Unrivaled 3×3 is gearing up, signing a multi-year deal with Adidas to make the sportswear giant its exclusive apparel partner starting next season.
Adidas will provide player uniforms, supply gear for youth offshoots, and roll out retail lines alongside the offseason upstart’s January 2027 return.
The news arrives as Unrivaled prepares for a highly anticipated third campaign, after last season saw the expanded league shatter attendance records while reaching a $650 million valuation.
“Adidas has a long history of investing in the athletes and moments that define this game,” said retired WNBA great and President of Adidas Women’s Basketball Candace Parker.
“Adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women’s basketball at every level.”
The NWSL is ending Black History Month on a high note, teaming up with the Black Women's Player Collective (BWPC) along with sports lifestyle brand Round21 and streetwear company Cross Colours on an exclusive BHM capsule collection.
The five-piece collection features a scarf, T-shirts, a lightweight coach's jacket, and a heavyweight hoodie.
According to the collection's launch statement, the capsule "honors the leadership, creativity, and cultural imprint Black women are making," while certifying their impact "not as history — but as the future of women's soccer."
Additionally, a portion of sales will directly benefit the BWPC "to support ongoing programming and investing in the future of the game."
"Sports culture doesn't stop when the game ends," said Round21 founder Jasmine Maietta. "This capsule exists to deepen connection — between players and fans, history and future, sport and self-expression."
"Our organization was created to build pathways and demonstrate the value a connected ecosystem brings to the culture of soccer," added BWPC executive director and retired Gotham FC and Utah Royals defender Imani Dorsey. "This capsule is a powerful way to showcase the progress each organization has made in growing the game at every level."
How to buy from the BWPC x NWSL Black History Month collection
All items from the 2026 Black History Month BWPC x NWSL capsule are now available for purchase at the NWSL Shop.
The NWSL is adding fan fashion to matchday this season, teaming up with Washington, DC-based design label Dead Dirt to launch an exclusive preseason collection of jerseys this week.
Dead Dirt dropped the colorful knit merch for all 16 NWSL franchises, with initial jersey inventories for multiple clubs — including incoming 2026 expansion teams Boston Legacy FC and Denver Summit FC — selling out within hours of the Thursday night release.
Showcasing a collared, V-necked, rugby shirt aesthetic, each kit includes nods to the club's color and crest throughout the design.
Named the Spirit's first-ever creative director in March 2024, Dead Dirt founder Domo Wells dropped multiple collections with the Washington club over the last two seasons — from 2024's "New Growth" collection to 2025's "Cherry Blossom" and "Fast Track" capsules — before the NWSL tapped Wells to expand her design footprint league-wide.
"You have to truly understand the team's culture and region. That's why my first full season with the Washington Spirit mattered," Wells told The Cut last month. "That's when the conversation shifted from one team to the entire league."
Additionally, this week's launch is the first of many future NWSL collaborations, with Wells detailing a "layered" plan for cohesive league-wide drops "with the option for teams to go deeper if they want more."
As for what NWSL fans can expect from upcoming Dead Dirt collections, Wells sees her role as "reframing merch as storytelling."
"My goal [is] always to design pieces that live outside the stadium," she explained. "If it doesn't live in [a fan's] closet after game day, it's not worth the spend."
How to buy NWSL x Dead Dirt knit jerseys
The entire NWSL x Dead Dirt jersey collection is available online now at the NWSL Shop and the Dead Dirt store.
Nike is sending Team USA to Italy in style, with the sportswear giant's ACG (All Conditions Gear) brand releasing the designs for a special 2026 Winter Olympics collection this week.
Branded with Nike ACG badges alongside Team USA patches, this year's collection builds off a traditional red, white, and navy color scheme to outfit the country's Olympic and Paralympic athletes, as well as fans, ahead of the 2026 Games' February 6th opening ceremony in Milan.
The designs include a long-sleeved T-shirt displaying an animated, winter sports-bound bald eagle and a zipped fleece sherpa and Therma-Fit skirt, both emblazoned with a bald eagle soaring over mountains.
Additionally, the collection boasts multiple T-shirts, long-sleeved sweat-wicking shirts, Polartec® jackets, and accessories including a baseball cap and winter beanie.
Nike is just one of many major brands outfitting Team USA for this year's competition, with the athletic corporation joining J.Crew in inviting fans to gear up for the Games after the fashion retailer dropped its own Winter Olympics capsule collection earlier this month.
How to purchase items from the Nike ACG x Team USA collection
The Nike ACG x Team USA line will hit shelves on Friday, January 23rd, with fans able to snag pieces prior to the 2026 Winter Olympics.
The collection will be available for purchase via nike.com.
J.Crew is hitting the slopes with Team USA for the 2026 Winter Olympics, dropping a limited-edition retail collection in collaboration with US Ski & Snowboard this week.
The apparel giant tapped six members of Team USA to model the capsule, including 2018 and 2022 Olympic snowboarder Hailey Langland, 2018 Olympic mogul skier Tess Johnson, and freestyle skier Rell Harwood, who is aiming to make her Olympic debut this year.
The move comes after the brand announced a three-year deal with the winter sports' national governing body, with J.Crew signing on as an official partner of US Ski & Snowboard.
"We're proud to elevate the sport and its athletes at a moment when excitement around snow sports is higher than ever," said J.Crew Group CEO Libby Wadle.
Using themes, patterns, and patches from both the governing org's and J.Crew's historic archives, the inaugural 26-piece collection features knitwear, winter accessories, loungewear, and — in conjunction with US Ski & Snowboard partner Kappa — technical ski jackets.
With items for all ages, the capsule collection will not factor into Team USA's official Olympic uniform, but will provide retro "après-ski-style" flair for both athletes and fans.
How to purchase the Team USA x J.Crew Winter Olympics collection
The full US Ski & Snowboard collection from J.Crew will hit the retailer's online store on Thursday, though fans can sign up for the official drop notification today.
Playa Society is honoring the 25th anniversary of the classic sports film "Love & Basketball" this week, with the popular women's basketball outfitter dropping a capsule collection entitled "First Quarter: Ball Better Than You" — an homage to one of the film's iconic quotes.
"This is a love story, about our love for 'Love & Basketball,'" notes Playa Society about the collection. "Our love for [lead character] Monica, who served as the first representation of an unapologetic female athlete in film. Our love for [writer and director] Gina Prince-Bythewood for her persistence in delivering culture and truth. And our love for the energy of it all that inspired Playa Society to fill in the gaps for women in sports."
"I am so humbled by the enduring impact of the film on both ballers and non-athletes, who are inspired by characters who believe in themselves enough to fight for an impossible dream," Prince-Bythewood said of the project.
With New York Liberty teammates and girlfriends Natasha Cloud and Izzy Harrison serving as models, the "First Quarter" collection includes T-shirts, hoodies, and more.
This week's drop is just the first in the works between Prince-Bythewood and Playa Society founder Esther Wallace, with the LA Sentinel describing their collaboration as "blending nostalgia, culture, and women's sports in a way that honors the film while pushing the narrative forward."
How to purchase from Playa Society's "Love & Basketball" collection
All items from the "First Quarter" collection are now available in limited quantities at PlayaSociety.com.