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Why USWNT needs SheBelieves Cup win, and why they might not

Vlatko Andonovski still has much to prove before the USWNT takes the field at the World Cup. (Ira L. Black – Corbis/Getty Images)

The U.S. women’s national team begins their 2023 SheBelieves Cup campaign on Thursday evening, with high-profile matchups against Canada, Brazil and Japan that will replicate the patterns of group stage play against top World Cup-level competition.

Each of the four teams have a shot at walking away with the SBC title, but for the U.S. as hosts and reigning World Cup champions, expectations for wins at home will follow the team through all three matches. Canada will play the U.S. at their own game, Brazil’s attacking quality remains elite with a rising defense, and Japan brings an element of youthful vibrancy to their rebuild.

Fans will expect the U.S. to lift the trophy at the end of next week regardless.

Some of those expectations are increasingly unreasonable considering the level of competition, but in short, it’s also possible the USWNT really just needs a win.

Why the U.S. needs a SheBelieves win

Pre-World Cup USWNT friendly losses are basically woven into the recent history of the team. The U.S. lost their opening game to kick off the World Cup calendar years in both 2015 and 2019, and they didn’t win the 2019 SheBelieves Cup either (that honor went to England, though the USWNT did avoid dropping a game).

This year, the USWNT enters the SheBelieves Cup having lost three games in a row for the first time since 1993, before staging a not-quite-convincing bounce-back against Germany to close out 2022. Those results have to be considered part of the learning process, but at some point, confidence is more important than working out the kinks.

The USWNT’s prowess on the international stage has long been a common belief and a global reputation to bend games even when they are technically outplayed. This current team has been somewhat unfairly held to that standard as they find their own identity in the most competitive global field the sport has ever seen.

With the World Cup now only a few months away, the U.S. needs to start shaping the narrative of a group that is young and untested. Expectations can be crushing, and players who feel that responsibility most keenly don’t always seem to be the newest faces to the team.

Lindsey Horan and Rose Lavelle are World Cup champions, but since they’ve been tasked with leading the team’s midfield without Julie Ertz and Sam Mewis, they have had difficulty finding each other at times, causing too many turnovers. The defense, likewise, has made mental mistakes in crucial moments, and the attack has been frustrated by a lack of touches on the ball.

“[The team’s identity] has evolved, but I don’t think it has changed, and I truly believe in the competitiveness,” Vlatko Andonovski told the media on Wednesday. “I truly believe in the relentlessness and in the fearless mindset that these players have.”

Winning can cure mental blocks, and belief is something that has to be earned. A strong record at the SheBelieves Cup would give the team the most positive momentum it’s had since the Tokyo Olympics. It also would indicate that Andonovski’s preferred style of play is beginning to take hold, a development U.S. fans have long awaited.

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Rose Lavelle and Lindsey Horan are still working out kinks in the U.S. midfield. (Richard Sellers/Soccrates/Getty Images)

Why the process is more important

There’s nothing wrong with being a little underrated going into a major tournament. Plus, the U.S. has things to work out on the field that could still benefit from being exposed. In a perfect world, the USWNT would be able to tweak their strategy and take three points, but their SheBelieves opponents will make that difficult and they’ve shown in recent months that they are not infallible to mistakes.

The U.S. is also dealing with personnel limitations going into their first game against Canada on Thursday night. Sophia Smith, the team’s leading scorer in 2022, is still working her way back from an offseason injury, and midfield engine Rose Lavelle will miss at least the first game with what Andonovski described as a “knock.” Injuries are going to be a reality for every team going into the World Cup. The U.S. has a chance to test their depth in February, altering their ceiling in the upcoming games.

“We have young players that are learning the identity of, or trying to fit in the identity of, the U.S. national team,” Andonovski said. “But to some degree, maybe it is better that some things feel like that and that we still haven’t shown our cards.”

If roster evaluation is still one of the primary purposes of a tournament of this level, there is some value in poor performances as there is in successful execution. The U.S. has a number of players still working their way back from injury, and time to make detailed evaluations has not been on Andonovski’s side.

Fear of a dropped result can’t get in the way of a commitment to figuring out how exactly Taylor Kornieck can best be used as a dual No. 6 or a hybrid No. 8, or whether attacking-minded fullbacks can successfully track back to absorb counterattacks. Andonovski has sculpted his team into a 4-3-3 (with the ability to turn into a 4-2-3-1) that plays in a pressing style, and if that style is still stifling creativity and causing defensive gaps, stopgap wins will not help the team in the long term.

Ultimately, if the U.S. can’t hang with the excellent squads competing in this year’s SheBelieves Cup, it’s better to know that now. U.S. Soccer has committed to Andonovski’s roster refresh project, but going in with false confidence led to the team being exposed in the last Olympics with no real Plan B in sight.

The U.S. comes into this tournament as the favorites on paper, with greater challenges on the horizon. They are best off absorbing expectations and executing, but this week will be a learning experience no matter who raises the trophy.

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

Portland Thorns Ink NWSL-Record Sponsorship Deal with Ring

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

WNBA Standout Monica Wright Rogers Named First GM of Toronto Tempo

Teresa Resch, President, Tempo Basketball Club introduces Monica Wright Rogers as GM of WNBA team Toronto Tempo.
Monica Wright Rogers (L) will serve as incoming WNBA franchise Toronto Tempo’s GM. (R.J. Johnston/Toronto Star via Getty Images)

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

A sold-out crowd of more than 19,000 WNBA fans packed Scotiabank Arena for a 2024 WNBA preseason game in Toronto.
A sold-out crowd of more than 19,000 fans packed Scotiabank Arena in Toronto for a 2024 WNBA preseason game . (Jordan Jones/NBAE via Getty Images)

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled Teams Enter the Playoff Race as Postseason Basketball Looms

Chelsea Gray #12 of Rose dribbles the ball against Rickea Jackson #5 of the Mist during an Unrivaled 3x3 Basketball game.
The Unrivaled postseason tips off on March 16th. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Unrivaled co-founder Napheesa Collier won the in-season 1v1 contest. (Carmen Mandato/Getty Images)

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

Mist BC's Aaliyah Edwards looks on during an Unrivaled 3x3 basketball game.
The Mist are tied for last place in the Unrivaled standings. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

Macario, Sentnor Impress in USWNT SheBelieves Cup Win Over Colombia

USWNT teammates celebrate Ally Sentnor's first international goal during Thursday's match.
The USWNT topped Colombia 2-0 in Thursday night’s 2025 SheBelieves Cup opener. (Omar Vega/Getty Images)

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

USWNT defender Emily Sonnett is honored for her 100 caps during a pre-match ceremony on Thursday.
Sonnett is the only USWNT athlete to play in all 10 SheBelieves Cups. (Omar Vega/Getty Images)

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

Australia's Alanna Kennedy reacts to losing the final 2024 Olympics group stage match to the USWNT.
he USWNT last faced Australia at the 2024 Paris Olympics. (Brad Smith/ISI/Getty Images).

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBSMax, and Peacock.

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