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Women’s March Madness Teams Receive First-Ever NCAA Tournament Payday

William & Mary celebrate their 2025 First Four March Madness win over High Point.
Women's March Madness teams will earn compensation for the first time in NCAA history this year. (Scott Wachter/NCAA Photos via Getty Images)

The NCAA is leveling the playing field, with Women’s March Madness teams in line to receive their first-ever prize payouts based on tournament performance — a mechanism the men’s tournament has enjoyed since 1991.

Sparked by 2021's landmark NCAA gender equity review, the NCAA will distribute a total of approximately $15 million to individual conferences based on how many games their teams play, with each March Madness performance "unit" worth about $113,000.

This year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

That overall prize pool will jump to $20 million in 2026 and $25 million in 2027, before switching to a successive 2.9% increase per year.

"We are all playing in the same March Madness," said UNC Greensboro head coach Trina Patterson, whose No. 16-seed Spartans will face No. 1-seed USC in the first round on Saturday. "The treatment for the men and women should be equal. We get a unit!"

Forward Perri Page celebrates a play during Columbia's 2025 First Four March Madness win over Washington.
Players like Page flew charter to compete in March Madness. (Anthony Sorbellini/NCAA Photos via Getty Images)

March Madness teams get additional NCAA tournament perks

While the performance payouts are new this year, women's March Madness teams also receive perks like charter flights throughout the tournament, which can make all the difference for smaller programs eyeing an upset.

"Everyone is so excited about the experience. Going from the bus directly to the plane, everyone was so happy," March Madness debutante William & Mary head coach Erin Dickerson Davis told ESPN ahead of her No. 16-seed team’s First Four victory on Thursday.

Columbia junior Perri Page, whose No. 11-seed Lions defeated Washington in their own First Four matchup on Thursday, echoed Davis' sentiment, saying, "It was cool going to the charter, and we've been taking it all in."

"We've been enjoying the whole season," the forward added, noting "It's great we can make money for the school now."

"It should have always been that way. Women's basketball has been fighting for equality for a very long time," said Davis. "I've been in this business for many, many years. I played college basketball. It's a long time coming."

"You got to start somewhere, and I think we've been so far behind," added Columbia head coach Megan Griffith.

"This is more like the whipped cream. I think the cherry on top is going to keep coming — but it's really good so far."

WPSL to Launch First-Ever 2nd Division U.S. Pro Women’s Soccer League

The new WPSL Pro league logo on a red-to-blue ombre gradient background.
The new WPSL Pro league is set to launch in 2026. (WPSL Pro Soccer)

The Women’s Premier Soccer League (WPSL) announced a plan to launch a Division II pro arm in 2026, providing a domestic stepping stone for players aspiring to top-flight leagues like the NWSL and USL Super League.

The same Cleveland ownership group that recently fell short of securing an NWSL expansion team is backing the venture, making good on their promise to bring professional women's soccer to Northeast Ohio.

The league will launch with a shortened season following the 2026 men's World Cup, before beginning its first full-fledged campaign in April 2027.

With 15 teams already confirmed, WPSL Pro intends to field clubs in an initial 16 to 20 markets.

Along with Cleveland, the inaugural WPSL Pro season will include teams in Austin, Atlanta, Dallas, Denver, Fargo, Houston, Oklahoma City, Sioux Falls, Wichita, and the Bay Area, among others. Each franchise will pay a $1 million fee to enter the league.

The WPSL has a history of fostering high-level amateur competition, currently housing over 100 clubs and boasting a roster of former players that includes USWNT icons Brandi Chastain, Alex Morgan, and Rose Lavelle. WPSL Pro, however, will become the US soccer pyramid's first-ever second-tier league.

"WPSL Pro is the bridge that's been missing — not just for players, but for the communities, investors, and brands ready to be part of the next chapter in women's sports," league co-founder Sean Jones said in a statement.

Caitlin Clark Scores 2nd Best-Selling Jersey Across WNBA and NBA Sales

Fans clamor to buy Indiana Fever star Caitlin Clark jerseys before a 2024 WNBA game.
Caitlin Clark sold the second-most basketball jerseys in the US in 2024. (Dylan Buell/Getty Images)

The No. 22 kit of Indiana Fever superstar Caitlin Clark weighed in as last fall's second best-selling basketball jersey in the US according to sports outfitter Fanatics, with the 2024 WNBA Rookie of the Year trailing only NBA superstar Steph Curry on the top sales list.

Clark's merch dominance is nothing new, however. Her Indiana jersey sold out less than an hour after the Fever drafted her as the overall No. 1 pick in April 2024, making Clark the top seller of any draft night pick in the company's history.

Even more, Clark's merchandise led last season's record-shattering WNBA sales, with Fanatics reporting that 2024 sales of player-specific gear earned a jaw-dropping 1,000% year-over-year increase by last summer's All-Star break — in large part thanks to the 2024 WNBA rookie class.

Fellow 2024 WNBA debutants Chicago Sky standout Angel Reese and then-Las Vegas Aces guard Kate Martin — Clark's NCAA teammate at Iowa — trailed the Fever star with the league's second- and fourth-most merchandise sales, respectively.

This year, a new WNBA rookie could give Clark a run for her money, as the No. 5 Dallas Wings jersey for 2025's No. 1 draft pick, Paige Bueckers, is already doing numbers at retailers across the country.

Already a brand mogul in her own right, Bueckers topped the 2024 NIL list as college basketball’s biggest earner via endorsement deals and merchandise sales prior to going pro.

Kenyan Runner Sharon Lokedi Shatters Boston Marathon Record

Kenya's Sharon Lokedi raises her arms in triumph as she crosses the 2025 Boston Marathon finish line.
Kenya’s Sharon Lokedi beat the Boston Marathon course record by over two minutes. (Erica Denhoff/Icon Sportswire via Getty Images)

Kenyan runner Sharon Lokedi shattered the women’s course record at the 2025 Boston Marathon on Monday, finishing the 129th edition of the race in 2:17:22 — more than two and a half minutes faster than the previous record set by Ethiopia's Buzunesh Deba in 2014.

The victory marked the 31-year-old runner's second major marathon championship following her 2022 New York City Marathon win.

After finishing second in the 2024 Boston Marathon behind fellow Kenyan Hellen Obiri, Lokedi avenged her runner-up status by overtaking the back-to-back defending champion in the final kilometer of Monday’s race.

"I'm always second to her and today I was like, 'There’s no way,'" Lokedi said of her rivalry with Obiri. "I just have to put it out there and fight 'til the end and see how it goes. I'm so glad I ran that fast and she was right behind me. We all fought and wanted this so bad."

All of this year’s top three finishers broke through the course record pace, with Obiri and Ethiopia's Yalemzerf Yehualaw joining Lokedi both at the finish line and in the Boston Marathon's record book.

Along with her $150,000 winner's check, Lokedi will pocket an additional $50,000 for claiming the fastest women's time in Boston Marathon history.

Naomi Girma Makes Champions League Debut for Chelsea in UWCL Semifinal Loss

Barcelona's Alexia Putellas shakes hands with Chelsea's Naomi Girma after their 2024/25 Champions League semifinal.
Naomi Girma subbed into Chelsea’s 4-1 Champions League semifinal loss to Barcelona on Sunday. (JOSEP LAGO/AFP via Getty Images)

USWNT star defender Naomi Girma made her UEFA Women’s Champions League debut this weekend, with Chelsea FC's million-dollar signing taking the pitch during the UK club's tough 4-1 semifinal loss to reigning champion Barcelona on Sunday.

Despite joining the WSL leaders on a world-record $1.1 million transfer fee from the NWSL’s San Diego Wave in January, injury hampered Girma's impact on the Blues, as the Stanford grad appeared in just one regular-season WSL match before exiting with a knock to the calf back in March.

Returning from that injury, Girma subbed in at the 81st minute on a mission to protect Chelsea's relatively tight 2-1 scoreline on Sunday.

Despite her efforts, a quick goal from center back Irene Paredes coupled with a 90th-minute strike from forward Clàudia Pina secured Barcelona the win — plus a significant lead going into this weekend's deciding second-leg semifinal match.

"Barcelona were sharper in tight spaces than we were, which is what they're known for," said Chelsea defender Lucy Bronze after the match.

"The whole rhythm of the game was very different from in England. This was much more of a Spanish tempo. We wanted to play a little more aggressively on the ball, but the staccato nature of the match worked against us."

How to watch the Chelsea at theChampions League semifinals

Girma will have another chance to earn her check this Sunday, when Chelsea hosts Barcelona in the second leg of their 2024/25 UEFA Champions League semifinal round.

The match kicks off at 9 AM ET, with live coverage on DAZN.

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