Odessa Jenkins is the CEO of the Women’s National Football Conference (WNFC), a professional women’s tackle football league with over 20 teams and 1,000 women and coaches in 17 states. She spoke with Just Women’s Sports about the future of tackle football and why 2021 is shaping up to be a critical year for the WNFC.

You have an extensive background in both business and sports. Obviously, we believe that women’s sports are one of the most exciting opportunities in the space. What convinced you that the WNFC could succeed as both a business and a sports league? 

I worked at a startup for several years, and in 2014 I also came to be the owner of my first women’s tackle football team. It was in a different league, and I was really excited about becoming an owner. So as I took on that ownership, I was also learning the basics of building a business from the ground up in my startup work. I learned to ask questions like, Is there a viable market for this thing? What is the value proposition? Who is the consumer that will be consuming it and growing it? How will it look 50 years from now? How is it going to make money? All of these things that I think a lot of people never consider in women’s tackle football, to be honest with you.

Women have been playing the sport for 75 years, yet there’s never been a corporation formed for women’s tackle football, which I couldn’t believe. There were charities and other kinds of businesses, but never a corporation. So I started to look at women’s tackle football like a startup. What’s my value prop? What are our lines of revenue? And that’s when I started to think about how to create the WNFC.

So why do I think it could be valuable? It’s not me, it’s the market that’s telling me that it could be valuable. There’s been $600 million invested in alternatives to the NFL over the last seven years. We have the WFNC called an alternative to the NFL, which is a compliment. And the fact that nobody knew anything about this sport outside of lingerie football, to me was a business opportunity.

So that’s what kind of got me thinking, it’s been around for 70 years, it’s not going away, there’s enough players, there’s enough coaches to spin up a new league every single year. That means that the product itself is viable. Now how we make a viable business around it is the problem that I’m solving with the WNFC.

What do you think makes the WNFC different and how are you positioning the league to be the league for womens’ football?

There’s a couple of things you have to do to be at the pinnacle of the sport. One thing we’re doing is that we aren’t taking from our team in a way that leaves them in a financially desperate situation. So for example, we’re the only league that doesn’t require a team to pay us annually. We actually have profit sharing with all of our teams.

That was the first thing we did in the WNFC. Instead of having the teams pay us, we actually paid them. A part of our five-year plan is to actually invest back into the teams and grow them to be profitable businesses.

The other thing is our branding and our marketing. We’re the only women’s tackle football league, which is crazy, that has had a chief marketing officer and a chief branding officer. Our team is structured like any other executive team would be. And so our branding, our content, is always fresh. It’s always new.

I think the other thing that makes us unique is because we’ve done those other things, we’re attractive to sponsors. So we were the first football league of our kind to solicit a global sponsorship from a major brand with Adidas. We were the league that made brands pay attention to women’s tackle football. That’s how we’ve been different is that we have actually developed revenue lines.

I think the other thing that makes us significantly different is what we’re doing with apparel. We’ve created a viable line of business with our fan shop. It’s going to be a six-figure business in 2021. That kind of volume has never really been done, frankly, because an apparel line coming out of football has never been built. So doing those kinds of things differentiates us. And I think the team that’s running the league differentiates us as well. It’s a big group of people who are doing it because they want to see women’s tackle football become a professional sport.

I was looking at your site earlier and saw the uniforms — they are really fresh, and the colors are awesome. I also saw a bit about a new TV channel, WNFC TV. Can you talk about that? 

What I’m trying to do as a woman of color, and frankly as a startup founder, is to try to find other high growth businesses that are like mine and connect them to the WNFC. So we connected with this amazing company called Vyre Network, and they are a TV and live streaming network that is based in 116 countries. They are basically creating their own Hulu, with mid-level content. And so this group, Vyre Network, is now going to globally distribute all WNFC games. So we will be the first league ever to have every single one of our games globally distributed.

Everyone always asks, “Where do I find a game?” Even with the more established leagues, right. Where do I go to watch the WNBA? Now you’ll have an answer to that question for the WNFC in 2021.

You’ll go to Vyre Network. You will be able to watch our game on a mobile app. It’s free. There’s no barrier to entry, no sign in. You download it on Android or iOS. You download the application, you go to our channel, and you can start watching our games anywhere in the world. It’ll be on a website, it’ll be on Roku TV, Apple TV, and it’s coming to smart TVs in the summer. So it’s a great partnership. It’s another revenue generating opportunity for the league as we continue to grow.

And I saw that you guys had the 2021 schedule up on the site too. I mean, pending what happens with the pandemic, is that pretty much set?

Yeah, it is. Our schedule is set right now. What’s crazy is that we’ve been talking to a couple of expansion teams, so our schedule is set and done. But we might have some surprise announcements coming here very shortly where we grow a little bit.

Our championship game is going to be the weekend of August 6th and 7th. It’s going to be hosted in Dallas, Texas, at the University of North Texas, Apogee Stadium. So it’s a 60,000 person stadium, and it’ll be a big deal for us.

Our season doesn’t start until May. So we’re going to try to stay away from the pandemic as much as we can. But barring everything being shut down in May, this is going to be the most exciting year in this sport that we’ve ever had.

Kicking field goals is definitely apart of football. But, women do THIS too #boom #hammer #laythewood @wnfcfootball pic.twitter.com/zQz44u0cjc

— OJ (@OJENKINS3) January 8, 2021

I wanted to chat a little bit about you specifically and more about your background. I know you referenced working at startups and how that experience shaped your perspective. I know that you also spend time in the NFL as a Bill Walsh coaching intern. I’m curious as to how that experience shaped your perspective?

I was in the NFL for eight weeks doing an internship, mostly with the Falcons, and a week with the Dallas Cowboys and their rookie camp. I don’t know that anything was more impactful for me than truly seeing the lack of parity in the athletic experience of professional female football players compared to professional male football players.

I also learned a lot from a business perspective, frankly, walking into and getting behind the scenes of the Dallas Cowboys. Even for a week, you get a clear understanding of why they have one of the most impressive and valuable brands in all of the world. It is attention to detail, always sticking to the brand, the level of professionalism, always sticking to the plan, the way they buy into their people, keeping their culture internal, but letting it be started externally. So all of those things I learned.

But when I got to the Atlanta Falcons, Sam Rapoport was critical and has always been an ally for me, and Scott Pioli, who’s a mentor of mine, was the assistant general manager there at the time. And him and coach Dan Quinn really opened the entire organization to me. Katie Sowers had been there before me. And so that organization was very open to the idea that a baller is a baller, a coach is a coach, and it didn’t matter if you were one of the men. So they really gave me an open eye to the entire operations team. And what I really saw there was that you can’t have that level of success without a significant level of investment. And that’s why when I was with the Falcons, I determined then and there that I was going to create the WNFC, because that was the missing piece in women’s football.

Obviously the pandemic has been a big hurdle in your time as a CEO. Have there been any other big hurdles that you’ve had to get over? And if so, how have you worked to overcome them?

I think the biggest hurdles dealing with women’s tackle football right now are the pipeline, because girl’s football isn’t developed. We have to develop women’s football from the top down and not from youth to professionals. So that’s always a challenge. In developing this thing, we also have to work to develop a pipeline to help girls. It’s more challenging than it is for other sports, because Title IX doesn’t include girls playing football in college.

I think the other big challenge is fundraising. We’ve done a good job of fundraising but I think that a lot of sponsors just don’t know we exist, so we need awareness. Once they figure out we exist, they’re like, “Yeah, let’s do business.” But I think that lack of awareness, and, frankly, the fact that most people think of half naked girls when you say women’s football, is a barrier for us. And so we’ve tried to respectfully market against that and market for what we’re about.

I am curious, in terms of that pipeline that you’re talking about, how does it work right now? Where do a lot of the players come from? I’m sure a lot of them grew up playing the sport, but I am also assuming that some of them transitioned from other sports. Is that true?

Yeah. And so that’s what’s crazy. And that’s where I think the value of women’s football is even more clearly stated. Even though there is no college level, there is no high school level, there is no junior level, there are still thousands of women every year finding football. So it should tell everybody something that women continue to play it, they continue to find it. It’s generally women who played other sports and didn’t realize, “Oh my God, I could play football.” So, college athletes, basketball players, cross fitters, runners, any woman who loves the game and is an athlete. So most of our recruiting it’s done on social and at events, at practices, in our local communities. But frankly, thousands of women every year are discovering that they can play football for the first time through us, through our league, because there’s nothing else introducing them to the idea of playing the game.

Athletes are athletes, but when a football player finds football, it is the most beautiful thing ever, because frankly for a woman, not only is she finding her purpose in her sport, she is embarking upon something that she never imagined doing. You don’t know how good or how amazing or how electric you are as a football player until you play football. And that takes 22 people to be on the field at the same time, 11 on 11. That’s what also makes this sport extremely special.

Was there anything else that you wanted to bring up that I didn’t mention at all?

The only other thing I wanted to talk about is a partnership that we haven’t announced yet, but it’s coming. I want to give a shout out to She Plays CEO Ashley Hart. We’ve been talking about partnering to make the first fantasy football for women. So I want everybody to look out for that, because that is also something that will, I think, change the industry.

FIFA president Gianni Infantino confirmed two future Women’s World Cup hosts at the UEFA Congress in Belgrade earlier today.

The 2031 event belongs to the United States, while the United Kingdom will host in 2035.

Infantino cited the UK “Home Nations” (England, Scotland, Wales, and Northern Ireland) as providing the only “valid bid” for 2035. The US submitted the sole bid for 2031 after ceding a prior campaign to host the 2027 tournament to Brazil.

“As part of the bidding process, we received one bid for '31 and one bid, valid bid, I should add for '35,” said the FIFA president.

“The path is there for the Women's World Cup to be taking place in '31 and '35 in some great countries and some great nations to boost even more the women's football movement.”

US set to host third global FIFA tournament

2031 will mark a record third US-hosted Women's World Cup after successful runs in 1999 and 2003.

The national federation confirmed its intent to submit a 2031 Women's World Cup bid early last month. The decision came soon after FIFA said the 2031 tournament must be played either in North America or Africa.

“We are excited about the opportunity to co-host the 2031 FIFA Women's World Cup and, in collaboration with our Concacaf partners, are committed to delivering a tournament that leaves a lasting legacy,” U.S. Soccer posted. “One that elevates women's soccer across the world and inspires future generations of players and fans.”

Following a successful 2023 expanded tournament in Australia and New Zealand, 32 countries will again feature in the 2027 Women's World Cup. The competition is set to grow to 48 teams by the time the US hosts in 2031.

UK to host first Women's World Cup in 2035

Unlike the US, the UK has never before welcomed the global women’s tournament. England did host the 2022 Women’s Euros, eventually winning the tournament on home soil.

2023 Women's World Cup winners Spain explored a late Women's World Cup bid in conjunction with Portugal and Morocco — their partners in hosting the 2030 men's event. However, FIFA quickly ruled out the possibility in favor of the UK's joint bid.

“Football is and always will be at the core of our country's identity,” UK Prime Minister Sir Keir Starmer said last month.

“Whether we watch on TV, play at the weekends like I do, or simply enjoy soaking up the atmosphere in the pub, it brings communities together like little else. That pride was on full display when England hosted UEFA Women's Euro 2022. It not only showed the best of our nation to the world but inspired a generation of girls into the game, all whilst boosting the economy.”

USC sophomore JuJu Watkins took home the 2025 Naismith Player of the Year award on Wednesday. The guard subsequently rose above a wealth of talent after a parity-heavy season that saw success spread across multiple conferences.

“We at Jersey Mike’s extend our congratulations to JuJu Watkins for her phenomenal accomplishment,” said Jeff Hemschoot, vice president of marketing at Naismith awards partner Jersey Mike’s. “Her extraordinary talent and significant influence on the court are unparalleled, and we are thrilled to honor her exceptional achievements with this prestigious recognition.”

Beating out NCAA superstars like Paige Bueckers and Hannah Hidalgo, Watkins averaged 23.9 points a game this season. She led the top-seeded Trojans through the NCAA tournament before tearing her ACL in the second round.

Watkins also won Big Ten Player of the Year, becoming USC's first conference POY since Cherie Nelson in 1988.

“This is just the beginning and I can’t wait for what’s ahead,” Watkins said after receiving the prestigious Naismith award. “Thank you so much again and fight on.”

Big Ten racks up 2025 Naismith awards

The Big Ten swept the annual end-of-year awards for the first time in history. In addition to USC, No. 1 overall seed UCLA's also saw their impact reflected beyond the scoreboard.

Bruins junior Lauren Betts won 2025 Defensive Player of the Year. The junior center also picked up Big Ten Defensive Player of the Year and first-team all-conference selection this season.

Cori Close earned Coach of the Year honors after guiding UCLA to a Big Ten tournament title and a top-seeded NCAA tournament berth.

“JuJu’s exceptional prowess, Cori’s unwavering guidance, and Lauren’s relentless defensive prowess mean each is worthy of this year’s Naismith awards,” said Eric Oberman, president of the Atlanta Tipoff Club. “Their outstanding achievements have rightfully earned them the most esteemed accolades in college basketball. We take great pride in acknowledging their unshakeable commitment and remarkable abilities.”

“May our work in the win and loss column always pale in comparison to the work we do to help teach, mentor and equip for life beyond the hardwood,” Close said in a statement.

The USWNT will play the first of two April friendlies against Brazil on Saturday, as the repeat of 2024’s Olympic gold medal match launches both sides down the 2027 World Cup path — though this time, the US will take the field without several trusted Olympians.

Already missing mainstays Naomi Girma, Rose Lavelle, Mallory Swanson, Lynn Biyendolo, and Sophia

The USWNT will play the first of two April friendlies against Brazil on Saturday, as a repeat of 2024’s Olympic gold medal match launches both sides down the 2027 World Cup path.

This time, though, the US will take the field without several of the Olympians that helped them win gold last summer.

USWNT vets hit with injuries

The USWNT is contending with more than a few key roster absences. They're already without defender Naomi Girma, midfielder Rose Lavelle, and forwards Mallory Swanson, Lynn Biyendolo, and Sophia Wilson.

Compounding these challenges, Gotham FC announced yesterday that defensive mainstay Tierna Davidson suffered a season-ending ACL tear during a recent match against the Houston Dash. ​

“She is so, so good, she will be back,” US captain Lindsey Heaps said of Davidson. “We have not lost her. She will be great.”

In response to Davidson's injury, USWNT head coach Emma Hayes has called up 19-year-old defender Gisele Thompson from Angel City FC. Thompson, who earned two caps during the SheBelieves Cup, will join the national team for the upcoming friendlies against Brazil. ​

USWNT layers remain optimistic ahead of Olympics rematch

As the US continues to develop its young player pool, the team’s remaining vets will be tested against a top international opponent. But new faces might also get a chance to show out on the international stage.

Despite the roster gaps, there is one important frontline figure retaking the pitch. Striker Trinity Rodman will rejoin the USWNT on Saturday for the first time since the 2024 Olympics, with the Washington Spirit star still recovering from a lingering back injury.

“Going into the game, you know it’s going to be a difficult one,” Heaps continued. “We [need to] capitalize on our chances, because we might not get that many.”

“We don’t have the same players that we did in the Olympics. But I’m really, really excited to see you know what these new players can do,” she added.

Where to watch the USWNT vs. Brazil friendly on Saturday

The USWNT kicks off against Brazil on Saturday at 5 PM ET, with live coverage on TNT.

When Texas takes on South Carolina this Friday, they’ll be playing for more than a shot at the NCAA tournament championship title. 

That's because this year's Final Four is a rematch, marking the fourth meeting between the Longhorns and the reigning national champion Gamecocks this season. Now, Texas is looking for a little revenge against their top-ranked SEC rivals.

Longhorns head coach Vic Schaefer knows South Carolina well. It’s a competitive relationship that dates back to his time coaching Mississippi State, where he led the Bulldogs to the 2017 title game. And the story is strikingly similar.

“I think in '17, we played them three times also, before we played them in the Final Four,” Schaefer said after Monday’s Elite Eight win over TCU. “I think that was our fourth time when we played them in the national championship game.”

Staley got the best of Schaefer back then, with South Carolina defeating the Longhorns 67-55 on the way to their first-ever national championship. On Friday, Texas will attempt to flip the script against the 2024 champs, in hopes of securing the team’s first NCAA title in over 30 years.

“That's the thing about Dawn's teams, is that you know you're going to get the same from them that you try to impart on others, too,” Schaefer continued. “They're going to be tough.”

While this Texas squad has showcased their own toughness all season long, South Carolina has once again proven to be a formidable foe. The Gamecocks downed the Longhorns 67-50 in their first clash back in January. Subsequently, the loss served as a valuable lesson, lighting a fire under Texas that they’ve carried with them ever since.

“If you’re going to be a top team you have to beat a top team,” star sophomore Madison Booker told Just Women’s Sports ahead of the 2025 SEC tournament. “Reality hits you right there.”

“After that [game], we kind of figured we weren’t preparing right,” she continued. “We weren’t preparing like we want to win championships. We weren’t preparing like we want to beat top teams, or be a top team. So we had to change.”

That late January defeat launched Texas into a 16-game winning streak. They went on to finish out the regular season without dropping a single additional game.

Moving to the SEC puts Texas in a whole new league

Joining the SEC in 2024 after 28 years in the Big 12, the Longhorns have adapted smoothly. They’ve shown that they know what it takes to become a true title contender, building on two straight appearances in the Elite Eight to punch their ticket to the program’s first Final Four in two decades.

The conference move didn’t hurt, said Schaefer. The coach credited what he calls “a different league" for challenging his players to grow this season. 

“I say it all the time, we jumped out of the frying pan and into the grease,” he said of the leap to the SEC. “It’s a different style, it’s certainly more physical. It’s a league that challenges you every night. You win on the road in this league, it’s like a win and a half.”

“This whole conference [season], I feel like people have been throwing some different stuff at me,” Booker emphasized on JWS podcast Sports are Fun! with Kelley O’Hara. “Box-and-one, face guarding, double- or triple-team. I think I’ve seen it all.”

Despite the competition, the Longhorns played to a 17-0 home record this year. Additionally, they gave up just one non-conference game to Notre Dame last December. Booker saw another excellent season, leading Texas in scoring on her way to winning SEC Player of the Year. And senior Rori Harmon’s return from injury gave Texas yet another boost, with the trusted point guard guiding Texas’s offense through difficult defensive sets with steady composure.

In early February, Texas settled the regular-season score with South Carolina, defeating the Gamecocks 66-62. And the win was bigger than the rivalry. It shot the Longhorns to the top of the AP Poll rankings. That boost saw Texas enter the SEC tournament as the country's No. 1 team.

And after ousting Ole Miss and LSU in the conference tournament’s first two rounds, there was only one team left to beat. 

Texas basketball's bumpy road to the NCAA tournament

Texas reveled in wins as they came, whether it was going undefeated at home, winning a regular-season conference title, or progressing through the SEC tournament. But after each game, the same common refrain would emanate from the huddle: “What did Kobe say? JOB’S NOT FINISHED.”

“I think everyone understands what’s at stake here,” said Harmon ahead of Texas’s SEC conference final against South Carolina. “There’s definitely a chip on our shoulder. We need to get stuff done.”

Playing on their biggest stage yet, however, the Longhorns once again couldn’t hold off South Carolina. Eventually, they fell to the Gamecocks 64-45 in March's SEC championship. Rings aside, South Carolina had become Texas’s Achilles heel, with the SEC’s gold standard responsible for two-thirds of their losses going into March Madness.

Despite their late stumble, Texas still entered the NCAA tournament as a No. 1 seed. The Longhorns then became more interested in defining their season from that point on, rather than wallowing in opportunities lost.

“You’re talking about a six-game winning streak. To win a national championship, you gotta win six in a row,” Schaefer said, sizing up the road ahead.

Taking March Madness by storm

So far, Texas has held up their side of the bargain. They’ve battled through four NCAA tournament rounds, downing March Madness debutant William & Mary, No. 8 seed Illinois, and tricky Tennessee side. Finally, they toppled a determined TCU team to set up a fourth date with their SEC rival. 

And they know full well that they’ll have to tackle this next game as if it was their last.

“It probably means a little bit more [this year], there’s seniors on the team, including me,” Harmon noted. “But this is the team that can do it.”

After turning a solid regular season into a breakout year, everyone in the Texas locker room is firmly on the same page. Intensity and poise got them to the Final Four. Now they’ll have to trust that process to get over the same hurdle that has haunted them throughout the season.

“There is so much on the line, but you've gotta just go play,” Schaefer said on Saturday. “That game is very difficult, and you gotta have kids that can just kinda block out all the distractions, and everything around 'em, and just go play the game.”

The message in the huddle remains the same, because despite all their accomplishments, the job is far from finished. And no one’s lost sight of the bigger picture.

“We're here for a reason,” Harmon said earlier this week. “We worked hard for a reason. Everything happens for a reason. And we put our faith into that.”

Watch more: 'Can Texas Make a Tourney Run?' on Just Women's Sports