Despite a slight dip in attendance, the NWSL has continued to see steady gains from its TV audience this year, posting a league-wide 22% viewership growth during the 2025 regular season.
Prior to last Saturday's title game, the NWSL reported that postseason viewership had risen 5% from the 2024 Playoffs, when the Orlando Pride completed a league-double Shield and championship win.
Even more, ABC and ESPN platforms saw their largest percentage hike for NWSL regular-season matches in history, with the audience growing an impressive 61% year-over-year — though CBS still touts the league's highest viewership average at 479,000 fans tuning in per 2025 match.
Three of ABC/ESPN's top matchups featured the Washington Spirit, with the Portland Thorns also making two appearances in the Top-5 most-watched games of the 2025 season on the platform.
Additionally, CBS's 2025 semifinal between Washington and Portland drew 548,000 viewers while the other NWSL semifinal between Orlando and reigning champs Gotham FC averaged 328,000 viewers on ABC.
Broadcast partner ION, which carries the most linear games each NWSL season, also claimed a 5% increase in overall viewership from 2024.
Ultimately, the NWSL remains competitive with other North American soccer leagues in finding an audience on TV, with the league now aiming to retain its star power in order to encourage even more growth.
The broadcast reach of Athletes Unlimited got even stronger this week, as the pro women's sports organization scored a blockbuster media rights extension with ESPN on Wednesday, ensuring three more years of basketball, volleyball, and softball coverage.
"The growth we've seen across Athletes Unlimited's leagues speaks to the power and appeal of women's sports," said ESPN EVP of programming and acquisitions Rosalyn Durant. "We're excited to deepen our partnership and bring even more of these moments and athletes to fans everywhere."
As part of the extended partnership, ESPN will exclusively air 50 Athletes Unlimited Softball League (AUSL) games annually, including 47 regular-season matchups and the AUSL Championship Series, with the company's titan channel ABC also committed to airing the first-ever pro softball game on network television.
The broadcast giant already has a vested interest in softball's future, with the most recent Women's College World Series Finals delivering a record-high 2.2 million viewers across ESPN networks last June.
AU's basketball and volleyball footprints are also growing, with all 24 games from each competition's season now set to air live each year.
"This renewed and expanded partnership affirms the strength of our properties and reflects the growing enthusiasm for women's professional sports," said AU chief broadcast officer Cheri Kempf.
The 2025 WNBA Finals tipped off with a bang last week, with Friday's Game 1 averaging 1.9 million viewers on ESPN to become the most-watched championship opener since 1997.
The Friday matchup between the No. 2 seed Las Vegas Aces and the No. 4 Phoenix Mercury peaked at 2.5 million viewers, a 62% increase over the 2024 Finals opener between the Minnesota Lynx and eventual champion New York Liberty.
That Game 1 viewership ranked second only to the inaugural WNBA season championship 28 years ago — a single-elimination title game in which 2.8 million fans watched the Houston Comets take down the New York Liberty on NBC.
Game 2 continued the record breaking, with Sunday's broadcast averaging 1.2 million viewers on ABC.
With an average of 1.5 million fans tuning in, the first two 2025 WNBA Finals games boast the best viewership numbers in 25 years, nearly matching the 1.54 million average claimed by the opening two clashes between the New York Liberty and Houston Comets on NBC and Lifetime in 2000.
The record-breaking ratings underscore significant viewership growth across the WNBA postseason, with Game 1 Finals ratings increasing by nearly 700% since 2019 while this year's average postseason viewership is already up 16% over 2024.