Caitlin Clark’s WNBA debut drew 2.1 million viewers across all platforms on Tuesday night, making it the most-watched WNBA game in 23 years. 

The Fever-Sun matchup was the most-watched WNBA game ever broadcast on ESPN. The network's previous record was set in 2004, when Diana Taurasi’s Phoenix Mercury debut drew 1.43 million viewers.

The game between Indiana and Connecticut was also the most-watched WNBA game since an NBC broadcast of the Los Angeles Sparks and Houston Comets brought in 2.45 million viewers on Memorial Day in 2001. 

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Clark had a team-leading 20 points on the night, but also a WNBA-record 10 turnovers. She finished 5-for-15 from the field.

"She's a rookie," Fever coach Christie Sides said after the game. "This is the best league in the world. We've got to teach her. We've got to teach her what these games are going to look like for her every single night. And we've got to eliminate some of that pressure for her, and that's on me."

The former Iowa star is used to the pressure, and has routinely broken viewership records throughout her career. There was hope that her presence would grow the WNBA fanbase after Iowa and South Carolina's 2024 NCAA championship clash brought in a record 18.7 million viewers. 

In April, Clark — alongside a star-studded rookie class — headlined the most-watched WNBA draft in history with 2.45 million viewers.

Women’s sports television viewership continues to grow, with the EuroLeague and LPGA the latest examples of the boom.

The EuroLeague shattered previous highs for engagement in 2022-23, reaching 3.4 million engagements and 124 million impressions for the season. Video views also increased on their YouTube channel, nearly doubling from 25 million in 2021-22 to 48 million this year.

Among the causes for the EuroLeague’s rise is a “rapidly expanding interest from the USA,” according to FIBA. Not only was the U.S. ranked first in the EuroLeague’s audience demographics, surpassing Turkey and Spain, but their use of the league’s website increased by 133 percent in 2022-23.

“We are extremely proud to see the continued rise in popularity of EuroLeague Women. The increased digital growth shows that there is a dedicated and passionate audience that keeps building,” said FIBA Executive Director Europe, Kamil Novak.

“As always, we must continue to push forward in order to reach greater heights and help raise the profile of the women’s game in line with FIBA’s key strategic pillars.”

Meanwhile, the Chevron Championship this past weekend — the first LPGA major of the year — was the most-watched edition of the tournament since 2010. It was also NBC Sports’ most-watched Chevron Championship on record.

The final round on NBC averaged 941,000 viewers, peaking at 1.54 million as Lilia Vu defeated Angel Yin in a one-hole playoff. It was the top-rated sports program on NBC for the week, featured among the top programs for the week across all broadcast networks and was among the top 10 sports broadcasts on Sunday — despite competing against the NBA and NHL playoffs.

The viewership also marked a considerable jump from last year, when the tournament drew 349,000 average viewers on the Golf Channel.

The positive numbers are a reflection of the overall growth in women’s sports attendance and viewership, with the most recent NCAA Women’s Basketball Tournament shattering TV records in women’s college basketball.