Securing a Women’s March Madness ad spot has never been tougher, with Disney and ESPN reporting a 200% year-over-year rise in total ad sales, with an impressive 95% of the 2024/25 NCAA tournament's overall inventory already sold.

Ads for April 6th's championship game completely sold out over three months ago, as brand interest surges alongside women's college basketball's skyrocketing viewership.

With some of the championship spots topping $1 million, Disney Advertising now puts those seven-figure March Madness ad rates on par with the cost of advertising during the NBA Finals or College Football Playoff National Championship game.

Brands race to buy ad space in women's sports

Revenue and impact generated by women’s basketball advertising has been on the rise all season, fueling the race to buy into one of the year's biggest sports moments.

While 45 new brands hopped on the March Madness train this year, previous brands returned with even bigger budgets, increasing their 2025 spending by an average of 81%.

"We actually had to strategically fight to not sell out sooner," Disney Advertising VP of revenue and yield management Jacqueline Dobies told AdWeek. "We intentionally wanted to carve out space for as many of our brands as possible and be as inclusive as possible for this particular property."

"If we would have taken every single dollar and unit we had been offered, we would have sold out before the upfront was even over."

As advertisers continue to elbow their way into the space, expect the March Madness uptick to spill over into future events across women’s sports — especially as brands who are late to the party scramble to buy in.

"A lot of years ago, the question was: 'How do we convince brands to buy women’s sports?'" noted Dobies. "That’s not the conversation anymore. It’s: 'How do we make space for everybody?'"

The 2025 College Cup locked in its finalists last Friday, with the NCAA soccer tournament's overall No. 1-seed Stanford and No. 3-seed Florida State advancing past the competition in the semifinals to book an all-ACC championship match for the third straight year.

Stanford kept to their winning ways by ousting No. 2-seed Duke 1-0 on Friday, with senior midfielder Jasmine Aikey burying a 10th-minute free kick to take down the Blue Devils with her 21st goal of the season.

Florida State similarly landed a single strike to end the championship run of No. 2-seed TCU in their semifinal, benefitting from a second-half breakthrough from sophomore forward Wrianna Hudson in the game's 73rd minute.

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A full half of the last 14 NCAA titles have gone to either the Seminoles or the Cardinal, with Florida State edging Stanford 4-3 in national trophies thus far.

On Monday, the Cardinal will hunt their first national title since their epic penalty shootout victory in 2019, when Stanford narrowly defeated NCAA women's soccer dynasty North Carolina 5-4 from the spot after a 0-0 draw.

Florida State, on the other hand, won the 2023 title with a 5-1 thrashing of the Cardinal.

Stanford arguably holds the advantage over their ACC rivals entering Monday's match, having handed FSU a 2-1 defeat on their own Tallahassee pitch less than two months ago.

How to watch the 2025 College Cup final

No. 1 Stanford will face No. 3 Florida State for the 2025 NCAA women's soccer championship at 7 PM ET on Monday, airing live on ESPNU.

The NWSL may be forcing Washington Spirit superstar Trinity Rodman to "look elsewhere" for her next contract, after the league vetoed a multi-million dollar offer from her current squad last week, Rodman's agent told CBS Mornings last Friday.

"We worked really hard to put together an agreement that we felt complied with the CBA and would keep Trinity in the league for the foreseeable future," said Rodman's rep Mike Senkowski.

"With no certain way to get her fair market value within the NWSL, naturally, that forces you and encourages you to look elsewhere," he continued.

While the fight to keep Rodman Stateside is not over, with the NWSLPA filing a grievance last week arguing that the league office's mandate to reject the Spirit's back-loaded contract — worth more than $1 million per year — is a free agency violation, the NWSL appears unwilling to budge.

In a weekend clarification to The Athletic, an NWSL source noted that commissioner Jessica Berman contests that the Spirit's offer to raise Rodman's compensation in the contract's later years would pull Washington out of salary cap compliance in 2028, with the league disagreeing with the club regarding the potential cap growth under a new broadcast deal.

The league source also noted that the offer has a built-in buyout clause, which the NWSL believes signals an admission of possible salary cap circumvention.

As the Washington Spirit and NWSL fans hope for a win from the union's grievance, the door to recruit Rodman elsewhere seems to be wide open for overseas clubs — particularly those with deep pockets.

The San Diego Wave are closing out 2025 with a title, defeating Liga MX Femenil side Tigres UANL 3-0 to lift the World Sevens Football (W7F) trophy on Sunday.

Wave attacker Makenzy Robbe opened the scoring in the 7v7 venture's championship match, before forward Adriana Leon tacked on a second-half brace to put the game out of reach — and secure the $2 million winner's share of the $5 million prize pool for the NWSL side.

"I think in sevens it's a lot more emphasis on the individual, and so I think players who maybe don't play [as much in NWSL matches]...get to show their creative side," noted Robbe. "It was definitely an element to this, which was really fun."

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In a showcase of club talent across the Americas, the San Diego Wave finished the second-ever W7F tournament undefeated, scoring 14 goals while only conceding three en route to becoming the champion of the competition's first-ever North American iteration.

"It was so fun, and honestly, I would love to be back again," said San Diego goalkeeper and the tournament's golden Glove winner DiDi Haračić. "And we got the bag."

Wave midfielder Gia Corley took home the Breakout Player award, and while Tigres fell just short of the trophy, forward María Sánchez earned the competition's Golden Ball and Golden Boot with her six goals and two assists.

Club América of Liga MX Femenil earned a third-place finish, winning $700,000 in prize money as the bronze medal winners.

Two years after her breakout NCAA tournament performance as a freshman, No. 10 Iowa State center Audi Crooks has become an unstoppable force for the Cyclones as they look to better their first-round exit from last year's postseason.

The junior is leading the nation in scoring with a career-high 27.3 points per game, all while smashing her own Iowa State single-game scoring record with a 47-point performance against Indiana on November 30th.

"These scoring records are really team records, especially for me as a post," Crooks told the Des Moines Register after the Cyclones' 106-95 win over the Hoosiers. "I don't bring the ball up. Somebody else does that and I don't pass the ball in the paint. Somebody else does that."

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Crooks, who will turn 21 years old this Saturday, continued her scoring pace with a 30-point game against Northern Illinois on Sunday — registered in only 19 minutes of playing time during the 105-52 blowout win.

Her efficiency has been on full display in the young 2025/26 NCAA season, with Crooks currently sitting first in field goal percentage at 73.8% while averaging only 25.3 minutes of playing time per game.

"It's always fun to watch her cook. When you get the ball to her hands and it's going in, it's Audi-matic,"  said Iowa State guard Reagan Wilson following Sunday's victory.

How to watch Crooks and Iowa State in action this week

Crooks and the No. 10 Cyclones will take on their season's biggest test yet on Wednesday, when they'll host in-state rival No. 12 Iowa.

The two unbeaten programs will clash at 7 PM ET, airing live on ESPN.