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Women’s March Madness TV rights decision expected by end of 2023

The 2023 women’s basketball championship game between LSU and Iowa averaged a record 9.92 million viewers. (C. Morgan Engel/NCAA Photos via Getty Images)

The NCAA women’s basketball tournament is coming off its biggest March ever, capped off by the most-watched women’s college basketball game ever in the national championship. And women’s March Madness soon will be in the market for a new TV deal.

Whether or not that deal will come as part of a package with other sports, as it stands now, or as a standalone deal will be decided by the end of the year, according to new NCAA president Charlie Baker.

“This is a big opportunity for us to do to do well by sports that are doing well by all of us and to make sure that, coming out of this, we end up with what I would describe as the best possible deal we can make for all of these sports,” Baker said at the LEAD1 Association’s spring meeting. “My guess is that the process of this will probably be done sometime around the end of the calendar year. … It’s a giant opportunity, and we better not blow it.”

The current broadcast deal is part of a 29-sport package with ESPN, which is worth approximately $34 million per year. It includes all of the Division I championships except FBS football, men’s basketball (domestic rights) and men’s and women’s golf.

But that contract will expire at the end of the 2023-24 academic year.

An uptick in interest in the women’s game — particularly on the heels of the COVID-19 pandemic, which showcased inequities between the women’s and men’s games — has brought speculation that the women’s tournament could stand on its own moving forward.

South Carolina head coach Dawn Staley said in March that a separate deal “should happen.” And that was before the women’s final averaged a record 9.92 million viewers on ABC.

“We’re at that place where we’re in high demand. I do believe women’s basketball can stand on its own and be a huge revenue-producing sport that could do, to a certain extent, what men’s basketball has done for all those other sports, all those other Olympic sports and women’s basketball. I do believe we’re at that place now,” she said.

“I do believe we were probably at a place years ago, but until we’re able to have the decision makers give us that opportunity… It’s slowly building up to that because there’s proof in the numbers.”

Speaking ahead of the championship game between LSU and Iowa, Baker told reporters that he would leave the tournament’s value up to the market.

“Let’s see what the market thinks it’s worth,” he said. “I think the market is going to think it’s worth a lot.”

Independent media expert Ed Desser has put the value of women’s March Madness between $81 million and $112 million per year on its own.

The women’s basketball tournament is “the most important property that ESPN has, the biggest one that it has, in March,” John Kosner, a former ESPN executive, told the Wall Street Journal. “And in a subscription world, months matter.”

WSL and WSL2 Clubs Vote in Favor of English League Expansion

Chelsea FC attacker Aggie Beever-Jones celebrates a goal during a 2025 WSL match.
Despite previous proposals, the expanding WSL will not forgo relegation. (Chris Lee - Chelsea FC/Chelsea FC via Getty Images)

The Women's Super League (WSL) is growing, with the UK league's top two flights deciding in a Monday expansion vote to enlarge its top tier from 12 to 14 teams ahead of the 2026/27 season.

The number of matches played each season will also balloon from 22 to 26 games to accommodate the incoming clubs, as will established cup competitions.

Monday also saw the WSL vote down a prior proposal to temporarily suspend the relegation and promotion process to accommodate this expansion, deciding instead to adopt a "two up, one down" model for the second-tier WSL2 next season.

As such, the top two finishers of the 2025/26 WSL2 season will automatically join the higher-tier WSL, while the WSL's last-place team will battle the WSL2's third-place club in "a high-profile, high stakes match" for the final spot in the top flight.

After reaching 14 teams, both leagues will return to relegating the last-place WSL finisher while promoting the WSL2's top team for the following season.

Along with the increased investment in club infrastructure, a 14-team WSL keeps pace with the global women's game — most notably, the NWSL, which will become a 16-team league in 2026.

"Our priority was to find a route that would benefit the whole women's game pyramid, and we believe this next evolution of women's professional football will raise minimum standards, create distinction, and incentivize investment across the board," said WSL Football CEO Nikki Doucet.

WNBA Teams Offset Injuries, EuroBasket Departures with Short-Term Contracts

Golden State Valkyries rookie Kaitlyn Chen dribbles the ball up the court during a 2025 WNBA preseason game.
2025 WNBA draftee Kaitlyn Chen returned to the Golden State Valkyries to offset EuroBasket roster departures. (Noah Graham/NBAE via Getty Images)

With EuroBasket set to tip off on Wednesday and injuries mounting league-wide, WNBA teams are filling out dwindling rosters with more short-term contracts — and calling back some familiar faces along the way.

While some European standouts withdrew from EuroBasket consideration — including Phoenix's Satou Sabally and Seattle's Gabby Williams — others, like New York's Leonie Fiebich and Golden State's Temi Fagbenle, will join their national teams for the regional FIBA tournament through the end of June.

Due to these planned absences, WNBA teams temporarily suspend their EuroBasket players' contracts, allowing squads to add others to their rosters.

Players signed due to temporary absences are technically on rest-of-season deals, though the agreements can end whenever the missing athletes return.

In contrast, the league requires that teams release any hardship signings due to injury once squads tally enough healthy original players to satisfy the WNBA's 10-athlete roster minimum.

Featuring a lineup stacked with international talent, Golden State made the most transactions this week, temporarily suspending four regular contracts as 2025 EuroBasket stars departed for the annual competition.

To bolster their depleted bench, the Valkyries brought back 2025 WNBA Draft Cinderella pick Kaitlyn Chen and recent training camp participant Laeticia Amihere on short-term contracts, in addition to guard Aerial Powers and forward Chloe Bibby.

Elsewhere, after losing forward Maddy Siegrist to injury and temporarily suspending the contracts of centers Teaira McCowan and Luisa Geiselsöder, Dallas acquired center Li Yueru from Seattle — with the Wings possibly needing additional hardship signings in the coming days.

The Storm snagged two future draft picks in the Saturday deal — a second-round selection in 2026 and a third-round pick in 2027.

Ultimately, teams are striving to find a balance between stocking up and maintaining consistency, all while operating under the WNBA's roster constraints — with further league expansion fast approaching.

WNBA Commissioner’s Cup Conference Play Comes Down to the Wire

Seattle Storm forward Ezi Magbegor tries to defend a jump-shot from Minnesota Lynx forward Napheesa Collier during a 2025 WNBA Commissioner's Cup game.
Napheesa Collier and the Minnesota Lynx will advance to a second straight WNBA Commissioner's Cup final with a Tuesday win. (Alika Jenner/Getty Images)

The 2025 WNBA Commissioner's Cup will wrap up its conference play on Tuesday, as both Eastern and Western teams battle for a ticket to the in-season competition's championship game — and a cut of the $500,000 prize pool.

With 12 of the league's 13 teams facing off across Tuesday's WNBA courts, the results will set the stage by minting the two squads who will battle in the July 1st final showdown.

Reigning Commissioner's Cup champs Minnesota have the West's easiest path, as a win over the Las Vegas Aces will send the Lynx to a second straight final.

Should the Lynx fall to the Aces, however, Seattle can grab the Western Conference berth by beating the Los Angeles Sparks.

Meanwhile in the East, a surging Atlanta could land a trip to the final by topping New York, while the Liberty need both a win over the Dream plus a loss by the Indiana Fever to clinch their own return ticket to the Cup's grand finale.

If New York does take down Atlanta, the Fever could advance to the team's first-ever Commissioner's Cup final by beating the struggling Connecticut Sun.

How to watch Tuesday's 2025 WNBA Commissioner's Cup games

All of Tuesday's six WNBA games count toward the 2025 Commissioner's Cup tally.

The action begins with the Atlanta Dream tipping off against the New York Liberty while the Indiana Fever battles the Connecticut Sun at 7 PM ET, live on WNBA League Pass.

Chicago Sky Star Angel Reese Files Trademark for ‘Mebounds’ to Silence Internet Trolls

Chicago Sky star Angel Reese grabs a rebound during a 2024 WNBA game.
Chicago Sky star Angel Reese is trademarking a term often used to criticize her play. (Gary Dineen/NBAE via Getty Images)

Chicago Sky star Angel Reese made headlines this week, with the second-year WNBA forward announcing that she has trademarked word "mebounds" — a slang term opposing fans use to describe Reese rebounding her own missed shots.

"Whoever came up with the 'mebounds' thing, y’all ate that up, because mebounds, rebounds, keybounds...anything that comes off that board, it's mine," Reese said in a TikTok video on Saturday.

"And a brand? That's six figures right there," she continued, referencing her trademark application. "The trolling — I love when y'all do it because the ideas be good!"

Currently averaging 11.9 boards per matchup, Reese is leading the WNBA in rebounds for the second straight season.

Her rookie campaign saw Reese average 13.1 boards per game, a rate that set a single-season league record. She also blasted through the WNBA's consecutive double-double record last season, claiming it with 10 straight before extending it to an impressive 15 games.

Along with the average rebounds record, Reese also broke the single-season total rebounds record previously held by retired Minnesota Lynx legend Sylvia Fowles — a mark that was later surpassed by 2024 MVP A'ja Wilson following Reese's season-ending wrist injury.

"Statistically, all the rebounds that I get aren't always just mine," Reese added in her Saturday social media post. "They're the defense's, too, or somebody else on my team."

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