Women’s sports television viewership continues to grow, with the EuroLeague and LPGA the latest examples of the boom.

The EuroLeague shattered previous highs for engagement in 2022-23, reaching 3.4 million engagements and 124 million impressions for the season. Video views also increased on their YouTube channel, nearly doubling from 25 million in 2021-22 to 48 million this year.

Among the causes for the EuroLeague’s rise is a “rapidly expanding interest from the USA,” according to FIBA. Not only was the U.S. ranked first in the EuroLeague’s audience demographics, surpassing Turkey and Spain, but their use of the league’s website increased by 133 percent in 2022-23.

“We are extremely proud to see the continued rise in popularity of EuroLeague Women. The increased digital growth shows that there is a dedicated and passionate audience that keeps building,” said FIBA Executive Director Europe, Kamil Novak.

“As always, we must continue to push forward in order to reach greater heights and help raise the profile of the women’s game in line with FIBA’s key strategic pillars.”

Meanwhile, the Chevron Championship this past weekend — the first LPGA major of the year — was the most-watched edition of the tournament since 2010. It was also NBC Sports’ most-watched Chevron Championship on record.

The final round on NBC averaged 941,000 viewers, peaking at 1.54 million as Lilia Vu defeated Angel Yin in a one-hole playoff. It was the top-rated sports program on NBC for the week, featured among the top programs for the week across all broadcast networks and was among the top 10 sports broadcasts on Sunday — despite competing against the NBA and NHL playoffs.

The viewership also marked a considerable jump from last year, when the tournament drew 349,000 average viewers on the Golf Channel.

The positive numbers are a reflection of the overall growth in women’s sports attendance and viewership, with the most recent NCAA Women’s Basketball Tournament shattering TV records in women’s college basketball.

Lilia Vu became a major winner Sunday at the Chevron Championship, capping off a wild weekend in The Woodlands, Texas.

The 25-year-old American birdied her last two holes, bringing her to a 4-under 68 for the day pushing her into a playoff for the title. Angel Yin also qualified for the playoff, but on the first playoff hole, Yin’s second shot came up short and left, splashing into the pond.

From there, Vu converted on the birdie putt to take the win.

“I knew on that last putt, all I had to do was just do my routine, read the putt how I usually do and just hit this putt because I’ve hit that putt a million times,” Vu said. “And I knew I could make it.”

Yin finished as runner-up in a major for the second time in her career after she tied for second at the 2019 U.S. Women’s Open. World No. 2 Nelly Korda finished in third at 9 under, rounding out the trio of American golfers in the top three.

Vu came into the tournament ranked No. 12 in the world. She earned her first-ever LPGA victory at the Honda LPGA Thailand in February. With her win in this weekend’s major, Vu takes home $765,000, the largest prize in the history of the event.

Angel Yin enters the fourth round of the 2023 Chevron Championship tied for first with Allisen Corpuz after a very lucky bounce.

On the 12th hole at The Club at Carlton Woods, Yin hit the ball into the water and then watched as it — miraculously — bounced out and rolled onto the bank (video embedded below). It was such a surreal shot that even the commentators were left wondering whether it had hit a turtle.

“That was TV-worthy… Bounced out the water and then chipped in for a birdie,” Yin told Golf Channel’s Amy Rogers at the conclusion of the third round, noting that she might also test her luck on a lottery ticket.

It was a lucky shot for a player who is in need of a lucky break. Yin entered the the 2023 Chevron Championship — the first major of the 2023 LPGA Tour — ranked 172nd in the Rolex world rankings. The 24-year-old has struggled with a combination of injuries and mental hurdles in recent years.

“A lot of low points (were mental) because when you play bad, you mentally get down on yourself before your game even does, and you’re just constantly trying to figure out what’s not working and why this is happening,” Yin said on Thursday.

Last year, the California native felt like she was on the verge of losing her LPGA status, but then caught a break when she tied for third at the Founders Cup in New Jersey. And then came even more injuries.

“The last two majors, (the AIG Women’s Open) and Evian [Championship], I couldn’t even move. I got super injured out of nowhere. That was really a low point for me because I couldn’t even get out of bed, and I tried to play still, and it was just impossible.”

Nelly Korda captured her first major title on Sunday, powering past the competition at the Atlanta Athletic Club.

The 22-year-old American finished three strokes in front of Lizette Salas, who hung tough all tournament long. The KPMG PGA Championship is Korda’s second straight tour win in two weeks and her third victory of the season.

Korda’s inaugural major championship lifts her to No. 1 in the world rankings, making her the first American to reach the top spot since Stacy Lewis in 2014.

With the KPMG Women’s PGA Championship set to get underway later Thursday, here are three storylines to watch heading into the LPGA’s final major tournament before the Olympics.

One last shot to make the Olympic Dream a reality

With Olympic qualifying ending on June 28, this is the last opportunity for the world’s best golfers to make a run at the 60-player competition in Tokyo. The top 15 players in the world are eligible for the Olympics, including up to four players from a single country. The other 45 golfers are placed according to the rankings, with a maximum of two players allowed per nation.

One golfer to keep an eye on? Ally Ewing, ranked 18th, is just outside of eligibility status with four American players sitting ahead of her. She’s already seen the winner’s circle this year, having won the Bank of Hope LPGA Match-Play back in May. A victory at the KPMG Women’s PGA Championship would vault Ewing into the final Olympic spot over fourth-place Jessica Korda, who is ranked 13th and hopes to join sister Nelly in Tokyo.

Watch out for the first-timers

The seven winners of the past seven majors were all first-time champions, something that has never happened before in women’s golf. If the trend is to continue, look for those searching for their first major win to make a statement at this week’s tournament.

Yuka Saso is the most recent first-time major winner, having won the U.S. Women’s Open earlier this month. While it’s possible she could go back-to-back, keep an eye out for Nelly Korda who has already won twice this year, including last week at the Meijer LPGA Classic.

Korda is having a career year, leading the LPGA with a 69.03 scoring average, 31 rounds under par and 180 birdies, but she has yet to win a major. Korda’s best finish in a major was a tie for second at the 2020 ANA Inspiration.

It’s all about the long game

The Highlands Course, which has played host to three PGA Championships and a U.S. Open on the men’s side, will welcome its first women’s championship this week. Hosted by the Atlanta Athletic Club — who last held a women’s major in 1990 — the course is a mystery to most players in the field at this week’s championship. Add in the rain that hit the course earlier this week alongside the long fairways and the overall makeup of the course, and the long hitters in the field could have an advantage. Golfers will likely turn to their longer irons and hybrids to try to master the course that includes four par-3s.

“This course is really amazing,” defending champion Sei Young Kim told the Atlanta Journal-Constitution. “Aronimink (last year’s site) is a little long overall, but this course has more bunkers I can see. The course got a lot of rain, so it feels like more length, a longer length than last year. … I look forward to this week.”

KPMG will offer performance statistics to golfers and fans in order to provide more insight into how the course is playing and how each player is performing. It’s similar to what the men are provided on the PGA Tour, bringing women’s golf more in line with what you would expect at the highest level.

You can watch the first and second rounds Thursday and Friday on the Golf Channel at 11 a.m. Saturday’s round will air on NBC at 1 p.m., while the final round will start at 3 p.m. on NBC (all times ET).

Min Lee surged to a two-stroke lead heading into the final day at the Lake Merced Golf Club.

The LPGA Mediheal Championship would be Lee’s first LPGA tour title.

Matilda Castren and Lauren Kim follow close behind, just two strokes off Lee at -7.

You can catch the final day of action starting at 7 p.m. ET on the Golf Channel.

Yuka Saso has a one-stroke lead through 36 holes at the U.S. Open. The 19-year-old sits atop the leaderboard at minus-6 heading into the final two rounds.

2019 U.S. Open champion Jeongeun Lee is one stroke behind Saso, with Megan Khang and 17-year-old Megha Ganne following close behind at minus-4.

Round 3 at the Historic Olympic Club will begin on Saturday at 2 p.m. ET on NBC.

Wei-Ling Hsu was flying high Sunday.

The 26-year-old from Taiwan earned her first career victory at the LPGA Tour’s Pure Silk Championship, closing out the weekend with a 3-under 68 final round to finish at 13-under 271.

On the 15th, Hsu saw a generous bounce set her up for an eagle putt that would prove to be the difference maker, creating a four-shot swing and giving her a two-shot lead.

She would back it up with a birdie on the 16th, allowing her to shoot par the rest of the way.

Hsu would win by two strokes over playing partner Moriya Jutanugarn, who double bogeyed on the 15th. 

“At 15 … I thought about myself, that I’ve been waiting for seven years. I don’t want to wait anymore,” Hsu said, tearful on the green after securing the victory.

Hyo Joo Kim took home her fourth career LPGA Tour victory on Sunday, winning the HSBC Women’s World Championship by one stroke.

Kim threw down a thrilling final round performance, logging a bogey-free 64 to put her out in front.

Kim’s final push was enough to hold off Hannah Green, who sat only two strokes behind Kim coming down the stretch.

Bogeying her last two holes, the Australian was unable to overcome Kim’s lead in the end.

Sunday’s win marks Kim’s first LPGA Tour title since 2016.

Once again, Lydia Ko was untouchable.

No one came close to the 23-year old at this week’s Lotte Championship as she torched Kapolei Golf Club and tournament records en route to the championship win. With a final-round 65 on Saturday, Ko finished at 28-under and seven shots ahead of second place. 

Soon to be 24, Ko’s performance brought back memories of her performances as a teenager when she became the youngest golfer to rise to No. 1 in the world in 2015. She became the youngest-ever winner of an LPGA event at the 2012 CN Canadian Women’s Open at the age of 15. But her last win came three years ago, at the 2018 LPGA Mediheal Championship.

“When it doesn’t happen you do doubt,” Ko said. “If I said I didn’t doubt myself at all it would be a lie. I wondered if I’d ever be back in the winners circle, but obviously I’m grateful for all that’s happened in my career so far. It’s been a fun week in Hawaii and to be back in this position is obviously super cool.”

Ko came within three strokes of the LPGA record of 31 under, set by Sei Young Kim who finished tied second with Inbee Park, Nelly Korda and Irish rookie Leona Maguire at 21 under.

She finished the day with seven birdies, five of which came in the back nine.

On the final hole Ko settled for par to get her back in the winner’s circle.

While low rounds were commonplace this week, nobody came close to touching Ko. Ko admitted that she was inspired by Hideki Matsuyama and Jordan Spieth’s recent performances, two golfers who also went a long time between wins.

“I think it’s a great on her,” Park said. “She definitely had her really good times and she really definitely struggled in the middle there, and to come back strong like this is great to see.”

Oh, and shoutout to this cameraman who is doing the absolute most. Hustlers get it done: