Atlanta is reportedly next in line to join the NWSL, with sources telling The Athletic on Sunday that the Georgia capital has won the bid to field the league's 17th franchise, with the newest expansion club aiming to take the pitch in 2028.
AMB Sports & Entertainment — the parent company to MLS side Atlanta United and the NFL's Falcons — shelled out a record $165 million expansion fee to enter the league, a significant jump from the $110 million Denver Summit FC owners paid to snag the 16th NWSL club in January 2025.
With the Atlanta United routinely drawing some of the largest crowds across MLS, the move to Georgia allows the NWSL to tap into both the area's existing soccer fanbase as well as the United's pitch at Mercedes-Benz Stadium, the anticipated downtown home of the incoming women's club.
Also setting up shop in Atlanta in the near future is US Soccer, after AMB founder Arthur Blank donated $50 million to help fund the federation's 2026 relocation.
If confirmed, the Atlanta expansion will continue a wave of growth for the NWSL, with new teams kicking off their inaugural campaigns in Denver and Boston next year — despite rising concerns about dwindling attendance across several key markets.
The 2025 NWSL regular-season attendance numbers are in, with a Tuesday Sports Business Journal (SBJ) report outlining a 5% decline from the record highs the league saw in 2024.
Despite setting a new single-game record in August, the NWSL averaged 10,669 fans per match this season, down from average crowds of 11,250 last year — though the 2025 numbers do mirror 2023's attendance averages.
"Our underlying business is incredibly strong," NWSL COO Sarah Jones Simmer told SBJ, citing multiple single-game team highs. "Across the league, we're seeing consistent attendance growth, franchise-best seasons, and record-breaking moments in markets big and small."
The 2025 season saw the Portland Thorns unseat Angel City as the NWSL's top-supported team, with the LA club seeing a 15.8% drop in overall attendance before missing the playoffs for the second straight year.
ACFC's SoCal neighbor, the San Diego Wave, experienced the steepest 2025 fall, with ticket sales down 26.4% from 2024 and 35.2% from the 2022 expansion club's Shield-winning 2023 campaign.
Some teams did see gains, however, with the North Carolina Courage improving attendance by 40.8% over the last two years while the Washington Spirit's numbers jumped 42.3%, Gotham FC's rose 41.1%, and the 2024 champion Orlando Pride saw a massive 51.5% growth over the same period.
Though this year's attendance declines are not cause for immediate alarm, with two new teams launching next year — and even more in the pipeline — sustainability concerns are increasingly entering the expansion conversation.
Incoming NWSL side Denver Summit FC will kick off in style, with the 2026 expansion team announcing Monday that the club will make its big debut on March 28th at Empower Field at Mile High — the home stadium of the city's local NFL team, the Denver Broncos.
The venue shift comes shortly after the club surpassed 15,000 season ticket deposits, setting a new NWSL record for an expansion franchise.
"This will be an unforgettable moment for our club, our players, our city, and our fans," said team president Jen Millet about the inaugural match. "We're honored to play our first home match and host 'The Kickoff' in such an iconic stadium."
With the ability to hold a crowd of 76,125, Empower Field could also provide an opportunity for Denver to immediately contend for the NWSL's single-game attendance record, which currently stands at 40,091 fans after Bay FC shattered the previous record at San Francisco's Oracle Park in August.
"This venue has hosted many memorable moments in Colorado sports history, and we look forward to working together to bring a best-in-class experience for Summit FC fans," said Broncos president Damani Leech in Monday's club statement.
How to attend the Denver Summit FC "Kickoff" match
Though the expansion side's debut opponent is still unknown, fans can be a part of NWSL history by snagging tickets to fill the Mile High City's NFL stadium at the March 28th inaugural Denver Summit match.
"The Kickoff" tickets will go on sale at DenverSummitFC.com on Wednesday, November 12th.
The NWSL has hit unique attendance highs in 2025 — setting a new single-game record when 40,091 fans filled San Francisco's Oracle Park in August — but sustainability questions are surfacing as average crowds decline across the league.
With a recent focus on single-match records and big-name promotions, nine of the last 10 most attended NWSL games took place in 2021 or later.
However, with just three matchdays left in the 2025 regular season, eight of the league's 14 teams are seeing lower per-game attendance than during 2024's surge, with the overall NWSL average down nearly 10%.
Many factors can impact ticket-buying — including pricing, location, and on-field product — and navigating these considerations can be tough as teams look to fill seats.
While the Washington Spirit, Gotham FC, Orlando Pride, and North Carolina Courage have all made attendance gains this year, that's not the trend, according to ESPN's Jeff Kassouf.
Currently 13th in overall attendance, the Chicago Stars are tackling the issue by moving from SeatGeek Stadium in Bridgeview, Illinois, to Evanston's Northwestern Stadium next season, making matches accessible by public transit for the first time.
"This opportunity for us, while distance-wise it's actually a fairly consistent distance from the city, it's much more accessible for fans who don't have cars, which is a lot of our younger fan base," Chicago Stars CMO Kay Bradley said on this week's episode of Full Time with Meg Linehan.
With two NWSL expansion franchises entering the fray next season, sustainability concerns are starting to weigh heavy on teams in an ever-changing women's sports landscape.
The NWSL is expanding its footprint across ESPN, with the broadcaster signing on to carry 16 additional regular-season games in both the 2026 and 2027 seasons, upping the platform's total to 33 matches per year.
ESPN will also introduce a season-long "Match of the Week" centerpiece series, as well as live coverage of NWSL Decision Day, when eight concurrent matches will close out the season on the same day.
"The NWSL showcases some of the best athletes in the world," ESPN EVP of programming and acquisitions Rosalyn Durant said in a press release. "We are proud to increase our commitment on ABC and ESPN, and to further elevate women's sports and the athlete stories."
This media rights extension builds on the league's ongoing blockbuster four-year, $240 million TV deal with ESPN, adding inventory for the final two seasons of the November 2023 agreement.
The deal expansion comes in light of the league's significant growth this season, with the NWSL seeing gains across both attendance and viewership, including a 72% year-over-year ratings rise on ESPN.
"This supplemental agreement underscores the growing demand for women's soccer and ensures our players and clubs receive the visibility they deserve on some of the most prominent sports platforms," said NWSL commissioner Jessica Berman in a statement.
The NWSL lit up the baseball diamond on Saturday, claiming a new attendance record as the No. 2 Washington Spirit defeated No. 12 Bay FC 3-2 in MLB's Oracle Park in San Francisco.
The 40,091-strong crowd not only shattered the prior NWSL record, when 35,038 fans watched Bay beat Chicago inside Wrigley Field in June 2024, Saturday also set a new attendance mark across all US professional women's sports leagues.
"The players deserve it. They've worked so hard and this league has come such a long way," Bay FC head coach Albertin Montoya said following the historic loss. "When you get football like that, I think every single person that watched that game can leave and say 'Hey, I'd do this again,' because it was entertaining. It was good quality football all around."
The victory marked the Spirit's sixth road win this season, as Washington climbs the table behind midfielder Croix Bethune's first goal of 2025 — and forward Trinity Rodman's first start since April.
"The atmosphere was fantastic," Spirit manager Adrián González said. "The setup, the fans, and having the opportunity to have an experience like this, I think, is just something unique."
Washington now sits 12 points behind league-leaders Kansas City, while just six points separate the Spirit from No. 7 Racing Louisville in an increasingly congested top of the NWSL standings.
Following the NWSL attendance record set by Chicago at the historic Wrigley Field in June 2024, Bay FC will gear up to best the Stars' title during this weekend's clash inside another MLB stadium — the San Francisco Giants' Oracle Park.
With over 35,000 tickets already sold, Bay will officially claim the league's single-game attendance record when the No. 11 NWSL club hosts the No. 4 Washington Spirit on Saturday, topping the 35,038 fans who showed up in Chicago last summer.
With a capacity of 40,260 seats, Saturday's match could significantly surpass that June 2024 mark.
The game will also set the attendance record for all US professional women's sports leagues.
"This is a landmark moment not just for Bay FC or the NWSL, but for the future of women's professional sports in the United States," said NWSL commissioner Jessica Berman in a statement. "Breaking the league's single-match attendance record at a venue as iconic as Oracle Park is a testament to the growing demand, passion, and momentum behind our league."
Reflecting the continued growth of the NWSL, the six most-attended matches in league history have occurred in the last four seasons, with markets like San Diego, Seattle, and Chicago all reaching new heights.
"This is about more than just a match, it is about pushing boundaries and creating something bigger than ourselves," noted Bay FC CEO Brady Stewart. "Everyone who is at Oracle Park [on] Saturday has the chance to be part of history and together show the world what's possible in women's sports."
The NWSL is heading back to the ballpark, with 2024 expansion side Bay FC announcing Tuesday that the club will take on the Washington Spirit inside Oracle Park, the home of MLB's San Francisco Giants.
Shifting the August 23rd match to the baseball diamond isn't just a spectacle — the move builds on Bay FC's continuous ambitions to claim the top NWSL attendance record by filling the Bay Area ballpark's 40,260 seats.
Though the 25-year-old Oracle Park has previously hosted men's contests, August's NWSL match will be the first professional women's soccer game in the venue's history.
Similarly, while this will be the first NWSL competition in San Francisco's baseball venue, it's not the first league match in an MLB stadium.
Last summer, the Chicago Stars hosted Bay FC at Wrigley Field, packing an NWSL-record 35,038 soccer fans into the MLB home of the Chicago Cubs.
That June 8th, 2024, attendance surpassed the previous league-record crowd of 34,130 that attended USWNT icon Megan Rapinoe's final Seattle home game in 2023.
How to attend Bay FC vs. Washington at Oracle Park
To be a part of the potentially record-breaking August 23rd crowd, tickets will be available for general purchase beginning at 12 PM ET on May 6th.
Fans interested in securing pre-sale tickets can add their names to the online list.