Women’s tennis is broadening its reach, as the WTA teamed up with Sanrio’s Hello Kitty to bring its first official merch collab to next week’s 2026 WTA Finals at Indian Wells.
The line puts Hello Kitty on the tennis court, with t-shirts, sweatshirts, and more spanning Forever Collectible, Wild Collective, and HOMAGE collections.
“There’s something joyful about bringing the WTA and Hello Kitty together,” said WTA Ventures CBO Sarah Swanson. “Born just months apart in the 1970s, they’re essentially generational sisters with a shared history of breaking boundaries.”
Stay tuned: The drop kicks off a bigger commercial push, with the WTA announcing plans to launch a dedicated online fan shop next spring.
Fans can shop the WTA x Hello Kitty collection at the WTA Finals’ Fan Village starting November 8th or online now via Sanrio.com.
