The WNBA’s newest franchise officially has a name: the Golden State Valkyries.
The California-based expansion team announced its new name and brand identity on Good Morning America Tuesday ahead of the league’s 2024 regular season tip-off. The Valkyries will begin play in 2025.
The black and light purple logo depicts the Bay Bridge, signifying the team’s ties to the Bay Area. The name originates in Norse mythology — Valkyries are "a host of warrior women who are fearless and unwavering," according to the team release.
"The story of the Golden State Valkyries begins now," said Valkyries president Jess Smith. "And what better way than to be surrounded and supported by Bay Area legends as we take our rightful place in the WNBA and beyond. This is the Bay's time to show what's possible with the best fans in the world."
Tapping ex-New York Liberty assistant GM Ohemaa Nyanin as general manager earlier this month, Golden State has already surpassed 7,500 season ticket deposits for its inaugural season. It’s the WNBA’s first expansion team since 2008 and 13th team overall, and will play its games at the Chase Center in San Francisco.
The brand creation process began in October 2023, with the team turning to fan suggestions via surveys and social media to settle on a final name.
"Communities own sports teams, so it’s only fitting that as we embarked on the brand identity development process, we really listened to the fans and selected a name that they wanted," said Amanda Chin, the club’s senior VP of marketing. "The name that continued to come up the most, by far, was Valkyries. Once we completed a rigorous process to examine and approve the name, we worked around the clock to build the supporting brand elements that our players and fans alike would be proud to represent."
The team’s primary color has been dubbed Valkyrie Violet, a tone that signifies "power, ambition, nobility, and women's empowerment, much like purple has been used symbolically in modern history," according to the release