The girls are taking over the gridiron, with sportswear giant Under Armour and the DICK'S Sporting Goods Foundation teaming up to donate $1 million to grow girls flag football via their Click Clack: Next Era Grant this week.
The initiative, delivered by global sport-for-social-change organization Beyond Sport, aims to improve access to girls flag football by providing financial resources, high-performance gear, and coaching education, particularly in communities with historically limited opportunities.
"Expanding access to sport is core to who Under Armour is," said UA director of global community impact Flynn Burch in a Tuesday statement. "By removing barriers, we're helping more girls compete, build community, and grow their confidence."
The grant also aims to help more schools, districts, and states legitimize girls flag football as a sanctioned high school sport to bolster equity and participation — a goal that comes as interest in the sport skyrockets.
Flag football is in the midst of a period of rapid growth, as both NCAA programs and pro leagues embrace the game in the lead-up to its debut at the 2028 LA Olympics.
Under Armour isn't wasting any time in putting the company's words into action, either, with the apparel company hosting a girls flag football clinic alongside USA Football as part of the NFL's Super Bowl LX Fan Experience in San Francisco, with 80 young local athletes participating before attending the USA vs. Mexico Flag Football Showcase Game on Thursday afternoon.
PWHL fans can now own a piece of history from Team USA captain Hilary Knight, as the PWHL partnered with The Realest on an authenticated memorabilia collection.
The result is described as the first fully-authenticated collection of game-used and player-sourced PWHL jerseys, equipment, and other artifacts. However, Knight's game-used Boston Fleet stick and her game-worn jersey headline the drop.
Regarded as one of history's greatest players, Knight is competing in her fifth Olympic Games as Team USA captain. The 36-year-old finished last season tied for PWHL points leader with 29, becoming a Forward of the Year and Billie Jean King MVP Award finalist. She joined Seattle as the franchise's inaugural captain ahead of the 2025/26 season.
"As we enter our third season of unprecedented growth and record-shattering fan support, it was important to preserve our league's history," PWHL VP of merchandising Kate Boyce said.
The collection features memorabilia from all six original franchises plus this year's two expansion teams. Beyond Knight, fans can subsequently browse Montréal captain Marie-Philip Poulin's 2025 PWHL Playoffs jersey and Minnesota defender Natalie Buchbinder's helmet.
"We set out to make women's sports memorabilia a true category, not an afterthought," said The Realest CEO Scott Keeney.
How to buy PWHL memorabilia featuring Team USA captain Hilary Knight
The PWHL collection is now open for bidding via The Realest at therealest.com/pwhl.
LPGA stars will soon be hitting the virtual links, as the pro women's tour is teaming up with TMRW Sports to launch the all-new WTGL next winter.
The indoor team golf platform will build off the success of the second-year men's venture Tomorrow's Golf League (TGL) — a 2025 upstart co-founded by PGA stars Tiger Woods and Rory McIlroy — which merges traditional golf with simulated play to provide avenues for offseason competition.
"I've seen how new formats can engage audiences while showcasing both athlete personality and performance, and WTGL brings that spirit of innovation to the women's game," said commissioner Craig Kessler in the LPGA's Tuesday press release. It creates another global stage for our athletes — one that helps fans connect more deeply with them and continues to elevate the visibility and growth of women's golf."
US fan favorite Lexi Thompson unveiled the news on ESPN's SportsCenter on Tuesday, promising a star-studded roster of LPGA standouts, with WTGL participants and teams dropping in the upcoming months.
"It just brings a whole different fan base to the game of golf," said the 2022 Women's PGA Championship runner-up. "[Fans can] see the personalities of the guys, and now the women. So, it's just amazing for the game of golf in general, but especially the women's side."
The PWHL is rapidly looking to ramp up expansion, with EVP of business operations Amy Scheer saying this week that the third-year pro hockey league could welcome "two to four" new teams as soon as next year.
"If I was a betting woman, I'd say it'd be four teams. And then I think we'll hold at 12 for a bit," she told CNBC Sport, noting the league's immediate success with 2025/26 expansion sides the Vancouver Goldeneyes and the Seattle Torrent — the latter of which shattered the US women's hockey attendance record in their Friday home opener.
Accordingly, the PWHL will continue testing possible new markets using the league's historically packed Takeover Tour, with this season's 11-city route expanding to feature seven new host venues.
"What does the support of women's sports look like there?" Scheer said, outlining the league's criteria for assessing potential markets. "If there's an NHL team, what does that look like? Or from the building, is there government support there? How does it impact travel? So there's a lot of factors."
As for the league's notably speedy expansion pace, Scheer told Front Office Sports that the PWHL has "proven that time is overrated."
"The more our numbers grow, the more value we have as a league, the more value we have against our partnerships we sell, the more merchandise we sell," Scheer explained. "Those two things — growth and profitability — are not separate."
The WNBA and WNBPA agreed to a second CBA extension late Sunday night, officially pushing the contract's deadline to January 9th, 2026, to allow for 40 more days of negotiations.
Like the original CBA extension from October 31st to December 1st, either the WNBA or WNBPA now has the option to terminate the agreement with 48 hours of notice.
"We expect substantive movement from the league within this window," the players union told Front Office Sports, while the WNBA issued a statement saying both parties are "continuing to work toward a new agreement."
While total annual compensation offers have reportedly crossed the million-dollar mark for players earning the league's maximum, the WNBA's salary model — particularly in regards to revenue sharing — remains a core issue.
According to sources, the WNBA's proposal offers players a revenue-sharing option only after reaching certain minimums, while the WNBPA continues to advocate for a bigger cut of the exponentially growing league.
The players union is also reportedly advocating for a salary cap that increases with the league's income, rather than at an arbitrarily fixed growth rate.
With important offseason processes like the planned two-team expansion draft to stock incoming 2026 WNBA franchises the Portland Fire and Toronto Tempo now delayed until a new CBA is in place, the pressure is approaching new highs on both sides of the negotiating table.
The 2025 NWSL Championship claimed a major viewership milestone on Saturday, as Gotham FC's 1-0 title win over the Washington Spirit became the first-ever league match to record an average of more than one million viewers.
The CBS evening broadcast averaged an impressive 1.184 million fans and peaked at 1.55 million viewers, making it the most-watched NWSL match of all time.
The 2025 final marked a 22% viewership increase over the 967,900 fans who watched 2024's Orlando Pride victory — the previous NWSL viewership record-holder — and a 45% ratings gain over Gotham's 2023 championship win, which averaged 816,800 viewers.
Saturday's gains both matched the 22% viewership increase the NWSL regular season saw this year and also far exceeded the 2025 postseason's pre-final year-over-year increase of 5%.
Calling the one-million viewer mark "an extraordinary achievement" in Tuesday's league statement, NWSL commissioner Jessica Berman also noted that the "record-setting audience demonstrates the deepening connection fans have with our players, our clubs, and the world-class competition on the field, and it underscores the growing demand for women's soccer on the biggest stages."
"We're incredibly proud of what this moment represents for the NWSL and for everyone who continues to invest in and believe in the future of our game," Berman added.
Despite a slight dip in attendance, the NWSL has continued to see steady gains from its TV audience this year, posting a league-wide 22% viewership growth during the 2025 regular season.
Prior to last Saturday's title game, the NWSL reported that postseason viewership had risen 5% from the 2024 Playoffs, when the Orlando Pride completed a league-double Shield and championship win.
Even more, ABC and ESPN platforms saw their largest percentage hike for NWSL regular-season matches in history, with the audience growing an impressive 61% year-over-year — though CBS still touts the league's highest viewership average at 479,000 fans tuning in per 2025 match.
Three of ABC/ESPN's top matchups featured the Washington Spirit, with the Portland Thorns also making two appearances in the Top-5 most-watched games of the 2025 season on the platform.
Additionally, CBS's 2025 semifinal between Washington and Portland drew 548,000 viewers while the other NWSL semifinal between Orlando and reigning champs Gotham FC averaged 328,000 viewers on ABC.
Broadcast partner ION, which carries the most linear games each NWSL season, also claimed a 5% increase in overall viewership from 2024.
Ultimately, the NWSL remains competitive with other North American soccer leagues in finding an audience on TV, with the league now aiming to retain its star power in order to encourage even more growth.
Target is getting a WNBA makeover, with the retail giant announcing a new merch line of exclusive WNBA-licensed apparel in collaboration with fashion brand The Wild Collective this week.
With pieces "made for those who play by their own rules — on and off the court," the drop features both overall league-branded merch as well as designs highlighting six WNBA teams: the Minnesota Lynx, the Chicago Sky, the New York Liberty, the Indiana Fever, the Golden State Valkyries, and the reigning champion Las Vegas Aces.
The collection includes "statement jackets, reworked jerseys, and everyday streetwear-inspired pieces, all carrying The Wild Collective's signature mix of premium materials, tailored fits, and fashion-forward details," and all in women's or unisex cuts, according to this week's release.
Target is far from the latest retailer buying into the women's basketball game, as growing demand for the WNBA has numerous companies outside of the traditional sportswear realm linking up with the league and its stars.
In just the last two months, for instance, Danish toymaker LEGO snagged four-time WNBA MVP A'ja Wilson for the company's YouTube Shorts series, while Chicago Sky star Angel Reese teamed up with fashion brands Juicy Couture and Victoria's Secret.
How to purchase from the WNBA x Target collection
All pieces in The Wild Collective's WNBA merch line at Target are now available for purchase both online and in select stores.
World No. 5 Germany is heading to the 2025 UEFA Women's Nations League Final, advancing with a narrow 3-2 aggregate advantage after surviving a semifinals comeback bid from No. 6 France in Tuesday's 2-2 draw.
The German women will next face reigning Nations League champions and world No. 1 Spain in this winter's two-legged finale, after the perennial titans quickly dispatched No. 3 Sweden by adding a 1-0 Tuesday victory to advance on a lopsided 5-0 aggregate score.
The two-match 2025 Nations League championship will kick off on November 28th in Germany, before Spain hosts the second leg on December 2nd.
While Germany's international prowess isn't new — with the program's resume boasting two World Cup wins (2003, 2007), an Olympic gold medal (2016), and eight of the 14 total Euros titles — the German Federation is doubling down on the national team's future by making a landmark €100 million investment into the country's top-flight domestic league: the Women's Bundesliga.
The German Football Association (DFB) announced the plan last week, with the DFB General Assembly readying to vote on the funds at next month's meeting.
Once approved, the move will mark the largest single investment in German women's football history.
"We want to ensure that the women's Bundesliga can stand on its own two feet: economically, structurally, and in terms of visibility," DFB president Bernd Neuendorf told German newspaper Frankfurter Rundschau. "It is an investment in the future — in equality, in opportunity, and in the growth of the women's game."
Professional women's volleyball is officially landing in Los Angeles, with LOVB announcing Wednesday that the league plans to launch an LA expansion team funded by Angel City investor — and Serena Williams's husband — Alexis Ohanian.
Ohanian's Seven Seven Six venture capital firm is behind the new club, adding to a portfolio that also includes track and field competition Athlos and NWSL-focused docuseries The Offseason, as well as the men's Los Angeles Golf Club.
"We're excited to make LOVB the third jewel in Seven Seven Six's LA sports family," Ohanian said in the league's expansion announcement. "Volleyball is such a natural addition for Southern California, which has already proven how warmly it embraces new pro sports teams."
LOVB wrapped its inaugural six-team season in April 2025, with the league's second season set to kick off in January 2026 before LOVB LA becomes the pro venture's seventh squad in 2027.
"We're thrilled to partner with Alexis and the Seven Seven Six team, true women's sports champions," said LOVB Pro president Rosie Spaulding, further acknowledging the impact of Ohanian's sports portfolio and investment acumen. "Their commitment strengthens the entire volleyball ecosystem, and marks an exciting new chapter for LOVB and the sport as a whole."
"We can't wait to work with them to bring professional women's volleyball to Southern California as we continue to grow the sport across the US."