The women’s college basketball world was chaotic last week, which makes the second JWS top-25 ranking of the season a challenge — but a good challenge. Parity in the NCAA is at an all-time high, and that makes for great competition and thrilling games.

There’s plenty of room for debate, but at least South Carolina and Stanford have delivered each week. After the top two, the hierarchy gets messy. Here’s where things stood two weeks ago in our inaugural top-25 rankings.

1. South Carolina (8-0)

2. Stanford (10-1)

3. UConn (6-1)

The Huskies are coming off a loss to Notre Dame on Sunday, but Azzi Fudd missed most of the contest after appearing to injure her knee. They’ve beaten a lot of good teams so far this season — Texas, NC State and Iowa — and Notre Dame is a team that I can see in the Final Four. For those reasons, I’m keeping them at No. 3.

4. Ohio State (8-0)

If you’re an Ohio State fan, you’re most likely wondering why I’m keeping the undefeated Buckeyes below a UConn squad that just lost. When you look at these teams head-to-head, UConn (with Fudd) is the better team. Ohio State’s best win so far came over Louisville, a team that is underperforming. But if Ohio State keeps its undefeated streak going, with wins over strong Big Ten competition, this team will find itself in the top three.

5. Notre Dame (7-1)

What a crazy week for the Fighting Irish. Three days after losing to Maryland on a buzzer-beater by Diamond Miller, they handed UConn their first loss of the season. Against Maryland, they lacked any sort of inside presence and couldn’t hit from long range. Miller needed a heroic 31 points to lead her team to victory. Against UConn, both Lauren Ebo and Maddy Westbeld had breakout games. The fact that the Irish could correct their errors so quickly and defeat a top team bodes well for them going forward.

Olivia Miles bringing the energy ⚡ pic.twitter.com/sOsiBXXtkx

— espnW (@espnW) December 2, 2022

6. Indiana (9-0)

The Hoosiers were dominant against North Carolina in a 87-63 win on Thursday. Led by Mackenzie Holmes in the paint (25 points) and Sydney Parrish from the outside (24 points), the Hoosiers shot 53.3 percent from the field and 54.5 percent from beyond the arc. But without Grace Berger, who was injured against Auburn, there will be ups and downs for this team as they learn to make up for the loss of their floor general. Their 65-61 win over unranked Illinois on Sunday was less convincing, but overall the Hoosiers are performing in the face of adversity.

7. Iowa State (6-1)

8. Virginia Tech (8-0)

I didn’t come away from Virginia Tech’s 59-56 win over Tennessee feeling particularly confident in the Hokies. They turned the ball over 16 times and shot just 33.3 percent from the field, while Elizabeth Kitley disappeared offensively against the defense of Tamari Key. The Hokies need her to perform better if they’re going to make a deep run this season. That being said, they managed to get a win without an injured Ashley Owusu (finger), and they got contributions from a lot of different players to make up for Kitley’s quiet game. The Hokies are undefeated, and they won’t need to wait long to prove themselves, with Notre Dame awaiting on Dec. 18.

9. North Carolina (6-1)

10. NC State (7-1)

After getting blown out by UConn on Nov. 20, the Wolfpack responded in a big way against their next ranked opponent, defeating Iowa 94-81 on Dec. 1. Caitlin Clark went off for 45 points, but NC State contained everyone else and used a balanced offensive attack to get the win. Four of five starters finished in double figures, and Saniya Rivers had a breakout game off the bench, scoring 22 points. The South Carolina transfer is a dynamic talent who can contribute in many ways. Her career-high game is a good omen for the Wolfpack moving forward.

Transition buckets by @Ihoop___22.

🐺 11
🟡 17
:59, 1Q pic.twitter.com/6XPFzkJsem

— #10 NC State WBB 🐺🏀 (@PackWomensBball) December 2, 2022

11. Arizona (7-0)

12. UCLA (8-1)

13. Oregon (6-1)

14. Creighton (7-1)

15. Maryland (7-3)

My early concerns about the Terrapins have turned out to be true: They go where Diamond Miller takes them. Against Notre Dame, her 31 points and impressive buzzer-beating shot sealed a victory, But against Nebraska a few days later, she was held to 13 points, and despite an excellent game from sophomore Shyanne Sellers (21 points, eight rebounds), the Cornhuskers came away with a 90-67 upset. That’s the second-highest points total for Nebraska this season, raising concerns about Maryland’s defense as well.

16. Iowa (6-3)

17. Michigan (9-0)

18. Utah (7-0)

19. LSU (9-0)

What to do with LSU? I think the Tigers are good, but with their strength of schedule (or rather, lack thereof), it’s hard to tell. Yes, they are undefeated, but they have yet to play a ranked team or tough unranked team. Southeastern Louisiana played the Tigers close in an eight-point loss on Nov. 29, which is less than ideal for an LSU squad trying to prove itself despite the weak schedule. I won’t feel comfortable putting the Tigers in the top 15 until they win in the SEC.

20. Baylor (6-2)

21. Gonzaga (7-2)

22. Louisville (5-4)

Coach Jeff Walz has described this team as “Jekyll and Hyde,” but lately, it’s been a lot more Hyde. A loss to Ohio State makes sense, and losses to South Dakota State and Gonzaga aren’t season ruiners, but a 67-49 defeat to Middle Tennessee on Sunday is downright bewildering. I’ll need to see a lot more from the Cardinals going forward, and another loss to an unranked opponent will likely drop them from the rankings entirely.

23. Villanova (7-2)

24. Oklahoma (7-1)

25. Marquette (7-2)

Marquette has two quality wins over Texas and Gonzaga plus an overtime loss to UCLA. After they were upset by Seton Hall this week, I thought about dropping the Golden Eagles from the top 25, but their resume is good enough to keep them in. I also considered Texas for the last spot this week, and the Longhorns are out of chances after losing to South Florida with Rori Harmon in the lineup.

Eden Laase is a Staff Writer at Just Women’s Sports. Follow her on Twitter @eden_laase.

The first-ever Unrivaled Basketball playoffs delivered both on and off the court, with Rose BC’s championship victory over Vinyl BC drawing the largest TV audience the offseason league has seen in 3×3 play to date.

An average of 364,000 viewers tuned into Monday’s final, peaking at 385,000 fans and marking a 99% increase over Unrivaled’s record-breaking regular-season average audience of 221,000.

Including the league's postseason success, Unrivaled capped its inaugural season having aired the 10 most-watched women’s basketball broadcasts in the history of broadcast partner TNT Sports.

In total, Unrivaled reached an impressive 11.9 million viewers across its two-month regular-season and postseason run — including the league's first-ever in-season 1v1 tournament.

That head-to-head competition ultimately drew the league's top performing tilt, with the final between runner-up Mist forward Aaliyah Edwards and eventual 1v1 champion and Lunar Owls forward Napheesa Collier averaging 377,000 viewers with a 398,000-fan peak.

"We’ve built an incredible foundation," Unrivaled president Alex Bazzell told reporters once the season wrapped. "Based on what the viewership is, now it’s our job to [ask] 'how do we grow that a bit?' We’re very proud about where we stand in the women’s sports ecosystem of viewership."

Unrivaled bags more big wins in inaugural season

Outside of TV viewership, Unrivaled also scored high social media engagement numbers, which have been a key metric for the league since its outset.

This season saw the league generate more than 589 million owned and earned social media impressions, and the pool of Unrivaled athletes collectively grew their own personal accounts by nearly one million followers in less than three months.

Perhaps most importantly for the players, the league followed through on its promise to prioritize athlete compensation, shelling out over $8.65 million in player salaries and performance bonuses from both Monday's championship and last month's 1v1 tournament.

With the offseason league designed primarily as a TV product, both Unrivaled and TNT will carry 2025’s wins far into their six-year partnership’s future — all while the WNBA will look to capitalize on the league’s ratings successes as its own May 16th season-opener nears.

As the 2025 NCAA tournament tips off this week, few Women's March Madness teams have had a more remarkable run than No. 1 overall seed UCLA.

The Bruins only lost two regular-season games this year, a streak that led to a Big Ten conference tournament title, and, eventually, top-ranked entry into this weekend’s tournament start. By securing the first No. 1 overall seed in program history, this group of UCLA players has already proven themselves the most successful in school history — with additional hardware firmly on the horizon.

But junior Kiki Rice has preferred to keep things in perspective, as she told Just Women’s Sports in the quiet days between the regular season’s end and the postseason's launch.

“The reality is we lost two games the entire year, and that's a pretty good record: 27-2,” she said matter-of-factly. “I think most people would be pretty happy with that.”

UCLA did, however, launch their Big Ten tournament campaign with unfinished business, having fallen twice to crosstown rival USC to cede the regular-season conference title. While they got their revenge in the Big Ten tournament title game, UCLA head coach Cori Close wasn’t shy about wanting to meet the Trojans one more time — at the NCAA Final Four in Tampa.

A Final Four battle would give UCLA the ability to draw even with JuJu Watkins and the Trojans this season, claiming the biggest bragging rights of all. But Rice knows that once-in-a-lifetime opportunities start with everyday consistency.

“It’s about resetting, and how we can move on, get better, and learn,” she said. “How we individually can be better for our teammates and be better for our coach.”

All eyes on women's basketball — and UCLA

As the profile of women’s basketball rises at an exponential rate year after year, many college programs have benefited from the broader spotlight. But winning remains one of the best promotional tools available, and UCLA doubled down on that prospect, signing star transfer Lauren Betts last season in a move that culminated in back-to-back Sweet Sixteen appearances. 

This year, though, the Bruins want more. And as the team’s star power continues to emerge, anything seems possible.

Rice has been one of those stars. Literally — she starred in ESPN’s 2024 docuseries Full Court Press, giving fans a chance to see behind the curtain into what makes the 21-year-old tick. And while Betts pulls defensive focus on the court, Rice can make the offense sing. She leads the team in assists and steals per game, carrying a heavy load when games get tough.

As a young player making a name for herself, Rice enjoys the off-court attention. But she’s not immune to the pressure that accompanies greater scrutiny.

“It’s been a lot,” she reflects. “But it's also been something that me, and I think the rest of my teammates, we wanted. It's part of being in women's sports at this time, where it's really growing so much.”

She described the national attention as a welcome change. With attendance, TV viewership, brand deals, and other KPIs on the rise, the Bruins know it’s time to seize the moment. 

“This is what we deserve,” Rice said resolutely. “Let's take advantage of it, and be thankful for it.”

Rice embraces the spotlight on and off the court

But if success on the court fuels exposure off the court, Rice understands the importance of balancing the bigger picture with remaining focused on the task at hand. And that mindset especially rings true in the era of blockbuster NIL deals.

“I want to take advantage of all these opportunities,” she said. “But they take time, and that's time away from school, that's time away from personal relaxation and reset time. That's time away from being in the gym.”

Rice has garnered attention from countless brands over the course of her college career. That includes signing with Jordan Brand as their first-ever NIL contract in 2022. Since that milestone, she’s gone on to work with major players in the women’s sports ad space like Buick, Dove, Neutrogena, and Beats by Dre, among others.

“I've definitely gotten more used to it,” she continued. “But I wouldn't say it's always easy”

March Madness AT&T ad highlights UCLA stars

Today’s student-athletes are expected to keep up with their studies and stay fit on the court, while also participating in the larger sports cultural conversation via brand partnerships and media appearances. That’s why fans will see Rice’s face throughout the tournament — and not just sweating it out in UCLA blue and gold.

When the game cuts to commercial, you might spot Rice starring in a new AT&T TV ad alongside Betts, promoting the sport both Bruins love to play. She even got a chance to flex a few comedy muscles onscreen, saying that her experience in front of the camera was nothing but positive.

“To be part of such a high quality production and film that commercial, I had a great time doing it,” she said, adding that Betts has been a friend she can lean on when the balancing act that is modern-day college sports gets too stressful. 

“I feel like she kind of understands, and is going through something very similar,” Rice says of her teammate and AT&T co-star. 

Getting UCLA tournament ready from the inside-out

She also credits her family as a major source of support, even if they're many miles away on the East Coast, where Rice became one of the country's top high school prospects. And over the years, she’s taken personal responsibility in creating her own stability. She learned from experience the cadence required to not let fatigue set in at the end of a grueling basketball season.

Rice especially prioritizes taking care of her body, as March’s schedule sees games in quick succession. But she also grounds herself in the moment, viewing March Madness as not just a point of pressure, but one of opportunity.

“We've been talking about the NCAA tournament and Big Ten tournament all season long,” said Rice. “It's just like we talk about in practice: We have a new new season ahead of us, two new seasons coming up.”

But for all Rice’s individual and collective achievements so far, when the Bruins tip off against Southern University on Saturday, the pursuit of greatness begins anew. From falling just short of a regular-season title to edging out USC in the Big Ten tournament, Rice is eager to put a winning stamp on an already historic UCLA season.

“At the end of the day, we're just trying to win,” she said. “We don’t have that long, so we’ve got to take advantage of it.”

US women’s rugby stole the spotlight this week, as incoming domestic league Women’s Elite Rugby (WER) prepares for its first-ever season while USA Rugby gears up for a newly announced series of home friendlies.

In the lead-up to the kickoff of the 2025 Rugby World Cup in England this August, the world No. 9-ranked Eagles will be playing a pair of tune-up friendlies, taking on No. 11 Japan in Los Angeles on April 26th before facing No. 2 Canada in Kansas City on May 2nd.

The national team will then play a final send-off match against No. 16 Fiji in Washington, DC, on July 19th before heading to London for the 10th edition of the international tournament.

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Momentum continues with new women's rugby league

The Eagles' pre-World Cup tour aims to continue the sport's momentum that the team initially sparked during last summer's Olympic bronze medal-winning run in Paris.

That standout performance prompted increased demand for more consistent women’s rugby programming in the States, with longtime proponents of the sport welcoming fresh fans into the fold with hopes of continuing to grow the game in the US.

Some of the increased demand will be met by WER, as the new league formalized its sanctioning agreement with USA Rugby earlier this week in anticipation of their March 22nd kick-off.

With six teams representing the Bay Area, Boston, Chicago, Denver, New York, and the Twin Cities, WER will play a three-month regular season before contesting the league's first playoffs.

"We are confident that the start of WER will be a key moment in the growth of the sport," said WER president Jessica Hammond-Graf in a statement. "We can’t wait for fans to experience the excitement and intensity of high-level, professional women’s rugby in the US."

How to buy tickets to US women's rugby games

Tickets to the Eagles’ World Cup send-off tour go on sale March 28th, while fans hoping to catch WER’s debut season can purchase seats online now.

With the March Madness No. 1 seeds evenly split between the Big Ten and SEC, April’s Final Four becoming a conference tournament championship rematch doubleheader is very much on the table.

The quadrants led by SEC tournament finalists South Carolina and Texas share one side of the bracket, meaning the Gamecocks and Longhorns could meet before the 2024/25 NCAA championship game in an all-conference semifinal.

Similarly, crosstown rivals UCLA and USC top the other two quadrants, putting the LA teams on course for all-Big Ten semifinal.

Both conference pairs have already faced off three times this season, with South Carolina holding a 2-1 2024/25 record over Texas and USC riding into the Big Dance with the same record over UCLA.

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Other top teams hunt rematches with NCAA No. 1 seeds

Before the No. 1 seeds lock in on any all-conference semis, however, they must advance past other elite contenders — some of whom have recent beef with the quadrant queens.

No. 3 seed Notre Dame — the only team to fail to snag a No. 1 March Madness spot after reaching the AP Poll's top ranking this season — awaits a possible 2024/25 rematch with Texas in the Elite Eight round, with the Irish eyeing a second season victory over the Longhorns after toppling Texas 80-70 in December.

As for No. 1-seed USC, the Trojans sit on a collision course with No. 2 UConn, setting up what could be a second-straight Elite Eight battle between the pair. The Huskies won last year's encounter 80-73 behind 28 points from superstar Paige Bueckers, before falling to eventual tournament runners-up Iowa in the 2023/24 Final Four.

That said, USC already defeated UConn once this season, with sophomore phenom JuJu Watkins putting up 25 points in the the Trojans' narrow 72-70 December win.

For these potential non-conference games, the rematches are somewhat by design, as top programs try to stack their schedules with the NCAA's best teams each season, both to challenge their rosters and to build their NCAA tournament resumes.

"If you play a good enough schedule, you're always going to run into somebody you've already seen," explained legendary UConn head coach Geno Auriemma earlier this week.

While bracket busters could impede an all No. 1-seed Final Four, no team seeded lower than No. 3 has ever won an NCAA championship, meaning at least a few of these top-tier rematches are likely in the coming weeks.

How to watch the Women's March Madness tournament first round

No. 6-seed Michigan and First Four winner No. 11-seed Iowa State open the tournament, tipping off March Madness at 11:30 AM ET on Friday, with live coverage on ESPN2.

The first top seed to take the court in Friday's 16-game slate is South Carolina, who will face No. 16-seed Tennessee Tech at 4 PM ET before UCLA closes out the night against First Four winner No. 16-seed Southern at 10 PM ET.

Both No. 1-seed games will air live on ESPN.