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Sabrina Ionescu has been tapped as the Chief Athlete Officer for Division Street, a venture spearheaded by Nike co-founder Phil Knight and other prominent Oregon alumni that will support name, image, and likeness (NIL) opportunities for college athletes.

“As an athlete navigating the world of brand and partnerships myself, I see a real opportunity to provide today’s college players more professional counsel as they grapple with the new NIL landscape,” Ionescu said. “I’m also very passionate about ensuring diversity in gender and sport, and that will be part of my focus in this new role.”

As a part of her position with Division Street, the New York Liberty star will host quarterly seminars with Oregon student-athletes on her experience as a high-profile basketball player and provide mentorship around potential partnerships.

Ionescu, who recorded the most triple-doubles in NCAA history (men’s and women’s) during her four-year career, just missed the opportunity to capitalize on NIL rights herself. The guard graduated from Oregon in 2020, a year before the NCAA adopted an interim policy allowing student-athletes to profit off of their name, image and likeness.