill battle."

"I think it’s a fan's dream and a coach's nightmare, a 7-5 playoff game," said Minnesota boss Ken Klee. "We found a way to win and that's the most important thing."

Perhaps unsurprisingly, Minnesota skaters now own the league's 2025 Playoffs stat sheet, with four Frost players topping the points race.

More eyebrow-raising, however, is that the league's postseason offensive leader is a defender, as the Frost's Lee Stecklein has burned up the ice with three goals and three assists in the playoffs so far.

Calling her "outstanding" and "world-class," Klee sang Stecklein's praises while acknowledging that the postseason means Minnesota must "find different ways to score goals and different people have to contribute."

"[Stecklein] knows that, she exemplifies that, and that's why she's one of our leaders and one of our best players."

How to watch Minnesota vs. Toronto in the PWHL Semifinals

The defending champion Frost will hope to secure their spot in the 2025 PWHL Finals while the Sceptres aim to stave off elimination in the pair's next semifinals game on Wednesday.

The puck drops on Game 4 of the best-of-five series at 7 PM ET, with live coverage streaming on the PWHL YouTube channel.

Marta Comes Out of Retirement to Join Brazil National Team Roster

Marta looks up before the 2024 Olympic gold-medal match between Brazil and the USWNT.
Despite her 2024 international retirement, Marta will return to the Brazil team this month. (Cao Can/Xinhua via Getty Images)

Soccer legend Marta is officially returning to the canary yellow kit, earning a Brazil national team call-up just over nine months after her planned retirement from international duty.

Brazil head coach Arthur Elias named Marta to the world No. 8 Seleção's roster on Tuesday, with the 39-year-old icon returning for the team's upcoming home friendlies against No. 5 Japan on May 30th and June 2nd.

"I was with Marta recently and spoke with her," Elias told reporters on Tuesday. "She said she is available to help the team while she is playing at a high level, as she is now."

Stellar club form fuels Marta's Brazil return

Marta, who hung up her international boots after snagging a third silver Olympic medal at the 2024 Paris Games, hasn't missed a beat since, captaining the Orlando Pride to the club's first-ever NWSL Shield and Championship last fall.

In the process, the scoring phenom claimed the league's Best XI First Team honors, as well as finalist nods for both the 2024 NWSL MVP and Midfielder of the Year awards.

Unsurprisingly, the Pride inked Marta to a two-year contract extension in January.

While Marta's consistently impressive form fueled Elias's request to lure her out of retirement, the manager is also hoping her unmatched leadership will bolster younger athletes as Brazil takes aim at a record-extending ninth Copa América title this summer — and, as the host nation, a deep 2027 World Cup run.

Joining the legend on Tuesday's roster are fellow Brazil veterans Lorena and Debinha, from the NWSL-leading Kansas City Current, and Marta's Orlando teammate Angelina.

"[Marta's] presence in some call-ups is very important for the younger players, for the renewal that is taking place in the national team," explained Elias. "We really want expectations to rise for the women's national team and for football in our country."

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