On the heels of last season’s successful "Takeover Weekends" in Detroit and Pittsburgh, the PWHL announced Monday that the league will embark on a nine-city Takeover Tour spanning nine new markets across the US and Canada this winter.
Accordingly, the tour will shift nine 2024/25 regular-season games to neutral locations, with stars hitting the ice primarily in NHL arenas.
All six teams — the Boston Fleet, Minnesota Frost, Montréal Victoire, New York Sirens, Ottawa Charge, and Toronto Sceptres — will play a minimum of two tour matches. Ottawa and Montréal lead all teams with four off-site games on the docket.
According to PWHL SVP of business operations Amy Scheer, "When exploring potential locations for a PWHL game, the enthusiasm from cities eager to engage with our League was incredibly encouraging."
Ultimately, after kicking off in Seattle on January 5th, the second-year league's tour will visit Vancouver, Denver, Québec City, Buffalo, Raleigh, and Detroit before wrapping up in St. Louis on March 29th. One final city, set to host Toronto and Ottawa on February 16th, will be announced in the coming weeks.
Audience growth and league expansion fuel PWHL tour
With two teams set to join the PWHL before the puck drops on the 2025/26 season, the Takeover Tour allows the league to test potential expansion markets while simultaneously growing fan interest across North America.
"Bringing PWHL games to fans across both countries is a natural next step as we continue building our audience," noted Scheer in the league's statement.
"The PWHL Takeover Tour lets us showcase our game and exceptional athletes across a wider North American footprint — an exciting moment for our players and an important move for our business as we consider expansion."
WE’RE TAKING OVER! 🗣️
— PWHL (@thepwhlofficial) November 18, 2024
PWHL Takeover Tour will feature games across North America, with stops as far west as Seattle and as far east as Québec City.
📰 https://t.co/Iu8AdqUf0T pic.twitter.com/usQJpZi0Lp
How to attend the PWHL's 2025 Takeover Tour
Tickets for January 19th's bout between the Ottawa Charge and Montréal Victoire in Québec City are available online now. Pre-sales for all other Tour stops begin on Thursday.
Additionally, all 2024/25 tickets will be available on Friday at 10 AM in each game's local market.
The PWHL unveiled all-new uniforms for its six founding teams on Thursday, after a long process that saw players competing under generic names and logos for the duration of the league's inaugural season.
Bauer — the PWHL's exclusive game and replica home jersey provider — is the sportswear company behind the uniforms. The league also worked closely with creative agency Flower Shop to refine each team's jersey design and branding.
Bauer Hockey takes the lead in PWHL jersey production
"We're proud to be the official game and replica jersey partner for the PWHL, as a next step in our long-standing commitment to girls and women’s hockey," said Mary-Kay Messier, Bauer Hockey's VP of global marketing, in Thursday's PWHL press release. "We are honored to celebrate the players, outfitting them with authentic on-ice jerseys. We are equally excited to celebrate the fans, providing premium-crafted replica jerseys so they can show their passion and support for their favorite PWHL team."
Each team's jersey incorporates elements unique to the club's regional and brand identity. Accordingly, the Minnesota Frost's uniform "embraces the chill" with a deep purple and white motif, "capturing the sharpness of the frozen landscape." Meanwhile, the Boston Fleet's jersey draws on alternating colored stripes, resulting in a "wave-like pattern that evokes a strong connection to the sea."
"Working alongside the team at Bauer, we put thought behind every color, every stitch, every fabric choice — every element— to ensure these uniforms are of the highest quality," added Jayna Hefford, PWHL SVP of hockey operations. "From the design process to final production, we aimed to create uniforms that not only reflect the spirit of each team but also deliver top-tier performance and comfort for our athletes."
PWHL brings home replica jerseys to fans
"Players and fans alike have been waiting for this moment and we couldn't be happier with the six unique looks each team will don moving forward," said PWHL SVP of business operations Amy Scheer. "These jerseys mark the latest evolution in our league's history, and we can't wait to see them showcased both on the ice and in the stands."
Fans can now purchase home replica jerseys online at the Official PWHL Shop, with key retailers following on November 14th. Replica jerseys will also be available at all home games when the season kicks off on November 30th.