UEFA Women's Euro 2025 made a splash across the pond, drawing an average of 458,000 US viewers per match across FOX platforms to mark a 97% viewership increase over the 2022 edition — making this year's tournament the most-watched English-language Women's Euro on record.
Building off the 2025 competition's previously reported record-breaking numbers, Sunday's grand finale between defending champs England and 2023 World Cup winners Spain averaged 1.35 million US viewers — a 53% increase in viewership over the last Women's Euro championship match.
Even more, the broadcast ultimately peaked at 1.92 million fans tuning in, making it the most-watched English-language Women's Euro Final on record.
The historic viewership is a major win for broadcaster FOX, who secured the women's tournament's first-ever US media deal back in May.
Initially committing to live coverage of 20 of the tournament's matches, record returns motivated the broadcast giant to quickly pivot and air all 31 matches live as part of its FOX Sports Summer of Soccer campaign.
"More and more people are tuning in to watch soccer in the US," FOX Sports commentator and UWSNT vet Carli Lloyd told The Athletic. "There's just been an incredible amount of soccer on display, which has been fantastic for the sport."
With one last match remaining, the 2025 UEFA Women's Euro has already become the most-attended edition in tournament history, bursting through the 600,000-fan attendance mark during the first match of this week's semifinal round.
That Tuesday mark officially surpassed the previous tournament record attendance of 574,875 fans, set during the 2022 edition in England.
Exceeding event organizers' predictions, Switzerland's iteration is currently on track to become the first Women's Euro to see average crowds of over 20,000 fans per match — a mark made even more impressive by the fact that half of the eight 2025 venues have capacities well under 17,000 seats.
Along with the competition's record-smashing attendance, global TV viewership of the 2025 Euro has also boomed, with live coverage reaching new highs both in Europe and abroad.
A peak of 10.2 million UK viewers tuned in to see the defending champion Lionesses defeat Italy in their semifinal on Tuesday, delivering broadcaster ITV their largest audience of 2025 so far.
US broadcaster Fox Sports is also seeing historic numbers from the company's history-making media deal, with US viewership continuing to climb.
With an average of 925,000 US viewers tuning in to see Germany advance past France in last week's quarterfinal, Fox is already gearing up for an even better turnout for Sunday's grand finale.
How to watch the 2025 Euro final
World No. 2 Spain will take on No. 5 England in the 2025 Euro final at 12 PM ET on Sunday, airing live on Fox.
With one-third of the group stage left to play, the 2025 Euro has already shattered tournament records in both attendance and viewership.
The crowds in Switzerland broke the women's European Championship group-stage attendance record with a combined 287,438 fans packing stadiums through the first two matchdays — with four more days and eight games left before the knockouts.
Plus, this year's Euro has smashed the record attendance for a match not featuring the host nation — and done it twice.
First, No. 2 Spain's 5-0 opening win over No 22 Portugal set a new mark with a crowd of 29,520 in Bern on July 3rd, before No. 3 Germany's 2-1 defeat of No. 12 Denmark blasted that record when 34,165 fans packed Basel's St. Jakob-Park on Tuesday.
Attendance has already surpassed the final combined total of every previous edition except the 2022 tournament, with this year on track to fell host England's mark, as well.
This year's crowds are even more impressive considering Switzerland's venues are significantly smaller than many used in England's edition, with London's 90,000-seat Wembley Stadium — the site of the 2022 final — dwarfing the 34,250 capacity of the largest Swiss venue.
Even outside of Europe, the continental championship is making history.
Boosted by the first-ever non-cable Euro media deal in the US, the tournament earned its best-ever group-stage, English-language viewership in the States this week, with Fox platforms reporting that the the first 10 2025 matches saw a 123% increase over the 2022 edition.
Even more, No. 10 France's 2-1 opening win over defending champions No. 5 England garnered 690,000 viewers on Saturday, blasting the previous average first-round viewership by an astounding 329% to become the most-watched English-language group-stage Euro match in US broadcast history.
With historic attendance and viewership, the sky's the limit for the 2025 Euro.
UEFA's 2025 Euro tournament is already knocking on the door of history, as the European Championship is on track to shatter the competition's overall attendance record — despite not kicking off until next week.
This year's Switzerland-hosted edition has sold more than 570,000 of the 673,000 tickets available as of Thursday.
Given that tally, England's 2022 Euro record of 574,875 is likely to fall in the coming days.
In addition to the tickets already on sale, stadiums will release another 32,000 to accommodate the knockout stages in the coming weeks.
While Switzerland is poised to claim the Euro's total attendance title by the competition's July 27th finale, England's single-game record crowd of 87,192 — set at the 2022 championship match — will be safe, as no Swiss venue matches the capacity of London's iconic Wembley Stadium.
The 2025 Euro final will be a much more elite affair, as only 34,250 seats are available at Basel's St. Jakob-Park — the largest of the tournament's eight venues.
That said, this summer's European Championship will have more eyes on it than ever before, and not just from the stands.
The 2022 edition shattered viewership records worldwide, but the 2025 Euro has a chance to level up even more, as the tournament has seen its global broadcast footprint expand — particularly in the US.
UEFA inked a media deal with Fox Sports in late May, ensuring that audiences Stateside will have live access to at least 20 of the Euro's 31 matches next month.
While the overall tournament chases new attendance and viewership records, the 16 teams bound for Switzerland will be battling toward the 2025 Euro trophy when the competition kicks off next Wednesday.
With the 16-team UEFA Euro 2025 set to kick off in Switzerland in less than five weeks, UEFA is seizing the opportunity to expand its global footprint following a breakout 2022 tournament.
The continental governing body is starting stateside, with Fox Sports announcing Wednesday that its platforms will air 20 matches from the upcoming 31-game European Championship live — marking the women's side's largest US media deal on record.
With no major events scheduled for the USWNT, international women's soccer will take center stage this summer, as the Euro, Copa América, and Africa Cup of Nations all return in July.
Fox Sports will also bring Copa América action to US viewers for the first time ever this summer, with broadcast details still to come.
England raises prize money for Lionesses
England is also upping its investment, with the FA agreeing to pay the Lionesses a record £1.7 million bonus package — nearly $2.3 million — should they successfully defend their 2022 title.
This year's total more than doubles the amount England players received for reaching the 2023 World Cup final.
While exact sums will vary, player payouts would average £73,000 each (over $98,000) — up some £18,000 ($24,000) from the Lionesses' 2022 earnings.
The move follows UEFA's earlier decision to double its own prize pool in 2025, raising the total purse to £34 million (almost $46 million), including an extra £4.3 million ($5.8 million) for the winner.
How to watch the 2025 Euros this summer
The 2025 European Championship kicks off on July 2nd when Iceland faces Finland at 12 PM ET before Switzerland takes on Norway at 3 PM ET, live on Fox.