All Scores

Ten female college athletes with the highest NIL potential

(Carmen Mandato/Getty Images)

The NCAA’s ruling allowing students to profit off their name, image, and likeness (NIL) has opened up a lucrative new world for college athletes. As brands and agencies move to embrace NIL opportunities, several female athletes are well-positioned to take advantage of the new policy.

These are the Top 10 in line for a payday:

1. Paige Bueckers, University of Connecticut

@paigebueckers

Paige Bueckers has been making headlines since high school, and after a dominant freshman year at UConn, the basketball star is now a household name. With 906,000 followers on Instagram and a strong national profile boosted by a memorable appearance at the ESPYs, Bueckers is one of the most popular college athletes in America today. Singing with Wassermann Media Group, a Los Angeles-based sports marketing and talent company, Bueckers is likely to leverage her platform for lucrative NIL deals, with some estimates predicting the basketball star could make $1 million a year in partnerships and endorsements.

2. Suni Lee, Auburn University

@sunisalee

Suni Lee was the breakout star of the Tokyo Olympics after winning individual gold in women’s gymnastics and capturing the world’s attention. Lee’s Olympic success earned her a spot competing on this season of ABC’s Dancing with the Stars, only elevating her growing profile. Now at the Auburn University, Lee is set to benefit the most from NIL deals due to her rising fame (and 1.6 million Instagram followers).

3. Hailey Van Lith, University of Louisville

@haileyvanlith

Haley Van Lith had a strong debut season for Louisville, leading the women’s basketball team to an Elite Eight appearance and the ACC Championship game while earning a spot on the ACC All-Freshman Team. The breakout Louisville star also boasts a sizeable social media following, including 703,000 fans on Instagram, making her a true beneficiary of NIL changes. In August, Lith signed with Octagon, a talent management agency, embracing the potential for forthcoming partnerships and endorsements.

4. Cameron Brink, Stanford University

@cameronbrink22

Cameron Brink is quickly becoming one of the most recognizable athletes in college basketball after helping Stanford take home the NCAA 2021 Women’s Basketball Championship in her freshman year. Off the court, Brink is a savvy social media influencer, with 160,000 followers on Instagram and a series of brand deals. The Stanford star is among a growing group of young athletes to sign with Wasserman, adding to her NIL earnings potential.

5. Sarah Fuller, Vanderbilt University

@sarah_f27

Last year, Sarah Fuller made NCAA football history, becoming the first woman to play and score in a Power Five football game as a kicker for the Vanderbilt University football team. She’s a uniquely marketable talent who has also signed with Wasserman, leveraging her 146,000 Instagram followers. She currently plays goalkeeper for North Texas as a graduate soccer transfer.

6. Sedona Prince, Oregon University

@sedona._

Sedona Prince is not afraid to speak up. Last year, Oregon’s power-forward and center took the sports world by storm after highlighting the weight room disparities between the women’s and men’s 2021 NCAA basketball tournaments. Now, the basketball star boasts a loyal social media following on both Instagram and TikTok, making Prince one of college’s most marketable athletes.

7. Haley Jones, Stanford University

@haley.jonesss

Haley Jones is one of the most talented college basketball players on the court today, having led Stanford to a 2021 NCAA Championship while being named the MOP of the Final Four. Her impressive run to a national title catapulted Jones to prominence, with the basketball star throwing out the first pitch at a San Francisco Giants game over the summer. Jones’s on-court success, combined with her charisma off the court, makes her a compelling and viable college sports figure.

8. Caitlin Clark, University of Iowa

@caitlinclark22

Caitlin Clark is lighting up the court for Iowa basketball and Team USA, leading the U.S. Under-19 squad to a gold medal in the FIBA World Cup in August. As one of college basketball’s top talents and scorers, Clark will likely be a magnet for NIL deals, something the Iowa star has expressed interest in. “As a female college athlete, valuable opportunities could come in our college career that may not be given at a professional level, especially with the support of female athletics we have here in the state of Iowa.”

9. Zia Cooke, University of South Carolina

@z.loading_

University of South Carolina basketball guard Zia Cooke is one of the first athletes to take advantage of the NIL rulings, inking a deal with Bojangles and putting on a for-profit basketball camp in her hometown of Toledo, OH. With 196,000 followers on Instagram, Cooke’s NIL profile is likely to continue to grow.

10. Kaila Novak, UCLA

@kailanovak_

Kaila Novak, the UCLA soccer star, had a breakout 2020 season, earning her stripes as a Pac-12 All-Freshman honoree. The sophomore also has a significant social media following, including 131,000 followers on Instagram, where she promotes specific brands, including nate, a shopping app.

Olympic Swimmer Kirsty Coventry Makes IOC History as First Woman President

New IOC president-elect Kirsty Coventry addresses the media after winning Thursday's election.
Kirsty Coventry is the first woman, first African, and youngest-ever IOC president-elect. (FABRICE COFFRINI/AFP via Getty Images)

Zimbabwean swimming legend Kirsty Coventry made history on Thursday, when she became both the first woman and first African ever elected president of the International Olympic Committee (IOC).

At 41-years-old, Coventry will also be the youngest president in the organization's 131-year history and the 10th individual to ever hold the office.

"As an nine-year-old girl, I never thought I would be standing up here one day getting to give back to this incredible movement of ours," the five-time Olympian said in her remarks.

An extensive Olympic resume, in and out of the pool

The Auburn University grad and seven-time Olympic medal-winner — including back-to-back golds in the 200-meter backstroke at the 2004 Athens and 2008 Beijing Games — retired from competition after the 2016 Rio Olympics.

At that time, Coventry was already three years into her IOC membership, after initially joining as part of the governing body's Athletes' Commission. She joined the Executive Committee in 2023.

"I will make all of you very, very proud and hopefully extremely confident in the decision you have taken," Coventry said to her fellow members in her acceptance speech. "Now we have got some work together."

That work that awaits Coventry in her eight-year mandate will include navigating the 2028 LA Games and selecting a host for the 2036 Summer Games.

Her first Olympic Games at the helm, however, will be the 2026 Winter Olympics in Italy, giving her less than a year to prepare before the Opening Ceremony kicks off.

IOC trailblazer Anita DeFrantz congratulates the organization's newly elected president Kirsty Coventry.
DeFrantz, the first-ever woman to run for IOC president, secured Coventry's election. (FABRICE COFFRINI/AFP via Getty Images)

Coventry to continue IOC efforts to promote gender equity

Coventry will have a few months to adjust before assuming her new office on June 23rd, when she will succeed her mentor, 71-year-old Thomas Bach.

Bach will have served the IOC's maximum 12-year tenure in the role when he steps down, having led the governing body to stage the first-ever Olympic Games with equal numbers of women and men competing — a mark captured at the 2024 Summer Games in Paris.

With gender equity as a driving force in his leadership, Bach also increased the number women serving as both IOC members and in the organization's leadership roles, with women comprising seven of the body's 15-person executive board.

Coventry is one of those seven women, and Bach specifically hand-picked her as his successor.

The legacy she inherits isn't lost on Coventry, both in the efforts of Bach and in the women who paved the way — perhaps none more directly than IOC member Anita DeFrantz, a 1976 Olympic bronze medal-winning rower for Team USA and the only other woman to ever run for IOC president.

Recognizing the election's historic significance, 72-year-old DeFrantz overcame significant health issues to travel to Greece in order to vote for Coventry — with her ballot securing the exact number of votes Coventry needed to win.

"I was really proud that I could make her proud," an emotional Coventry said.

Women’s March Madness Teams Receive First-Ever NCAA Tournament Payday

William & Mary celebrate their 2025 First Four March Madness win over High Point.
Women's March Madness teams will earn compensation for the first time in NCAA history this year. (Scott Wachter/NCAA Photos via Getty Images)

The NCAA is leveling the playing field, with Women’s March Madness teams in line to receive their first-ever prize payouts based on tournament performance — a mechanism the men’s tournament has enjoyed since 1991.

Sparked by 2021's landmark NCAA gender equity review, the NCAA will distribute a total of approximately $15 million to individual conferences based on how many games their teams play, with each March Madness performance "unit" worth about $113,000.

This year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

That overall prize pool will jump to $20 million in 2026 and $25 million in 2027, before switching to a successive 2.9% increase per year.

"We are all playing in the same March Madness," said UNC Greensboro head coach Trina Patterson, whose No. 16-seed Spartans will face No. 1-seed USC in the first round on Saturday. "The treatment for the men and women should be equal. We get a unit!"

Forward Perri Page celebrates a play during Columbia's 2025 First Four March Madness win over Washington.
Players like Page flew charter to compete in March Madness. (Anthony Sorbellini/NCAA Photos via Getty Images)

March Madness teams get additional NCAA tournament perks

While the performance payouts are new this year, women's March Madness teams also receive perks like charter flights throughout the tournament, which can make all the difference for smaller programs eyeing an upset.

"Everyone is so excited about the experience. Going from the bus directly to the plane, everyone was so happy," March Madness debutante William & Mary head coach Erin Dickerson Davis told ESPN ahead of her No. 16-seed team’s First Four victory on Thursday.

Columbia junior Perri Page, whose No. 11-seed Lions defeated Washington in their own First Four matchup on Thursday, echoed Davis' sentiment, saying, "It was cool going to the charter, and we've been taking it all in."

"We've been enjoying the whole season," the forward added, noting "It's great we can make money for the school now."

"It should have always been that way. Women's basketball has been fighting for equality for a very long time," said Davis. "I've been in this business for many, many years. I played college basketball. It's a long time coming."

"You got to start somewhere, and I think we've been so far behind," added Columbia head coach Megan Griffith.

"This is more like the whipped cream. I think the cherry on top is going to keep coming — but it's really good so far."

WNBA Drops 2025 TV Broadcast Schedule, Increases National Coverage

Indiana Fever guard Caitlin Clark celebrates a play with teammate Kelsey Mitchell during a 2024 WNBA game.
The Fever will see 41 of their 44 games air nationally in 2025. (G Fiume/Getty Images)

Less than two months before the season tips off on May 16th, the WNBA dropped its full 2025 national broadcast slate on Thursday, rewarding last year’s most in-demand teams with a significant uptick in screen time.

Fueled by the fan fervor around 2024 Rookie of the Year Caitlin Clark, the Indiana Fever will see a league-record 41 of their 44 regular-season games aired nationally this season.

That tally includes all five Fever matchups against regional rival Chicago, after the pair's June 23rd game averaged 2.3 million viewers — becoming the most-watched game of the 2024 regular season.

Just behind Indiana in earning significant national broadcast coverage are two-time WNBA champs Las Vegas, who will see 33 of their games aired across the country. As for the reigning champions New York Liberty, they trail the Aces by just one game, with 32 of their 2025 season games garnering national attention.

Record WNBA ratings spur big broadcast moves

Thanks to 2024’s monster ratings, big-name networks are increasingly recognizing the WNBA as a profitable summer product, with broadcasters expanding their coverage as the league prepares for its 11-year, $2.2 billion media rights contract to kick in next year.

With the 2025 WNBA season expanding from 40 to 44 games per team, ION is leading all broadcasters with 50 regular-season games, with ABC/ESPN, CBS Sports, NBA TV, and Amazon Prime all taking a piece of the pro women's basketball league's pie.

Broadcasters are also moving games off of their sports-specific networks and onto flagship cable channels, with a record 13 matchups — a full half of Disney Networks' 26 regular-season games — set to air on ABC, including the 2025 WNBA All-Star Game.

The league will also see its first-ever regular-season games earn primetime broadcast TV slots, with CBS Sports elevating two of its 20 games — the June 7th and August 9th battles between the Chicago Sky and the Indiana Fever — to its flagship network, CBS.

As the WNBA shoots for an even more impactful 2025 season, broadcasters are helping to boost the charge, offering increased access to the league’s brightest stars and biggest games.

March Madness Underdogs Look to Bust Brackets as NCAA Tournament Tips Off

Iowa's Lucy Olsen and Kylie Feuerbach celebrate during a 2025 Big Ten tournament game.
No. 6-seed Iowa has an underdog’s shot at upsetting No. 3-seed Oklahoma in the second round. (Michael Hickey/Getty Image)

The NCAA tournament tips off in earnest with the bracket's 64-team first round on Friday, as eager March Madness fans look beyond the chalk to eye the competition's underdogs after a rollercoaster 2024/25 basketball season.

Early upsets aren’t exactly the norm in the women’s tournament. Only one lower seed won their first-round matchup in 2024, and no team below a No. 3 seed has ever gone the distance, but in a season of increased parity, a few lower-rated squads are rounding into underdog form.

Harvard star Harmoni Turner dribbles during a 2023 game.
Harvard star Harmoni Turner could lead the Crimson to a first-round upset win. (Erica Denhoff/Icon Sportswire via Getty Images)

Breaking down potential March Madness bracket-busters

For potential March Madness upset instigators, late-season momentum late season momentum is the name of the game — a dangerous factor in any single-elimination tournament.

Even without superstar grad Caitlin Clark, No. 6-seed Iowa capped their regular season on a high before narrowly losing to No. 4-seed Ohio State in the Big Ten tournament's quarterfinals. Should they advance past No. 11-seed Murray State in their first-round Saturday matchup, the Hawkeyes are poised to give No. 3-seed Oklahoma a run for their money in the second round on Monday.

Entering as a No. 10-seed, Ivy League tournament champs Harvard will have their hands full against No. 7-seed Michigan State on Saturday, but Crimson senior Harmoni Turner and her season-average 22.5 points per game could tilt the scales in Harvard's favor.

After edging out first-round opponent No. 11-seed Iowa State, No. 6-seed Michigan is playing like an upset contender. Now a potential second-round matchup against No. 3-seed Notre Dame — fresh off a recent losing skid — awaits the young squad. 

With the brackets locked and the teams loaded, the prospects of twists and turns make the first two rounds of the NCAA tournament especially exciting — even if this year’s frontrunners appear destined for Tampa.

Michigan basketball's Syla Swords listens in a team huddle.
No. 6 Michigan will battle fellow Madness underdog No. 11 Iowa State in the tournament's Friday opener. (Michael Hickey/Getty Images)

How to watch Women's March Madness games this weekend

The Big Dance officially begins at 11:30 AM ET on Friday, when No. 11 Iowa State tips off against No. 6 Michigan on ESPN2.

Saturday's slate will complete the 2024/25 NCAA tournament's first round, with No. 6 Iowa beginning their Madness run against No. 11 Murray State at 12 PM ET on ESPN.

No. 10 Harvard will start dancing a few hours later, with the Crimson facing No. 7 Michigan State at 4:30 PM ET on ESPNews.

All games in the 2025 March Madness tournament will have live coverage across ESPN networks.

Start your morning off right with Just Women’s Sports’ free, 5x-a-week newsletter.