“Start fast.”

The U.S. women’s national team entered its opening match of the SheBelieves Cup guided by that directive, Mallory Pugh Swanson revealed at halftime.

Swanson delivered, striking first in the seventh minute and then adding another in the 34th to lead the USWNT to a 2-0 win against rival Canada at Exploria Stadium in Orlando. Florida. The 24-year-old forward has six goals in her last four games for the national team.

Her first goal came off an assist from Alex Morgan, who made her 200th appearance for the USWNT in the victory.

.@MalPugh strikes first 😤 pic.twitter.com/7sewcxBhas

— Just Women’s Sports (@justwsports) February 17, 2023

For her second goal, Swanson darted into the box to intercept an ill-placed pass from Canada, then slammed the ball into the back of the net.

2nd goal of the night for @MalPugh pic.twitter.com/nWStLGwPrU

— Just Women’s Sports (@justwsports) February 17, 2023

The USWNT showed high energy from the opening whistle, a welcome sign as the team continues to prepare for the World Cup.

For the Canada women’s national team, though, the match capped a draining week. The squad is embroiled in a labor dispute with its national federation and is playing the round-robin tournament under protest.

The best chance for Canada came from Janine Beckie at the very end of the first half. The shot required a diving stop from USWNT goalkeeper Alyssa Naeher, who made the save and recorded her second shutout of 2023.

🚫 NAEHER KEEPS IT AT ZERO 🚫 pic.twitter.com/T6pWsUYfvu

— U.S. Women's National Soccer Team (@USWNT) February 17, 2023

Claire Watkins’ top takeaways

Our staff writer Claire Watkins provides her breakdown of the USWNT’s victory. Follow her on Twitter @ScoutRipley and subscribe to the JWS newsletter for more.

The USWNT started off the SheBelieves Cup with a bang, defeating rival Canada 2-0 with two first-half goals from Mallory Swanson.

• Swanson continued her scintillating form, scoring off of the U.S.’s high press for her fourth and fifth goals of 2023 in just three games.
• The first goal came after a sequence started by Trinity Rodman and assisted by Alex Morgan, and the second off a slow back-pass by Canada defender Vanessa Gilles.

Center back Naomi Girma joined Rose Lavelle on the bench with a knock to her right leg, and Ashley Sanchez got the start in the attacking midfield.

• Emily Fox and Crystal Dunn started at outside back, with Fox switching to the right side of the pitch.
• Trinity Rodman got an extended look at the right wing, creating chances and switching the point of attack in the second half.

Canada looked somewhat mentally depleted after spending the week in conflict with their federation.

• The reigning Olympic gold medalists only registered three shots on goal, forcing Alyssa Naeher into one good save in first-half stoppage time.

Bottom line: Canada can be forgiven for a certain amount of mental fatigue, but the U.S. came into the SheBelieves Cup with an intensity that matches their ambition to win the whole thing.

Former Chicago Sky guard Allie Quigley made her retirement official on Tuesday, announcing her exit from professional basketball in a piece for The Players Tribune, nearly three years after her final WNBA game in September 2022.

The 14-year league veteran spent the last decade of her career playing for her hometown team, helping lead the Sky to a WNBA championship in 2021 while also picking up three All-Star nods and two WNBA Sixth Woman of the Year awards.

With a career average of 10.9 points per game and 39.4% shooting from beyond the arc, Quigley also claimed four 3-Point Contest victories, winning in 2017, 2018, 2021, and 2022 to set a record that still stands across the WNBA and NBA.

Chicago's all-time leading scorer for years, Sky guard Courtney Vandersloot — Quigley's wife — usurped her crown just two weeks ago.

"I love knowing that I can look back on my career and say it was really, really good — but it was part of the beginning of something truly great," Quigley wrote.

Explaining that she "never actually meant to do an Irish goodbye," Quigley initially took time off to become a mom, a process that took longer than expected.

Alongside Vandersloot, Quigley welcomed their first child, daughter Jana Christine, on April 8th — an event that spurred her to officially announce her retirement.

"[A]s special as the Sky winning a championship felt, and as proud of a moment as that was, bringing a baby into the world is our accomplishment we're most proud of," said Quigley.

On Tuesday, 2024/25 UEFA Champions League winners Arsenal announced that the Gunners are making the 60,704-capacity Emirates Stadium their permanent home for all WSL matches on the heels of last season's successful nine-game run in the north London venue.

Arsenal dominated the WSL in attendance during their 2024/25 campaign with a total of 415,000 tickets sold, a 20% increase over the Gunners' 2023/24 season.

Even more, the club averaged crowds of over 34,000 fans for the team's nine matches hosted at the men's side's historic Highbury home.

Both Arsenal's and the league's season-high attendance came in February, when 56,784 fans packed Emirates for the Gunners' North London Derby match against Tottenham.

While all of Arsenal's 11 WSL home games will kick off at Emirates, the reigning European champs will open their UWCL defense at the significantly smaller, 4,500-capacity Meadow Park, with future Champions League matches moving to Highbury should the Gunners advance to the tournament's knockout rounds.

"For us, this is just the beginning, and bringing every WSL match to the Emirates is another step for more supporters to be part of this special journey," said Arsenal head coach Renée Slegers in a club statement. "We'll come back next season, with fire in our hearts, more determined, more ambitious, and more together than ever."

Women's teams are big business, with global sports business conference SPOBIS International reporting this week that average WNBA franchise valuations rose to $90 million in 2024, while NWSL clubs weighed in at $104 million — doubling their 2023 mark.

In May, the reigning WNBA champion New York Liberty sold shares at a $450 million valuation, qualifying them as the world's most valuable women's sports team.

SPOBIS's top five includes the WSL's Chelsea FC ($326 million) alongside NWSL side Angel City FC ($250 million), the WNBA's Dallas Wings ($208 million), the Kansas City Current ($182 million), and the Las Vegas Aces ($140 million).

US women's sports teams hold a key advantage in the race to the top of the valuations table, with WNBA and NWSL squads able operate independently from men's systems.

Having separated from their men's side last year, Chelsea FC was the only non-US team to make the list, bolstered by Reddit co-founder Alexis Ohanian's $26.6 million purchase of a 10% stake in the 2024/25 WSL champs last month.

Other European teams in line for similar value boosts include OL Lyonnes and the London City Lionesses, both independently owned and operated by Washington Spirit owner Michele Kang.

With many factors contributing to a team's overall value — namely capital, media deals, viewership, ownership structures, and popularity — it's tough to predict the next big thing in women's sports, but these numbers point to a red-hot market across major pro leagues.

US Soccer is heading back to college, announcing Tuesday that the federation is launching a NextGen College Soccer Committee (NCS) to help solidify NCAA soccer's place in the national development system.

The NCS will "aim to integrate the college game more deeply into the broader US Soccer ecosystem, while ensuring it remains a strong, sustainable platform for student-athlete education, player development, and community engagement."

As professional soccer careers become more viable on the women's side, an increasing number of prospects are opting to sign directly with clubs out of high school rather than follow the traditional collegiate track.

Skipping college to go pro is common in other countries, where many clubs run their own academies for promising young players.

To "properly consider the development pathway and progression to college soccer," US Soccer is also working with pre-professional organizations like Elite Clubs National League, Girls Academy, and other US youth leagues.

Members of the NCS include Kansas City Current co-owner Angie Long, NWSL COO Sarah Jones Simmer, and former Duke standout and current MLS executive Ali Curtis.

With Tuesday's announcement, US Soccer appears to be acknowledging the challenges of maintaining NCAA soccer's appeal in the face of increasingly diverse pro opportunities — while also doubling down on the value of the college game.

"College soccer is integral to the fabric and future of our sport in this country," said US Soccer CEO JT Batson. "The individuals joining this group bring unique perspectives and expertise that will help us build a model where college soccer can thrive in a modern, connected system."