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WNBA expansion: Everything the commissioner has revealed so far

WNBA commissioner Cathy Engelbert also provided an update on the league’s expansion plans. (Ethan Miller/Getty Images)

The WNBA plans to expand, as commissioner Cathy Engelbert has said repeatedly since the start of the 2022 season.

The process for that expansion, though, remains murky, in part because of Engelbert’s contradictory comments on the subject. Just Women’s Sports presents a timeline of everything the commissioner has revealed about WNBA expansion since May 2022.


May 2023: WNBA has narrowed list to 20 cities

The WNBA began with 100 potential expansion cities but has narrowed that list to 20, Engelbert told Sports Business Journal in early May. While that may seem like progress, that number represents a backtrack from last June, when Engelbert said that just 10 to 12 cities remained on the shortlist.

With expansion no closer as the 2023 season approaches, Washington Mystics star Natasha Cloud emphasized the need for it in the wake of roster cuts. The Mystics waived Evina Westbrook and Alisia Jenkins on May 7, which leaves 15 players on their roster. They’ll need to cut three more players to reach the league maximum of 12 before the start of the regular season on May 19.

“We need more teams,” Cloud wrote on Twitter. “These players deserve to be on a roster. It really kills me.”


April 2023: Engelbert: WNBA rosters ‘are the right size’

The WNBA’s 12-player rosters are the right size despite the league’s roster squeeze, Engelbert said ahead of the 2023 WNBA Draft. Just 17 of the 36 picks from the 2022 draft made opening day rosters.

“We’re often asked about that roster size question. We think today our rosters are the right size,” she said. “I think for now, the roster sizes are set for this season into next. But that’ll be for sure a discussion in the next round of collective bargaining, as will a variety of other issues. And I think with expansion on the horizon, my personal view is to give 12 to 24 and hopefully more roster spots will be something obviously that expansion will afford us.”

Yet while Engelbert prioritized expanding the number of teams over the number of roster spots, she did not offer a firm timeline. She wants to “bring in two teams over the next few years,” she said.

“We are progressing nicely. Earlier this year, you probably saw I visited Portland. Next month, I’ll be in Toronto,” she said. “My plan is to continue to visit a few more markets in the coming months with groups that we’re having discussions with, with potential ownership groups that have showed interest. I feel really good.”


February 2023: Expansion remains ‘2-4 years out’

WNBA expansion remains two to four years away, Engelbert said in early February. She reiterated 2025 as a goal, but she stated: “We are not in a rush.”

The WNBA last expanded in 2008 with the addition of the Atlanta Dream. Engelbert became the commissioner of the WNBA in 2019.

“The first thing when I came in, I said, ‘OK, we have 12 teams in a country of over 300 million people. That is not enough,’” Engelbert said. “So that’s why we do talk about expansion, and you have to be in more cities to grow more fandom. So that leads me to be here today.”


December 2022: WNBA pushes back timeline for expansion

The WNBA pushed back the timeline it had set for expansion, with no destinations announced by the end of 2022. Earlier in the year, Engelbert had said the league aimed to announce locations for up to two expansion teams, which could then join the league as soon as 2024.

“We’re now engaged in the hard work of looking at the cities that we’ve kind of narrowed to at this point,” she told The Athletic in December. She pointed to 2025 as the new target for an expansion team to join the league.


July 2022: Engelbert wants to add two teams ‘no later than 2025’

Engelbert wanted to add two teams by 2025, she said ahead of the 2022 WNBA All-Star Game.

“I’m hoping that it’ll be a couple teams by no later than ’25, but I’d love it in ’24, but probably looking out to that kind of timeline, and again, lots of cities interested,” she said. “That’s the good news, and now we have to find the right ownership groups with the right commitment and financial wherewithal to really be committed to standing up a WNBA team in their city.”


June 2022: Expansion shortlist includes 10-12 cities

The WNBA had narrowed its shortlist for expansion to 10 to 12 cities, Engelbert told The Athletic last June — a range she confirmed in September 2022 but contradicted in May 2023.

The commissioner estimated that the timeline from identification of a new team to putting that team on the court would take between 18 and 24 months.

In July, she revealed Philadelphia, Toronto and the Bay Area as contenders for a team. Austin, Denver, Nashville, Charlotte, Florida, Houston, Sacramento and Portland have shown interest as well, she said.

“I have not been shy about saying we need to expand,” Engelbert said. “But we want to do it through when we can find the right ownership groups with the right arena situation in the right cities that we think will be supportive.”


May 2022: Engelbert: WNBA aims to add two expansion teams

The WNBA aims to add two teams in the next few years, Engelbert said in May 2022.

“We want to bring new owners into the league longer term,” she said. “We need to find the right time to do that. “We’re doing a lot of data analysis … We’ll continue to do that analysis, and hopefully this summer at some point, we’ll be able to say more.

“But we want to be thoughtful about it. We don’t want to jeopardize the momentum we have, but we understand the issue about roster sizes.”

Portland Thorns Ink NWSL-Record Sponsorship Deal with Ring

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

WNBA Standout Monica Wright Rogers Named First GM of Toronto Tempo

Teresa Resch, President, Tempo Basketball Club introduces Monica Wright Rogers as GM of WNBA team Toronto Tempo.
Monica Wright Rogers (L) will serve as incoming WNBA franchise Toronto Tempo’s GM. (R.J. Johnston/Toronto Star via Getty Images)

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

A sold-out crowd of more than 19,000 WNBA fans packed Scotiabank Arena for a 2024 WNBA preseason game in Toronto.
A sold-out crowd of more than 19,000 fans packed Scotiabank Arena in Toronto for a 2024 WNBA preseason game . (Jordan Jones/NBAE via Getty Images)

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled Teams Enter the Playoff Race as Postseason Basketball Looms

Chelsea Gray #12 of Rose dribbles the ball against Rickea Jackson #5 of the Mist during an Unrivaled 3x3 Basketball game.
The Unrivaled postseason tips off on March 16th. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Unrivaled co-founder Napheesa Collier won the in-season 1v1 contest. (Carmen Mandato/Getty Images)

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

Mist BC's Aaliyah Edwards looks on during an Unrivaled 3x3 basketball game.
The Mist are tied for last place in the Unrivaled standings. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

Macario, Sentnor Impress in USWNT SheBelieves Cup Win Over Colombia

USWNT teammates celebrate Ally Sentnor's first international goal during Thursday's match.
The USWNT topped Colombia 2-0 in Thursday night’s 2025 SheBelieves Cup opener. (Omar Vega/Getty Images)

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

USWNT defender Emily Sonnett is honored for her 100 caps during a pre-match ceremony on Thursday.
Sonnett is the only USWNT athlete to play in all 10 SheBelieves Cups. (Omar Vega/Getty Images)

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

Australia's Alanna Kennedy reacts to losing the final 2024 Olympics group stage match to the USWNT.
he USWNT last faced Australia at the 2024 Paris Olympics. (Brad Smith/ISI/Getty Images).

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBSMax, and Peacock.

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