The first-ever Unrivaled 3×3 Basketball semifinals took an unexpected turn on Sunday, as No. 4-seed Vinyl BC shocked the league by knocking freshly crowned 2025 MVP Napheesa Collier’s No. 1-seed Lunar Owls out of the competition in a 73-70 nail-biter.
The Lunar Owls dropped just one game all season prior to Sunday’s loss, entering the postseason as the clear favorite to win it all — including the $50,000-per-player championship purse.
On the other hand, the Vinyl narrowly qualified for the inaugural league's playoffs, and trailed the Lunar Owls for much of Sunday's game.
Entering the fourth quarter with a 10-point deficit, the Vinyl raced past the Lunar Owls, sinking 21 more points to stun their decorated opponents and earn a spot in Monday's final.
"We've been counted out this entire season," said Vinyl forward Dearica Hamby after delivering game-winning bucket. "We consider ourselves underdogs, but that didn’t show in our locker room. We never stopped believing in ourselves."
Monday's championship game will pit the Vinyl against late-season dark horse Rose BC, after the short-staffed No. 2 seed overcame a double-digit first-half deficit to earn a 63-57 semifinal win over the No. 3-seed Laces.
With Unrivaled Defensive Player of the Year Angel Reese joining Kahleah Copper on the injured end of the Rose bench, guard Chelsea Gray took charge in their absence, polishing off a single-game league-record 39 points with the game-winning three-pointer.
All in all, while Unrivaled co-founder Collier has been the standout all season, that fact that her Lunar Owls will now watch Monday's final from the sidelines only speaks to the league’s wider success.
How to watch the Unrivaled 3×3 championship game
Unrivaled 3×3 Basketball will crown its first-ever champion on Monday, after the No. 4 Vinyl contend against the No. 2 Rose in the offseason league's inaugural title game.
The action will tip off at 7:30 PM ET, with live coverage on TNT.
The 2024/25 NCAA basketball tournament bracket is officially locked in, as Selection Sunday saw March Madness favorites, underdogs, and a few surprises claim their tickets to the Big Dance.
After winning the Big Ten tournament one week prior, UCLA not only earned the NCAA competition's overall top spot, but the Bruins claimed their first-ever No. 1 seed in program history.
Sitting atop the three other quadrants are SEC tournament title-winners and NCAA defending champions South Carolina as well as conference runners-up Texas and USC, giving both the SEC and Big Ten two of the tournament's top contenders.
Chasing the four top teams as No. 2 seeds are Big 12 tournament champs TCU, ACC tournament winners Duke, ACC runners-up NC State, and Big East champions UConn, whose late-season momentum wasn't quite enough to life the Huskies above a second-spot bid.
In a season that saw a record-tying four teams reach No. 1 in the AP Poll, three (UCLA, South Carolina, and Texas) claimed NCAA No. 1 seeds, with once-No. 1 ranked Notre Dame falling out of top-seed contention after losing three of their last five games.
The Irish will now tip off their March Madness campaign as a No. 3 seed alongside 2022/23 NCAA champs LSU, North Carolina, and Oklahoma.
Snagging the tournament's last hosting spots are the No. 4 seeds, meaning Ohio State, Kentucky, Baylor, and Maryland will all have home-court advantage through the competition’s first two rounds.
Coaches question NCAA committee's seeding decisions
While some teams were thrilled with their placements, a tinge of disappointment overshadowed other top contenders’ watch parties.
"I never thought I'd be a No. 1 seed and feel disrespected," said USC head coach Lindsay Gottlieb after learning the NCAA committee awarded the Trojans the last top seed, ranking them fourth overall.
"It's not an arrogance of any kind, I think that there's a lot of really good teams...but I would love to ask [this committee] some questions."
Head coach Dawn Staley had a similar reaction to South Carolina's positioning, saying "I'm a little bit surprised."
"I'd like to get some feedback on how they came to that conclusion," said Staley. "We put together, manufactured, a schedule that — if done right — should produce the overall No. 1 seed."
The NCAA committee broke down their determination of the Gamecocks on ESPN, explaining that South Carolina’s head-to-head November loss to UCLA plus last month's 29-point nonconference defeat at the hands of UConn played major roles in the decision.
Despite the disappointment, Gottlieb says her team is ready to take care of business.
"You've gotta play the first game in front of you and earn your way from there, and that's what we'll do."
Big Ten makes NCAA March Madness bracket history
With 12 teams booking spots in the Big Dance, the Big Ten not only earned the season’s most NCAA tournament bids, it also smashed the Division I record for the most programs in a single conference to make a March Madness bracket.
With a conference-record 10 teams, the SEC closely followed the Big Ten, while eight ACC squads and seven Big 12 programs round out the Power Four's 37 total berths.
Also experiencing a record-setting Selection Sunday was the Ivy League, which saw three teams sneak into the competition for the first time in the eight-program conference's history.
After upsetting their way through last weekend's conference competition, Ivy League tournament champions Harvard secured a No. 10 seed on Sunday, while both Columbia and Princeton have a shot at snagging a No. 11 seed as contenders in the NCAA's First Four games.
Dancing for the first time are six teams, with Arkansas State, Fairleigh Dickinson, George Mason, Grand Canyon, UC San Diego, and William & Mary all set to make their NCAA tournament debuts later this week.
To be the best, teams must beat the best, and the talent concentrated at the top of the NCAA bracket — regardless of seeding — is guaranteed to make for some tough competition.
How to watch the First Four March Madness games
While the the official first round of the 2024/25 NCAA basketball tournament doesn't begin until Friday, the March Madness action will tip off with the First Four round on Wednesday, when eight teams will battle for the final four spots in the 64-team bracket.
Stepping into Wednesday's spotlight are Princeton and Iowa State, who will take the court at 7 PM ET before UC San Diego takes on Southern at 9 PM ET.
Then on Thursday, Washington will face Columbia at 7 PM ET, with William & Mary's match against High Point wrapping up the First Four round at 9 PM ET.
The Huskies' Thursday clash with the Lions will air live on ESPN2, with the other three First Four games earning live coverage on ESPNU.
Print complete NCAA Women's March Madness bracket
Fresh off announcing their 2024/25 Defensive Player of the Year (DPOY) semifinalists on Tuesday, the Naismith Awards dropped this year’s National Player of the Year (POY) semifinalist lineup on Thursday, with four NCAA basketball stars earning spots on both elite lists.
Eight of the 10 athletes in the running for POY hail from Top 10 teams, with all players coming from programs who finished the 2024/25 NCAA regular season with an AP Poll ranking.
With three semifinalists each, the ACC and SEC lead the field. The Big Ten boasts two POY semifinalists, while the Big 12 and Big East each claim one.
Only one team — No. 8 Notre Dame — saw multiple players named as POY semifinalists, with two Irish standouts making the cut.
Snagging nods on both DPOY and POY shortlists are No. 4 USC sophomore JuJu Watkins, No. 8 Notre Dame sophomore Hannah Hidalgo, No. 10 LSU senior Aneesah Morrow, and No. 1 UCLA junior Lauren Betts — the only center to earn a POY semifinalist spot.
Five guards join the four defensive standouts, including No. 3 UConn senior Paige Bueckers, No. 6 TCU grad student Hailey Van Lith, No. 8 Notre Dame grad student Olivia Miles, No. 13 Kentucky grad student Georgia Amoore, and No. 23 Florida State junior Ta’Niya Latson.
Rounding out the 2024/25 POY contenders is No. 5 Texas sophomore Madison Booker, the only forward named to the list.
Star turns have Naismith semifinalists topping the NCAA
On the Division I scoring sheet, Latson and Watkins top all other NCAA players with 24.9 and 24.6 points per game, respectively. Hidalgo's 24.2 average also puts her as the nation's No. 4 scorer.
Capping her season as the No. 3 dime-dropper is Amoore, who averages just under seven assists per game.
As the nation's top overall and best offensive rebounder, Morrow's 27 double-doubles on the season — five more than any other Division I player — helped secure her DPOY and POY semifinalist spots.
Meanwhile, Miles also owns an elite multi-stat NCAA position, finishing 2024/25 regular-season play as the only DI athlete to post three triple-doubles.
Five of the 10 semifinalists have already claimed some POY hardware for their 2024/25 performances, with Hidalgo, Van Lith, Bueckers, Watkins, and Booker all earning the honor for their respective conferences.
Notably, lone Big East representative Bueckers already owns a Naismith POY Award. The Husky booked the honor in 2021, and still stands as the only freshman winner in the award's now 42-year history.
Ultimately, just four of the 10 Naismith POY semifinalists will move on to March 25th’s final round, with the 2024/25 winner to be crowned on April 2nd — two days before the NCAA tournament's Final Four tips off.
The Unrivaled playoffs have arrived, with Sunday’s 3×3 basketball action determining the two teams who will compete for the grand prize in Monday night’s final.
The inaugural league's two-day postseason will open with Sunday's semifinals. No. 3-seed Laces BC will first face-off against No. 2 Rose BC, with the No. 1 Lunar Owls taking on No. 4 Vinyl BC in the nightcap.
The winners will then go head-to-head on Monday, battling it out in the championship with a $50,000-per-player payday on the line.
"It’s money on the line," Lunar Owls guard Courtney Williams said earlier this week. "Anytime money is on the line, I think everybody has to up the ante."
After blasting through the regular-season with five more wins than any other club, Unrivaled co-founder Napheesa Collier's Lunar Owls are the heavy favorites to hoist hardware, particularly if Rose BC — the only team to defeat the Lunar Owls all season — is without 22-year-old star Angel Reese, who exited the regular-season finale after seemingly re-aggravating her surgically repaired left wrist.
Top athletes earn first-ever All-Unrivaled honors
While teams prep for postseason action, the offseason league handed out end-of-season awards on Thursday, minting its debut All-Unrivaled First and Second Teams.
After tallying ballots from players, coaches, and media members, top scorer Collier earned a first-team nod, alongside the league's next two most prolific points-getters, Laces wing Kayla McBride and Rose guard Chelsea Gray.
Lunar Owls guard Skylar Diggins-Smith, Vinyl wing Rhyne Howard, and the aforementioned Reese landed on the second team after excelling in assists, three-pointers, and rebounds, respectively.
All six All-Unrivaled players will feature on this weekend's court, with Sunday's lineup offering a final opportunity to see some of the sport’s biggest stars in what’s been a wildly successful debut for the league.
How to watch the 2025 Unrivaled 3×3 Basketball playoffs
Unrivaled’s first-ever playoffs tip off with Sunday's semifinals, starting with the Laces vs. Rose at 7:30 PM ET before the Vinyl's battle with the Lunar Owls at 8:30 PM ET.
The victors will then clash in Monday's championship game at 7:30 PM ET.
All three Unrivaled playoff games will air live on TNT.
As the 2024/25 NCAA basketball Selection Sunday looms, the Ivy League is tipping off its two-day conference tournament on Friday, with an automatic ticket to March Madness on the line in Saturday's championship game.
Compared to behemoths like the 18-team ACC and Big Ten, the small eight-school conference sent two squads to 2024 NCAA tournament, where Columbia fell in the First Four before West Virginia defeated Princeton in the first round.
This year, Ivy League No. 1-seed Columbia took the conference's outright regular-season title with a 13-1 league record, while the No. 2-seed Princeton Tigers and No. 3-seed Harvard Crimson also posted winning runs, following the Lions with respective 12-2 and 11-3 Ivy resumes.
Only half of the league's eight teams make the conference showdown, and the Penn Quakers eked out the No. 4-seed spot on a tiebreaker, clinching their sixth Ivy League tournament berth after finishing the season locked up with the Brown Bears.
Columbia looks to stay atop Ivy League entering March Madness
Princeton has dominated the Ivy in recent years, earning 11 March Madness trips in the NCAA tournament's last 14 iterations and making two national second-round appearances behind now-UConn starter Kaitlyn Chen.
However, Columbia is the conference favorite this year, with the Lions taking aim at their second-ever NCAA tournament appearance.
Columbia's first March Madness trip came just last year, buoyed by the team's all-time leading scorer and the program's first-ever WNBA draftee, Connecticut Sun guard Abbey Hsu.
While the Lions are expected to take this weekend's title, booking a likely NCAA tournament No. 11 seed alongside the Ivy League's automatic bid, ESPN’s Bracketology currently has the conference fielding three teams in the national bracket — both Princeton and Harvard are predicted to snag one of the final four at-large spots on Sunday.
All in all, breaking into the outer margins of the NCAA tournament bracket is no small feat, but March Madness rests on the premise that even the smallest conferences can change the game with a single upset.
How to watch the 2025 Ivy League conference tournament
No. 1-seed Columbia will tips off Friday's semifinals against No. 4 Penn at 4:30 PM ET, before No. 2 Princeton and No. 3 Harvard battle at 7:30 PM ET.
The winners will face-off for the conference title and the Ivy League's automatic March Madness bid on Saturday at 5:30 PM ET.
Both Friday semifinals will air live on ESPN+, with ESPNU broadcasting Saturday's championship game.
The WNBA released details about the league's 2025 Draft on Wednesday, dropping timing, venue, broadcast, and ticketing information ahead of the event's April 14th return to New York.
Following last year’s success in which the league included an audience of fans for the first time in the Draft's history, the 2025 edition will once again be open to the public.
To include more fans in this year's iteration, the WNBA is relocating the event from the Brooklyn Academy of Music to the higher-capacity The Shed at Hudson Yards, located on the west side of midtown Manhattan.
For fans who can’t attend, the 2025 WNBA Draft will air on ESPN starting at 7:30 PM ET, after the 7 PM ET WNBA Countdown.
"At a time when the passion and excitement surrounding the WNBA has never been higher, we continue to focus on creating elevated events that WNBA fans won’t want to miss," said WNBA commissioner Cathy Engelbert in the league's statement. "The tremendous fan engagement we enjoyed at draft last year was a precursor to a season in which we ultimately set records for viewership, attendance, digital consumption and merchandise sales."
"We look forward to welcoming in a new set of WNBA rookies in a memorable way."
First the Orange Carpet, then the rush to make a WNBA roster
As is tradition, top prospects like expected overall No. 1 pick Paige Bueckers will attend a celebratory lighting ceremony at the Empire State Building to begin the day, and walk the iconic "Orange Carpet" prior to the Draft.
Once the broadcast begins, Engelbert will announce each draftee, sending the top pick to the 2025 Draft Lottery-winning Dallas Wings, and the second to the Seattle Storm.
The Washington Mystics currently hold the third and fourth selections, while 2025 WNBA expansion team Golden State will recruit their first-ever rookie Valkyrie with the night's No. 5 pick.
With the league's 29th season tipping off on May 16th, the selected college and international players will face a baptism by fire, with one month to relocate and then prove themselves worthy of making a WNBA roster.
How to buy tickets to the 2025 WNBA Draft
Tickets to attend the 2025 WNBA Draft go on sale at 10 AM ET on Friday, March 21st, with fans able to register their interest now via WNBA Experiences.
The Naismith Awards unveiled their 2024/25 National Defensive Player of the Year (DPOY) semifinalists on Tuesday, with the 10-player lineup highlighting some of NCAA basketball’s biggest stars.
Each athlete represents a different team, all of whom finished the regular season in the Top 25 AP Poll. Six hail from the nation's Top 10 teams.
No. 1 UCLA junior Lauren Betts and fellow center Sedona Prince out of No. 6 TCU lead the list's frontcourt players, which also includes a pair of senior forwards in No. 15 Ohio State's Taylor Thierry and No. 23 Florida State's Makayla Timpson.
Holding down the backcourt are six guards, highlighted by a trio of sophomore stars in No. 4 USC's JuJu Watkins, No. 8 Notre Dame's Hannah Hidalgo, and No. 20 Tennessee's Talaysia Cooper. Senior veteran experience rounds out the group in No. 5 Texas's Rori Harmon, No. 10 LSU's Aneesah Morrow, and No. 16 West Virginia's JJ Quinerly.
With three semifinalists each, the SEC and Big Ten lead the field, while the ACC and Big 12 each claim two of the list's standouts.
Naismith semifinalists lead the nation in defensive stats
On the Division I stat sheet, Hidalgo tops all other Power Four players in steals per game with 3.7, while Morrow leads the country in rebounds with an average of 13.6 per game.
Morrow's rate is unquestionably impressive, eclipsing the next Power Four athlete on the list, Timpson, by a full three rebounds per game.
Speaking of Timpson, she joins Betts and Prince in Division I's Top 5 players for blocks per game.
Three semifinalists have already claimed some DPOY hardware for their 2024/25 performances, with Hidalgo, Quinerly, and Betts earning the honor for the ACC, Big 12, and Big Ten, respectively.
Many of the season’s best defenders are also in the mix for National Player of the Year (POY), with Betts, Hidalgo, and Watkins leading the charge for the season's top individual award.
The most noteworthy POY candidate missing from Tuesday’s DPOY group is No. 3 UConn senior guard Paige Bueckers, who averages 4.5 rebounds and 0.7 steals per game.
Of the 10 semifinalists, only four will make the award's final cut on March 18th. The 2024/25 Naismith DPOY will be crowned on April 2nd, just days before the NCAA tournament's Final Four tips off.
The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.
The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.
In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.
"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."
Series to showcase the best of NCAA basketball
The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.
The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.
Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.
Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.
How to buy tickets to USC vs. South Carolina in "The Real SC"
Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.
Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.
Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.
Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.
Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.
"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."
Basketball leads women's sports ad impact numbers
The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.
The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.
Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.
With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.
One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.
Gymnastics, volleyball draw advertisers to NCAA women's sports
The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.
That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.
All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.
While NCAA basketball's Power Four conference tournaments wrapped up on Sunday, teams from mid-major Division I leagues are still battling for invites to the Big Dance, where they'll aim to upset top March Madness contenders.
Already harnessing upset momentum is former Pac-12 squad Oregon State, who won the West Coast Conference (WCC) tournament as the No. 4 seed on Tuesday.
After conference realignment saw most of the starters from last season's Elite Eight team transfer to Power Four programs, Oregon State finished the 2024/25 regular-season at 16-15 (12-8 in WCC play).
This week, however, the Beavers found another gear, tearing through their tournament and upsetting the two WCC regular-season co-champions along the way.
Oregon State paves a path to NCAA tournament underdog
First, Oregon State narrowly defeated top-seeded Gonzaga 63-61 in Monday's semifinals, before beating back-to-back defending champion No. 2-seed Portland 59-46 in Tuesday's tournament finale — only the fourth loss suffered by the Pilots all season.
Oregon State's unlikely March Madness bid is the program's 13th overall, and the ninth in the NCAA tournament's last 11 editions.
"I'm just so happy and so proud of this team," said Oregon State head coach Scott Rueck. "For this group to cover the ground that they did this year, from day one until now, is absolutely remarkable. It's one of the most special things I've been a part of."
The Beavers’ surge, however, holds consequences for both Portland and Gonzaga, whose slim chances of making Sunday's bracket now rest with the NCAA selection committee.
While Portland is a more recent contender on the national stage, Gonzaga hasn't missed an NCAA tournament since 2016, with the Bulldogs appearing in all but two brackets since their 2007 March Madness debut.
NCAA underdogs looks to spur chaos in March Madness
Should they make the cut, at-large underdogs Portland and Gonzaga would join Oregon State and other smaller conference champions in trying to bust brackets by upsetting top contenders in the first few rounds of the NCAA's competition.
Other mid-major standouts are already considered likely members of the 68-team national pool, with current projections listing Fairfield University (Metro Atlantic Athletic Conference) and new No. 24-ranked South Dakota State (Summit League) claiming seeds as high as No. 9.
Projections also show that the Ivy League is on the precipice of sending a full trio of upset-hungry teams to the NCAA tournament.
While regular-season champion Columbia is expected to claim a national No. 11 seed after Saturday's conference tournament final, strong seasons from both Princeton and Harvard have the pair currently snagging one of the final four at-large bracket spots.
Atlantic 10 tournament victors George Mason could also pose a threat to Power Four contenders, with the Patriots clinching their first-ever NCAA tournament berth on Sunday despite ceding the regular-season conference title to Richmond.
Though it’s not always wise to bet against heavyweights in the NCAA tournament's opening rounds, emerging college basketball underdogs are embracing the spotlight — and welcoming the opportunity to shake things up after Selection Sunday.