Securing a Women’s March Madness ad spot has never been tougher, with Disney and ESPN reporting a 200% year-over-year rise in total ad sales, with an impressive 95% of the 2024/25 NCAA tournament's overall inventory already sold.
Ads for April 6th's championship game completely sold out over three months ago, as brand interest surges alongside women's college basketball's skyrocketing viewership.
With some of the championship spots topping $1 million, Disney Advertising now puts those seven-figure March Madness ad rates on par with the cost of advertising during the NBA Finals or College Football Playoff National Championship game.
Brands race to buy ad space in women's sports
Revenue and impact generated by women’s basketball advertising has been on the rise all season, fueling the race to buy into one of the year's biggest sports moments.
While 45 new brands hopped on the March Madness train this year, previous brands returned with even bigger budgets, increasing their 2025 spending by an average of 81%.
"We actually had to strategically fight to not sell out sooner," Disney Advertising VP of revenue and yield management Jacqueline Dobies told AdWeek. "We intentionally wanted to carve out space for as many of our brands as possible and be as inclusive as possible for this particular property."
"If we would have taken every single dollar and unit we had been offered, we would have sold out before the upfront was even over."
As advertisers continue to elbow their way into the space, expect the March Madness uptick to spill over into future events across women’s sports — especially as brands who are late to the party scramble to buy in.
"A lot of years ago, the question was: 'How do we convince brands to buy women’s sports?'" noted Dobies. "That’s not the conversation anymore. It’s: 'How do we make space for everybody?'"
Full Court Press is back by popular demand, with ESPN announcing Monday that the women’s college basketball docuseries is officially returning for season two, which will focus on a new crop of young stars as they weather the 2024/25 NCAA season.
"The growing momentum behind women’s basketball is driven by its stars, and Full Court Press features three unforgettable, larger-than-life personalities," said Lindsay Rovegno, VP of production for ESPN Originals.
Debuting this May, the all-new four-episode season follows USC standout Kiki Iriafen, LSU champion Flau’jae Johnson, and Notre Dame sharpshooter Hannah Hidalgo along the path to this year’s NCAA tournament.
The first season of Full Court Press dropped in May 2024, documenting a watershed season for women's basketball by spotlighting then-seniors Caitlin Clark and Kamilla Cardoso of Iowa and South Carolina, respectively, as well as UCLA’s now-junior Kiki Rice.
Series offers direct access to NCAA stars
The production takes viewers into each player's life via one-on-one interviews, looks into their family relationships, and exclusive behind-the-scenes access to the athletes' teams.
"There is no better time to be a fan of women’s college basketball than right now," said NFL legend Peyton Manning, whose entertainment company Omaha Productions backs the series. "We’re thrilled to share the stories of these three talented women as they continue to push the game to new heights."
Iriafen, Johnson, and Hidalgo will also be stealing the spotlight in the NCAA tournament this weekend, as all three compete for top-seeded teams with legitimate shots at taking the 2024/25 title.
"Hannah, Flau’jae, and Kiki are more than great players — they’re great characters," said Rovegno. "Season two captures the drive and resilience that make them special."
How to watch Full Court Press on ESPN
The first two episodes of Full Court Press: Season 2 will premiere on ESPN on May 2nd, with the final two episodes airing on ESPN2 on May 11th.
The 2024/25 NCAA basketball tournament bracket is officially locked in, as Selection Sunday saw March Madness favorites, underdogs, and a few surprises claim their tickets to the Big Dance.
After winning the Big Ten tournament one week prior, UCLA not only earned the NCAA competition's overall top spot, but the Bruins claimed their first-ever No. 1 seed in program history.
Sitting atop the three other quadrants are SEC tournament title-winners and NCAA defending champions South Carolina as well as conference runners-up Texas and USC, giving both the SEC and Big Ten two of the tournament's top contenders.
Chasing the four top teams as No. 2 seeds are Big 12 tournament champs TCU, ACC tournament winners Duke, ACC runners-up NC State, and Big East champions UConn, whose late-season momentum wasn't quite enough to life the Huskies above a second-spot bid.
In a season that saw a record-tying four teams reach No. 1 in the AP Poll, three (UCLA, South Carolina, and Texas) claimed NCAA No. 1 seeds, with once-No. 1 ranked Notre Dame falling out of top-seed contention after losing three of their last five games.
The Irish will now tip off their March Madness campaign as a No. 3 seed alongside 2022/23 NCAA champs LSU, North Carolina, and Oklahoma.
Snagging the tournament's last hosting spots are the No. 4 seeds, meaning Ohio State, Kentucky, Baylor, and Maryland will all have home-court advantage through the competition’s first two rounds.
Coaches question NCAA committee's seeding decisions
While some teams were thrilled with their placements, a tinge of disappointment overshadowed other top contenders’ watch parties.
"I never thought I'd be a No. 1 seed and feel disrespected," said USC head coach Lindsay Gottlieb after learning the NCAA committee awarded the Trojans the last top seed, ranking them fourth overall.
"It's not an arrogance of any kind, I think that there's a lot of really good teams...but I would love to ask [this committee] some questions."
Head coach Dawn Staley had a similar reaction to South Carolina's positioning, saying "I'm a little bit surprised."
"I'd like to get some feedback on how they came to that conclusion," said Staley. "We put together, manufactured, a schedule that — if done right — should produce the overall No. 1 seed."
The NCAA committee broke down their determination of the Gamecocks on ESPN, explaining that South Carolina’s head-to-head November loss to UCLA plus last month's 29-point nonconference defeat at the hands of UConn played major roles in the decision.
Despite the disappointment, Gottlieb says her team is ready to take care of business.
"You've gotta play the first game in front of you and earn your way from there, and that's what we'll do."
Big Ten makes NCAA March Madness bracket history
With 12 teams booking spots in the Big Dance, the Big Ten not only earned the season’s most NCAA tournament bids, it also smashed the Division I record for the most programs in a single conference to make a March Madness bracket.
With a conference-record 10 teams, the SEC closely followed the Big Ten, while eight ACC squads and seven Big 12 programs round out the Power Four's 37 total berths.
Also experiencing a record-setting Selection Sunday was the Ivy League, which saw three teams sneak into the competition for the first time in the eight-program conference's history.
After upsetting their way through last weekend's conference competition, Ivy League tournament champions Harvard secured a No. 10 seed on Sunday, while both Columbia and Princeton have a shot at snagging a No. 11 seed as contenders in the NCAA's First Four games.
Dancing for the first time are six teams, with Arkansas State, Fairleigh Dickinson, George Mason, Grand Canyon, UC San Diego, and William & Mary all set to make their NCAA tournament debuts later this week.
To be the best, teams must beat the best, and the talent concentrated at the top of the NCAA bracket — regardless of seeding — is guaranteed to make for some tough competition.
How to watch the First Four March Madness games
While the the official first round of the 2024/25 NCAA basketball tournament doesn't begin until Friday, the March Madness action will tip off with the First Four round on Wednesday, when eight teams will battle for the final four spots in the 64-team bracket.
Stepping into Wednesday's spotlight are Princeton and Iowa State, who will take the court at 7 PM ET before UC San Diego takes on Southern at 9 PM ET.
Then on Thursday, Washington will face Columbia at 7 PM ET, with William & Mary's match against High Point wrapping up the First Four round at 9 PM ET.
The Huskies' Thursday clash with the Lions will air live on ESPN2, with the other three First Four games earning live coverage on ESPNU.
Print complete NCAA Women's March Madness bracket
Fresh off announcing their 2024/25 Defensive Player of the Year (DPOY) semifinalists on Tuesday, the Naismith Awards dropped this year’s National Player of the Year (POY) semifinalist lineup on Thursday, with four NCAA basketball stars earning spots on both elite lists.
Eight of the 10 athletes in the running for POY hail from Top 10 teams, with all players coming from programs who finished the 2024/25 NCAA regular season with an AP Poll ranking.
With three semifinalists each, the ACC and SEC lead the field. The Big Ten boasts two POY semifinalists, while the Big 12 and Big East each claim one.
Only one team — No. 8 Notre Dame — saw multiple players named as POY semifinalists, with two Irish standouts making the cut.
Snagging nods on both DPOY and POY shortlists are No. 4 USC sophomore JuJu Watkins, No. 8 Notre Dame sophomore Hannah Hidalgo, No. 10 LSU senior Aneesah Morrow, and No. 1 UCLA junior Lauren Betts — the only center to earn a POY semifinalist spot.
Five guards join the four defensive standouts, including No. 3 UConn senior Paige Bueckers, No. 6 TCU grad student Hailey Van Lith, No. 8 Notre Dame grad student Olivia Miles, No. 13 Kentucky grad student Georgia Amoore, and No. 23 Florida State junior Ta’Niya Latson.
Rounding out the 2024/25 POY contenders is No. 5 Texas sophomore Madison Booker, the only forward named to the list.
Star turns have Naismith semifinalists topping the NCAA
On the Division I scoring sheet, Latson and Watkins top all other NCAA players with 24.9 and 24.6 points per game, respectively. Hidalgo's 24.2 average also puts her as the nation's No. 4 scorer.
Capping her season as the No. 3 dime-dropper is Amoore, who averages just under seven assists per game.
As the nation's top overall and best offensive rebounder, Morrow's 27 double-doubles on the season — five more than any other Division I player — helped secure her DPOY and POY semifinalist spots.
Meanwhile, Miles also owns an elite multi-stat NCAA position, finishing 2024/25 regular-season play as the only DI athlete to post three triple-doubles.
Five of the 10 semifinalists have already claimed some POY hardware for their 2024/25 performances, with Hidalgo, Van Lith, Bueckers, Watkins, and Booker all earning the honor for their respective conferences.
Notably, lone Big East representative Bueckers already owns a Naismith POY Award. The Husky booked the honor in 2021, and still stands as the only freshman winner in the award's now 42-year history.
Ultimately, just four of the 10 Naismith POY semifinalists will move on to March 25th’s final round, with the 2024/25 winner to be crowned on April 2nd — two days before the NCAA tournament's Final Four tips off.
As the 2024/25 NCAA basketball Selection Sunday looms, the Ivy League is tipping off its two-day conference tournament on Friday, with an automatic ticket to March Madness on the line in Saturday's championship game.
Compared to behemoths like the 18-team ACC and Big Ten, the small eight-school conference sent two squads to 2024 NCAA tournament, where Columbia fell in the First Four before West Virginia defeated Princeton in the first round.
This year, Ivy League No. 1-seed Columbia took the conference's outright regular-season title with a 13-1 league record, while the No. 2-seed Princeton Tigers and No. 3-seed Harvard Crimson also posted winning runs, following the Lions with respective 12-2 and 11-3 Ivy resumes.
Only half of the league's eight teams make the conference showdown, and the Penn Quakers eked out the No. 4-seed spot on a tiebreaker, clinching their sixth Ivy League tournament berth after finishing the season locked up with the Brown Bears.
Columbia looks to stay atop Ivy League entering March Madness
Princeton has dominated the Ivy in recent years, earning 11 March Madness trips in the NCAA tournament's last 14 iterations and making two national second-round appearances behind now-UConn starter Kaitlyn Chen.
However, Columbia is the conference favorite this year, with the Lions taking aim at their second-ever NCAA tournament appearance.
Columbia's first March Madness trip came just last year, buoyed by the team's all-time leading scorer and the program's first-ever WNBA draftee, Connecticut Sun guard Abbey Hsu.
While the Lions are expected to take this weekend's title, booking a likely NCAA tournament No. 11 seed alongside the Ivy League's automatic bid, ESPN’s Bracketology currently has the conference fielding three teams in the national bracket — both Princeton and Harvard are predicted to snag one of the final four at-large spots on Sunday.
All in all, breaking into the outer margins of the NCAA tournament bracket is no small feat, but March Madness rests on the premise that even the smallest conferences can change the game with a single upset.
How to watch the 2025 Ivy League conference tournament
No. 1-seed Columbia will tips off Friday's semifinals against No. 4 Penn at 4:30 PM ET, before No. 2 Princeton and No. 3 Harvard battle at 7:30 PM ET.
The winners will face-off for the conference title and the Ivy League's automatic March Madness bid on Saturday at 5:30 PM ET.
Both Friday semifinals will air live on ESPN+, with ESPNU broadcasting Saturday's championship game.
The Naismith Awards unveiled their 2024/25 National Defensive Player of the Year (DPOY) semifinalists on Tuesday, with the 10-player lineup highlighting some of NCAA basketball’s biggest stars.
Each athlete represents a different team, all of whom finished the regular season in the Top 25 AP Poll. Six hail from the nation's Top 10 teams.
No. 1 UCLA junior Lauren Betts and fellow center Sedona Prince out of No. 6 TCU lead the list's frontcourt players, which also includes a pair of senior forwards in No. 15 Ohio State's Taylor Thierry and No. 23 Florida State's Makayla Timpson.
Holding down the backcourt are six guards, highlighted by a trio of sophomore stars in No. 4 USC's JuJu Watkins, No. 8 Notre Dame's Hannah Hidalgo, and No. 20 Tennessee's Talaysia Cooper. Senior veteran experience rounds out the group in No. 5 Texas's Rori Harmon, No. 10 LSU's Aneesah Morrow, and No. 16 West Virginia's JJ Quinerly.
With three semifinalists each, the SEC and Big Ten lead the field, while the ACC and Big 12 each claim two of the list's standouts.
Naismith semifinalists lead the nation in defensive stats
On the Division I stat sheet, Hidalgo tops all other Power Four players in steals per game with 3.7, while Morrow leads the country in rebounds with an average of 13.6 per game.
Morrow's rate is unquestionably impressive, eclipsing the next Power Four athlete on the list, Timpson, by a full three rebounds per game.
Speaking of Timpson, she joins Betts and Prince in Division I's Top 5 players for blocks per game.
Three semifinalists have already claimed some DPOY hardware for their 2024/25 performances, with Hidalgo, Quinerly, and Betts earning the honor for the ACC, Big 12, and Big Ten, respectively.
Many of the season’s best defenders are also in the mix for National Player of the Year (POY), with Betts, Hidalgo, and Watkins leading the charge for the season's top individual award.
The most noteworthy POY candidate missing from Tuesday’s DPOY group is No. 3 UConn senior guard Paige Bueckers, who averages 4.5 rebounds and 0.7 steals per game.
Of the 10 semifinalists, only four will make the award's final cut on March 18th. The 2024/25 Naismith DPOY will be crowned on April 2nd, just days before the NCAA tournament's Final Four tips off.
While NCAA basketball's Power Four conference tournaments wrapped up on Sunday, teams from mid-major Division I leagues are still battling for invites to the Big Dance, where they'll aim to upset top March Madness contenders.
Already harnessing upset momentum is former Pac-12 squad Oregon State, who won the West Coast Conference (WCC) tournament as the No. 4 seed on Tuesday.
After conference realignment saw most of the starters from last season's Elite Eight team transfer to Power Four programs, Oregon State finished the 2024/25 regular-season at 16-15 (12-8 in WCC play).
This week, however, the Beavers found another gear, tearing through their tournament and upsetting the two WCC regular-season co-champions along the way.
Oregon State paves a path to NCAA tournament underdog
First, Oregon State narrowly defeated top-seeded Gonzaga 63-61 in Monday's semifinals, before beating back-to-back defending champion No. 2-seed Portland 59-46 in Tuesday's tournament finale — only the fourth loss suffered by the Pilots all season.
Oregon State's unlikely March Madness bid is the program's 13th overall, and the ninth in the NCAA tournament's last 11 editions.
"I'm just so happy and so proud of this team," said Oregon State head coach Scott Rueck. "For this group to cover the ground that they did this year, from day one until now, is absolutely remarkable. It's one of the most special things I've been a part of."
The Beavers’ surge, however, holds consequences for both Portland and Gonzaga, whose slim chances of making Sunday's bracket now rest with the NCAA selection committee.
While Portland is a more recent contender on the national stage, Gonzaga hasn't missed an NCAA tournament since 2016, with the Bulldogs appearing in all but two brackets since their 2007 March Madness debut.
NCAA underdogs looks to spur chaos in March Madness
Should they make the cut, at-large underdogs Portland and Gonzaga would join Oregon State and other smaller conference champions in trying to bust brackets by upsetting top contenders in the first few rounds of the NCAA's competition.
Other mid-major standouts are already considered likely members of the 68-team national pool, with current projections listing Fairfield University (Metro Atlantic Athletic Conference) and new No. 24-ranked South Dakota State (Summit League) claiming seeds as high as No. 9.
Projections also show that the Ivy League is on the precipice of sending a full trio of upset-hungry teams to the NCAA tournament.
While regular-season champion Columbia is expected to claim a national No. 11 seed after Saturday's conference tournament final, strong seasons from both Princeton and Harvard have the pair currently snagging one of the final four at-large bracket spots.
Atlantic 10 tournament victors George Mason could also pose a threat to Power Four contenders, with the Patriots clinching their first-ever NCAA tournament berth on Sunday despite ceding the regular-season conference title to Richmond.
Though it’s not always wise to bet against heavyweights in the NCAA tournament's opening rounds, emerging college basketball underdogs are embracing the spotlight — and welcoming the opportunity to shake things up after Selection Sunday.
ESPN’s women's college basketball coverage has exploded across the broadcast giant's platforms, with regular-season viewership 3% up from last year’s record-breaking run and 41% up from 2022/23.
ESPN reports that 2024/25’s overall ratings were their highest since the 2008/09 season, with 2.9 billion minutes of live women's college basketball games consumed.
While this year’s regular-season peaks outdrew last year’s top matchups, ESPN also saw significant growth in steady viewership.
Across the 87 games the broadcaster aired, each game averaged 280,000 viewers, with a record-breaking 15 games drawing over 500,000 viewers.
Due to network partnership deals, ESPN is still missing the rights to Big Ten coverage, while the SEC continues to pull in the heaviest numbers.
Flagship channels see top women's college basketball viewership
The company's flagship networks also saw significant individual ratings growth in their NCAA women's basketball coverage. Games on ESPN drew an average of 511,000 fans, for an increase of 13% over last season's coverage on the network.
Even more, the three games the broadcaster upgraded to ABC gave the channel an average of 1.3 million viewers, for an overall increase of 120% over 2023/24 games.
ABC also the regular season's two biggest audiences.
Just one week after ESPN broke the 1 million viewer mark with then-No. 4 Texas' upset win over No. 2 South Carolina, ABC's February 16th UConn vs. South Carolina plus Texas vs. LSU shattered double-header that stat.
Then-No. 5 UConn’s 87-58 blowout of the reigning national champion Gamecocks attracted the season’s biggest audience, garnering an average of 1.8 million viewers with a peak of 2.2 million.
Texas’s 65-58 victory over the then-No. 7 Tigers snagged the 2024/25 season's second-biggest audience, peaking at 2.3 million viewers while drawing an average of 1.7 million fans.
Besides leading this season's ratings, those two blockbuster matchups registered as the third and fourth highest regular-season women's college basketball viewership in ESPN's history.
While NCAA basketball conference champions celebrate their trophies and automatic entries into March Madness, top contenders on the losing side are facing more questions than answers — with limited time to regroup before Selection Sunday.
After No. 6 Notre Dame and No. 7 NC State both fell to tournament champion — and emerging dark horse — No. 11 Duke this weekend, projections shifted such that the ACC is not likely to field a No. 1 seed in the national bracket.
No. 9 LSU similarly struggled, losing 56-49 in the tournament semifinal to eventual SEC runner-up No. 1 Texas.
That said, the Tigers' woes, however, could be short-lived. LSU endured the entire conference tournament without leading scorer Flau'jae Johnson due to a shin injury, and then saw standout senior Aneesah Morrow — the team's second most prolific scorer — exit their SEC semifinal loss with a re-aggravated foot sprain.
Both are expected to be back in action when the NCAA tournament tips off.
Win-or-go-home NCAA tournament looms large
Other teams are confronting harder-to-identify issues.
"I feel like we played below our standard. So that's frustrating. We’ve got to get better, and that’s on me," Notre Dame head coach Niele Ivey said after Saturday’s ACC semifinal defeat. "I need to make this team get better, and that’s something that, when we’re back on the court, we will be better for this loss."
Even squads that fell in conference tournament finals departed the arena knowing that next time, there will be no second chance.
"I certainly think we have established ourselves as one of the top two teams in the cup when it comes to seeding," said Texas head coach Vic Schaefer after Sunday’s championship loss to No. 5 South Carolina. "We’ll learn from that [loss].… We’ve earned our way, and we’ll trust the committee to make that [seeding] decision. Whatever they make, we’ll roll with it."
Not every talent-laden team will make it to April's Final Four, but with adjustments, a conference tournament stumble could become a mere footnote in a longer postseason journey.
How to watch the NCAA tournament Selection Sunday Show
The road to Tampa officially kicks off when the NCAA basketball committee reveals the 68-team Division I tournament bracket on Selection Sunday, March 16th.
The Selection Show will air live at 8 PM ET on ESPN.
The Power Four wrapped up their 2024/25 NCAA basketball seasons on Sunday, with newly minted conference tournament champions punching their tickets to the March Madness tournament.
While the Big 12's weekend was all chalk as No. 8 TCU added their first tournament title since 2005 to their 2024/25 regular-season conference trophy on Sunday, the ACC capped their contest with chaos.
No. 11 Duke put the conference — and the NCAA selection committee — on notice, upsetting both No. 6 Notre Dame and No. 7 NC State en route to their first ACC tournament championship in 12 years.
In the SEC, No. 5 South Carolina had the last word against No. 1 Texas. After splitting their two 2024/25 meetings and sharing the regular-season title, the defending national champion Gamecocks turned the SEC tournament final into a defensive masterclass, defeating the Longhorns 64-45 to claim the conference trophy.
Meanwhile, Sunday's Big Ten finale saw No. 4 UCLA enact revenge on their crosstown rivals, No. 2 USC. After dropping both their matchups and ceding the conference's regular-season title to the Trojans, the Bruins held USC to just 34.3% from the field and 28.6% from beyond the arc to snag the tournament crown with a 72-67 win.
Conference winners eye NCAA tournament seeding
With their Sunday wins and their automatic entries into the upcoming NCAA basketball tournament, conference champions are now eyeing their shots at top national seedings.
While TCU and Duke each made strong cases for increasing their seeds, UCLA and South Carolina fully cemented themselves as frontrunners to top the 2024/25 bracket.
"When you win this [SEC] tournament and play the schedule that we play, I do think we’re the No. 1 overall seed," remarked South Carolina head coach Dawn Staley. "There isn’t anybody in the country that has played the schedule that we have played, that had share of the regular-season title, won this tournament and beat the No. 1 team in the country."
The stats back up Staley's claims. South Carolina played more Top 25 opponents this season than any other currently ranked squad, winning 12 of those games — seven against Top 10 teams. The only three losses they logged all season came against No. 1 Texas, No. 3 UConn, and No. 4 UCLA, with the Gamecocks handing the Longhorns two defeats in return.
UCLA head coach Cori Close took a more diplomatic approach when asked about top seeding after winning the Big Ten title.
"I think it would mean a lot for us [and USC] both to be No. 1 seeds," Close told ESPN. "And I hope we do get the chance to do it [in the Final Four] in Tampa a fourth time."
The final decisions rest with the selection committee, who will reveal their 2024/25 NCAA tournament bracket this Sunday.
How to watch Monday's Big East tournament final
Though the Power Four have handed out their hardware, other DI conference tournaments will be in action all week, with the Big East championship tipping off Monday night.
No. 3 UConn is hunting their fifth straight Big East tournament trophy, but they'll have to beat No. 23 Creighton to hoist it.
The No. 1-seed Huskies and No. 2-seed Bluejays will tip off at 7 PM ET, with live coverag on FS1.