UConn basketball star Azzi Fudd, Olympic gymnast Suni Lee, and more college talents struck a pose this week, teaming up with Kansas City Chiefs tight end — and newly minted fiancé — Travis Kelce to launch his new "Tru Kolors" American Eagle collection on Wednesday.
The Tru Kolors campaign highlights rising, current, and former NCAA athletes, with Fudd and Lee joined by UNC tennis commit Anna Frey as well as a trio of standouts in men's basketball and football.
"I'm inspired by where I come from and the people around me. That's why we chose six incredible athletes — Anna, Azzi, Drew, Kiyan, Suni, and Jeremiah — who stay true to themselves while changing the game," Kelce said in Wednesday's press release.
"Each athlete shares Travis's beliefs of staying true and living life beyond boundaries," the statement continues, describing reigning national champion Fudd as one of "college basketball's most resilient and dynamic players."
Lee is the only former collegiate icon featured in the campaign, with the Auburn alum departing NCAA competition to add three more medals to her six Olympic hardware total at the 2024 Paris Games.
College phenoms like Fudd and Lee have been able to funnel their athletic success into increasingly high-profile NIL deals.
Fudd has had a particularly lucrative year off the court, with this latest venture closely following a collab with Meta earlier this month.
How to buy the Travis Kelce American Eagle collection
Items from the initial Tru Kolors run hit shelves on Wednesday, with the rest of the 90-piece collection dropping on September 24th.
All pieces will be available to buy online at American Eagle.
Last week's landmark $2.8 billion House v. NCAA settlement is back in the headlines, as eight women's college sports athletes filed an appeal on Wednesday claiming that the approved NIL back-payment plan violates Title IX, the federal law banning gender discrimination in schools.
On June 6th, a federal judge approved a settlement between the NCAA and former student-athletes, with the college sports governing body agreeing to have schools directly distribute billions of dollars in back pay to players barred from financially benefitting off their name, image, and likeness since 2016.
Wednesday's appeal to that back-pay plan calls out alleged payment inequities written into the settlement ruling, which could see up to 90% of the $2.8 billion distributed to former NCAA men's sports athletes.
"The calculation of past damages is based on an error that ignores Title IX and deprives female athletes of $1.1 billion," said Ashlyn Hare, one of the lawyers representing the appellants. "Paying out the money as proposed would be a massive error that would cause irreparable harm to women's sports."
"If Nike wants to [pay male athletes more], that is their choice. If the school, or a conference acting on the school's behalf tries to do that, they are violating the law," John Clune, another lawyer on the team, clarified.
"They can either pay the athletes proportionately, or they can return all of their federal funds," said Clune. "But they can't do both."