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As women’s soccer rises in the UAE, multiple generations come together

Areej Alhammadi of the UAE women’s national team helps coach Alliance Football Club Dubai. (Courtesy of Areej Alhammadi)

DUBAI — Salma, a 15-year-old soccer player for the Alliance Girls Football Club Dubai, was early to training. The turf at Sunmarke School, Jumeirah Village Triangle in Dubai felt as if it were 100 degrees, even at 5 p.m. in November. Salma’s boots were laced up, her shin guards strapped on and her hair slicked back. In one natural movement, she rolled the ball onto her right foot and began juggling.

Salma has only been playing organized soccer for a few years, even though she spent her childhood kicking the ball around in her family’s backyard in Dubai and at school during recess. Having grown up in a country that has historically excluded girls and women from sports, Salma currently plays for Alliance Girls Football Club Dubai’s seven-a-side team and the boys’ 11-a-side team.

“The girls would be just sitting around doing nothing [during school recess], and I’d see the boys playing football and I’d join in,” Salma says. “Some of them were nice, but they weren’t going to choose me for the team, so I’d have to wait and just jump in.”

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Salma regularly plays with and against boys' teams in Dubai. (Courtesy of Alliance Girls Football Club Dubai)

In order to succeed at a sport dominated by men in her country, Salma has had to take risks. At 15 years old, she’s already been exposed to the top players in the United Arab Emirates (UAE). In Dubai, there aren’t enough prospective women’s players to form a competitive club team for her age group, so she has to play with boys and girls sometimes more than 10 years older than she is to keep improving.

“It’s a bit nerve-racking playing with the boys or older women because you have to live up to an expectation,” Salma says. “When I get the ball, I tell myself, ‘Don’t stress out. Just know what you’re going to do before you get the ball.’”

Even though Dubai is the most populous city in the UAE, known for its tourism, commercial and financial centers and home to the tallest building in the world, Burj Khalifa, the girls and women’s soccer scene remains small. It took the UAE hosting the FIFA Women’s Club World Cup in Abu Dhabi in 2009, when Barcelona won its first title in club history, for women’s soccer to enter the national conversation in earnest.

During the tournament, it was hard to be in the UAE and miss a game; televisions everywhere aired the matches, people talked about goals and results in the streets, and large groups gathered to watch the best women’s club teams in the world go head-to-head. Shortly after that, the UAE formed a women’s national team, and in 2010 the team competed in its first international competition, the West Asian Championship.

Salma’s fearlessness to compete resembles that of Areej Alhammadi, her role model and favorite player on the UAE women’s national team. Alhammadi joined the team in 2015 after being scouted in a seven-a-side tournament. She also holds the Guinness World Record for completing 86 “hotstepper” football tricks in one minute in August 2020.

“Growing up as a kid in the early ‘90s, there was no such thing as women’s football in the UAE,” Alhammadi says. “To some extent, it was considered somewhat of a taboo for adult Emirati women to participate in it. Nevertheless, I grew up playing with my brothers and cousins until I was too old to play with boys.”

Alhammadi practiced her ball skills alone most of the time because there weren’t any soccer academies or clubs for women. At one point, she tried to form a team at school, but none of the other young women were interested in joining her, a familiar experience for Salma over 10 years later. Eventually, Alhammadi joined a seven-a-side football team that was growing in popularity.

In the United States and other countries, seven-a-side is for players under 9 years old. As they get older, they move up to play nine-a-side and, eventually, the typical 11-a-side. In the UAE, “football 7s” is common among all age groups and, up until now, the only format women’s clubs and academies have used. The goal among the women’s soccer community in the UAE is to create 11-a-side opportunities for future generations.

Girls Football Dubai Director Shauna Duffy came to Dubai a few months ago from the United Kingdom to spearhead that movement. She knew seven-a-side, but only from her early days coaching 16-year-olds. The UAE’s tendency to play a 3-2-1 formation in seven-a-side was just one of several differences Duffy had to get used to after spending the last six years as a coach in Liverpool’s Football Academy.

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Shauna Duffy, who came to Dubai from Liverpool a few months ago, speaks with Salma before training. (Courtesy of Alliance Girls Football Club Dubai)

Duffy was setting up her evening session on the 85-degree day in November when she explained what led her here. Duffy has her UEFA B License and is currently completing her UEFA A License. When soccer stopped altogether in the UK in 2020 because of COVID-19, she jumped at the opportunity to get back out on the pitch, even if it meant moving to a brand-new country.

“It was a two-week window of being offered the job to being out there,” says Duffy, who was hired to run the Girls Football Dubai Academy, Salma’s club and a part of Alliance Football Club Dubai. “In the UK, we weren’t even coaching, so it was a no-brainer.”

Duffy, in her short time with the club, has created a technical program for all of the players, started a ladies team that competes in the top seven-a-side league and helped build out the junior girls teams, senior girls teams and other select groups that distinguish the top-performing players every week for league play.

“Over here, there isn’t a professional league, so on the women’s team you will have 14-, 15-, 16-, 24- and 27-year-olds,” Duffy says. “You wouldn’t get that anywhere else, but over here to field a team and compete in the league, the age doesn’t matter. If you’re good enough, you’ll play.”

The leagues don’t have any regulations stopping 14-year old girls from competing with and against women twice their age.

“We have two girls at the moment that train with the boys as well,” Duffy says, referring to Salma as one of the two. “Because they are at the top end of the girls’ group, we need to keep pushing them and showing them something new. We’ve exposed them to 11-a-side with the boys team. For them, it’s ‘wow,’ because they’ve only ever known seven-a-side, so to even step onto a full size pitch, it’s confusing.”

Salma remembers a tackle she made when she was playing with the boys’ team against the UAE women’s national team. Near the end of the game, she stuck in against an opposing player while playing outside back, and to this day, she can still feel the satisfaction of winning that ball.

“She was the only girl to be selected [in that game],” Duffy says.

The football pathway for young women in the UAE is still developing. Every day, Duffy crafts new playing opportunities for her players and familiarizes them with 11-a-side. She does this by exposing players like Salma to the boys’ training sessions and building strategic practices that evolve into game-like scenarios.

“It’d just be great to see more girls teams,” Salma says.

Fortunately for Salma and Duffy, they are not the only ones pursuing that mission. Last August, French-Portuguese UEFA-certified coach Justine Lafon launched G.O.A.L Academy, Dubai, the first football academy for girls led by an all-women staff.

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Justine Lafon (top right) and her G.O.A.L. Academy Dubai players. (Courtesy of Justine Lafon)

“There is so much that has to be done in women’s football that I decided to step up and open my own football academy for girls with 100 percent female coaches,” Lafon says. “Dubai seemed like the perfect place to do so, as it is a forward-thinking emirate and a land of opportunities where impossible is nothing.”

The UAE Football Association plans to develop women’s football in the country with a strategy called Vision 2038, designed to launch a FIFA-registered women’s 11-a-side league this season.

“Grassroots women’s football is at the heart of the project,” Lafon says. “I feel very fortunate that it happened the very first year I am in the region, and we already registered our team. We are very much looking forward to being part of the league and taking women’s football to the next level.”

Now that the women’s game is taking tangible steps toward growth in the country, Salma can finally start to realize her dreams of playing professional soccer. Alhammadi, who remembers when women’s soccer in the UAE was still a far-fetched prospect, has a more measured view of the situation. She, too, can feel the progress being made, but she hopes it’s just the beginning of the revolution.

“Culturally, we have also come a long way in terms of accepting Emirati women as athletes,” Alhammadi says. “But there’s a lot to be done for women’s football in the UAE to reach the potential it deserves.”

Celia Balf is a contributing writer at Just Women’s Sports. Follow her on Twitter @CeliaBalf.

NWSL Denver Hires Former Bay FC COO Jen Millet as President

New Denver NWSL club president Jen Millet poses for a photo.

Incoming NWSL expansion team Denver announced more infrastructure news on Thursday, naming the squad's first-ever employee in decorated sports executive Jen Millet, who will serve as club president.

"Jen stood out amongst an extensive list of qualified candidates," said controlling owner Rob Cohen in a club statement. "Jen’s understanding of soccer, building world-class brands, ability to engage the community, and passion for creating a culture of excellence made her the ideal fit to run our club."

Previously, Millet served as the chief operating officer for 2024 expansion team Bay FC, a club she led to the league's top in merchandise sales and top-three in ticketing revenue in the franchise's inaugural season.

The Denver post, in which Millet will lead all of the club's business operations, will return Millet to her hometown as she takes on another NWSL launch.

"People might say I'm crazy to do back-to-back builds," Millet told The Athletic. "But I actually love this kind of work, and so I'm excited to get going."

With a new dedicated stadium and training facility in the works, plus record season ticket sales and, now, NWSL-savvy leadership, Denver looks prepared to hit the ground running as the league's 16th team in 2026.

PWHL Takeover Tour Draws Record Crowds

New York's Brooke Hobson and Minnesota's Liz Schepers chase the puck during a 2025 PWHL Takeover Tour game.
The PWHL set a new US attendance record for pro women’s hockey at it's 2025 Takeover Tour stop in Detroit. (Scott W. Grau/Icon Sportswire via Getty Images)

The 2025 PWHL Takeover Tour was a smash hit, with the second-year league’s nine-game out-of-market series drawing record-breaking crowds across North America.

Built as both a marketing push and a way to size up cities for future expansion, the Takeover Tour has given hockey fans access to the PWHL from Seattle to Québec City.

"The PWHL Takeover Tour has been one of the most rewarding initiatives since our inception — for our fans, our athletes, and our staff," said PWHL EVP of hockey operations Jayna Hefford.

Record-setting crowds packed PWHL Tour stops

According to a Friday press release, a total of 123,601 fans visited the Tour, setting a new US attendance record for professional women’s hockey with 14,018 cheering in Denver on January 12th — a mark that fell just over two months later when 14,288 fans filled Detroit’s Little Caesars Arena on March 16th.

More than half the games rank in the PWHL’s Top-10 most attended matchups, with the Takeover Tour's January 8th Vancouver stop registering fourth on the list with its 19,038-strong sellout crowd.

Even more, the league estimates that 80% of the Tour's attendees witnessed their first-ever PWHL game, making the series a rousing success in expanding the league's reach and growing the game beyond its six home markets.

"Across the nine stops, we connected with new fans, grew the game, and gave audiences the opportunity to experience the unparalleled excitement of a PWHL game live," said PWHL EVP of business operations Amy Scheer.

"This Tour created core memories for our fans and players and its success is a true testament to the passion and support we’re seeing across North America."

Already looking deep into the future, the Tour also gave 945 hockey-playing girls access to clinics and meetings with PWHL stars — a move that Hefford hopes inspires the young athletes to aim for pro careers of their own, now that the league has paved the path into "an achievable goal."

Top 2025 WNBA Draft Prospect Paige Bueckers Inks First Pro Deal

Paige Bueckers features on a cell phone resting against a basketball.
Bueckers' first pro deal has her joining Breanna Stewart and Sydney Colson on Ally’s WNBA athlete roster. (Ally)

Projected 2025 WNBA Draft overall No. 1 pick Paige Bueckers announced her first pro deal on Friday, signing with new league partner Ally Financial as the bank gears up to help launch the WNBA’s first-ever Rivalry Week.

"I think the biggest lesson I've learned is to give with what you've been given," Bueckers said during a Friday morning press conference. "A lot of my partnerships, we have values aligned of giving back."

As draft prospects weigh the factors behind the decision to turn pro, Bueckers's early endorsement splash challenges the idea that NIL opportunities end the moment college players exit the NCAA.

The brand-new NCAA champion has been out of the college game for less than one week, but by cashing in with a deal immediately, Bueckers is proving that her value isn’t slowing down anytime soon.

"I think at times there's too much made about salary, and too much made about what's going on in college," Dallas GM Curt Miller told reporters on Thursday. "The top players that we're talking to, their endorsements are going to travel with them."

Chicago's Angel Reese defends Indiana's Aliyah Boston during a 2024 WNBA game.
Indiana will face Chicago during the first-ever WNBA Rivalry Week in August. (Melissa Tamez/Icon Sportswire via Getty Images)

Ally backs debut WNBA Rivalry Week

In line with the deal, the Ally-sponsored inaugural WNBA Rivalry Week will run from August 9th through the 17th, highlighting matchups with a significant amount of recent history.

Key games will include Midwest regional foes Indiana and Chicago battling it out on CBS, new expansion team Golden State hosting a California clash against the LA Sparks, and a pair of WNBA Finals rematches featuring the NY Liberty, Minnesota Lynx, and the Las Vegas Aces.

2025 WNBA Draft: Which Teams Are In Play?

GM Curt Miller poses with Dallas Wings stars Myisha Hines-Allen, DiJonai Carrington, Tyasha Harris, and NaLyssa Smith at a press conference.
A new-look Dallas is expected to draft UConn's Paige Bueckers with their 2025 No. 1 pick. (Michael Gonzales/NBAE via Getty Images)

Monday’s 2025 WNBA Draft could seriously shape the future for the three teams at the helm of this year’s lottery, as top pick-holders Dallas, Seattle, and Washington all prepare to make major moves after a rollercoaster offseason.

The Wings currently hold the overall No. 1 pick, while Seattle will select second after a blockbuster three-team trade with LA and Las Vegas sent star Jewell Loyd to the Aces and the No. 2 pick to the Storm.

Washington also wields significant draft capital following another series of trades, which sent top guard Ariel Atkins to Chicago in exchange for the No. 3 pick. Meanwhile, the Mystics also hold Monday's fourth and sixth first-round selections.

While Dallas and Seattle wield the highest picks, Washington’s wealth of selections gives them the most first-round influence — especially over expansion franchise Golden State’s No. 5 pick.

"I think it actually creates an opportunity for us to build strength in a couple of different ways," said Mystics GM Jamila Wideman.

Washington Mystics star Aaliyah Edwards poses with league commissioner Cathy Engelbert at the  2024 WNBA Draft.
With half of the first six 2025 WNBA Draft picks, Washington will add more young stars to its roster on Monday. (Sarah Stier/Getty Images)

Flexibility is key in navigating the WNBA Draft

Uncertainty has reigned supreme in recent months, as team executives find out alongside the public exactly which college stars are entering the WNBA’s talent pool as some eligible standouts opt to remain in the NCAA for one final season.

"We're always nimble as GMs in this league," Dallas GM Curt Miller told media on Thursday. "You don’t truly know who is declaring and coming into the draft until the very end."

As for teams outside of the lottery, they'll have to cross their fingers and wait patiently on Monday, as last year’s lowest record-holders raid the draft pool first.

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