WNBA viewership keep climbing, as the seven-game 2026 Finals averaged 1.89 million viewers to become the most-watched title series in league history.
Golden State’s Game 7 win over Atlanta drew 3.3 million, ranking as the most-watched playoff game and fourth-most-watched game on record.
This year’s viewership blew past the 2024 Liberty vs Lynx series’s 1.5 million average, with Game 1 (2.1 million) marking the most-watched Finals opener on record, while Games 3 (1.71 million) and 4 (1.9 million) also moved the needle.
Ratings never faltered despite scheduling snafus, after the WNBA shifted Games 3, 4, and 6 to accommodate the Dream’s overbooked State Farm Arena.
Game 6 took the biggest hit, taking in 1.5 million viewers despite facing backlash after moving to a 12:30 PM ET tipoff on Thursday.
The surge caps a banner stretch for both the WNBA and its broadcasters, after a $3.1 billion media deal brought the Finals back to NBC for the first time since 2002.
