For the first time ever, the women’s college basketball national championship outdrew the men’s national championship.
According to ESPN and Nielsen, the matchup between Iowa and South Carolina drew more than 18.9 million viewers on average.
Meanwhile, the men’s matchup between UConn and Purdue drew 14.8 million viewers – four million less than the women’s championship.
According to Nielsen, it’s the first time that the audience for the women’s final was larger than the men’s.
The women’s championship peaked at 24 million viewers, and is an 89 percent increase from 2023 – plus a 285 percent increase from 2022. It’s also the most-watched basketball game – collegiate or professional, men's or women's – since 2019.
In a statement, ESPN chairman Jimmy Pitaro called the championship game a “fitting finale” to March Madness.
"These exceptional athletes, coaches and teams captured our attention in unprecedented ways and it's incumbent on all of us to keep the incredible momentum going," Pitaro said.
The viewership caps off a massive run for the tournament, which included Iowa and LSU drawing a then-record 12.3 million viewers. The matchup between Iowa and UConn then broke that record with a peak audience of 14.2 million.