Mercedes-Benz is getting into the women's game, with the luxury car giant becoming the official automotive partner of England's WSL and WSL2 this week.

The deal showcases Mercedes-Benz's growing commitment to women's sports, with the auto giant also signing on as the presenting sponsor of the WTA Tour last month — adding to a resume that includes serving as the official patron of the LPGA Tour's AIG Women's Open.

"The Mercedes-Benz story began 140 years ago with a bold idea," said Mercedes-Benz UK CEO and managing director Olivier Reppert in the WSL's Wednesday press release. "Now, that same spirit of innovation and ambition drives our partnership with WSL Football."

While financial terms of the partnership are not public, Mercedes-Benz is just the latest big-name sponsor to back WSL Football, with some reports saying that the two-league outfit has tripled its commercial revenue since splitting with the FA in 2024.

"Bringing a brand of this calibre…will help us elevate the game, deepen engagement with fans and players, and accelerate long-term growth across both leagues," said WSL Football CRO Zarah Al-Kudcy.

Mercedes-Benz will also present this spring's inaugural interleague playoff, in which the third-place WSL2 club will battle the last-place WSL team for a chance at promotion as a part of the top flight's planned 14-team expansion for 2026/27.

The Women's Super League (WSL) is growing, with the UK league's top two flights deciding in a Monday expansion vote to enlarge its top tier from 12 to 14 teams ahead of the 2026/27 season.

The number of matches played each season will also balloon from 22 to 26 games to accommodate the incoming clubs, as will established cup competitions.

Monday also saw the WSL vote down a prior proposal to temporarily suspend the relegation and promotion process to accommodate this expansion, deciding instead to adopt a "two up, one down" model for the second-tier WSL2 next season.

As such, the top two finishers of the 2025/26 WSL2 season will automatically join the higher-tier WSL, while the WSL's last-place team will battle the WSL2's third-place club in "a high-profile, high stakes match" for the final spot in the top flight.

After reaching 14 teams, both leagues will return to relegating the last-place WSL finisher while promoting the WSL2's top team for the following season.

Along with the increased investment in club infrastructure, a 14-team WSL keeps pace with the global women's game — most notably, the NWSL, which will become a 16-team league in 2026.

"Our priority was to find a route that would benefit the whole women's game pyramid, and we believe this next evolution of women's professional football will raise minimum standards, create distinction, and incentivize investment across the board," said WSL Football CEO Nikki Doucet.

Just two days after wrapping the 2024/25 Women's Super League (WSL) season on Saturday, the UK women's soccer pyramid scored a full rebrand, with new names and visual identities announced for England's first- and second-tier leagues on Monday.

While the WSL will retain its name, the second-flight Women's Championship will become the WSL2 beginning with the 2025/26 season, bringing both top leagues under the same naming umbrella.

The Women's Professional League Limited — the independent company that took over running the WSL and Women's Championship in August 2024 — is also undergoing a name change, becoming simply WSL Football.

Following a development process with creative agency Anomaly, new visual branding "born from the movement of female footballers" has also rolled out across the leagues, with the WSL adopting an orange colorway while the newly named WSL2 will use a magenta palette.

"As a long-time football fan, having the chance to create the future of women's football is the absolute brief of dreams and a career highlight," said Clara Mulligan, Anomaly's managing parter and head of design.

Along with a new WSL Football website, this summer will see the updated designs from the rebrand incorporated across league merchandise, venues, jerseys, soccer balls, and more before the 2025/26 season kicks off.

"There is a lot more in store over the coming months as we continue to grow the women's game for the future," noted WSL Football chief marketing officer Ruth Hooper.