Serena Wiliams and Alex Morgan are amongst the top 10 most marketable athletes in the world, according to sports industry news outlet SportsPro.

Williams is the second-most marketable athlete in the world behind men’s soccer star Cristiano Ronaldo, while Morgan sits in eighth. Other USWNT players on the list of 50 athletes include Megan Rapinoe (No. 27) and Becky Sauerbrunn (No. 40).

Williams and Morgan are joined in the top 10 by soccer star Sam Kerr (No. 9) and tennis star Naomi Osaka (6th). U.S. Olympic gymnast Simone Biles, British tennis player Emma Raducanu and Spanish soccer player Alexia Putellas sit just outside the top 10, in 11th, 12th and 13th, respectively.

Athletes on the list were ranked based on three scoring components: brand strength, economics and audience. While social media following and reach are considered, so are their social impact, charitable endeavors and influence.

“Marketability can be defined in many ways, but what’s clear from our in-depth assessment is that each of the athletes in this year’s diverse list delivers considerable value to their brand partners,” SportsPro editorial director Michael Long said. “Not only are the athletes elite, highly visible performers in their respective sports, their individual reach and influence and, in many cases, willingness to speak out on social issues positions them as ideal ambassadors for companies seeking to communicate authentically to consumers.”

Williams received an overall score of 67.99, while Morgan received a score of 48.07. Kerr was right behind Morgan with a score of 48.01.

This comes after Morgan led women’s sports in endorsement deals in 2022 with 27 total endorsements. Williams came just behind her with 26 deals.

The grass court chaos of Wimbledon didn't disappoint this week, as the unpredictable surface claimed more than one surprise victim in the 2025 Grand Slam's first round.

A full 10 of the London tournament's 32 seeded players fell in the competition's first round, including four of the WTA's Top 10: World No. 2 Coco Gauff, No. 3 Jessica Pegula, No. 6 Qinwen Zheng, and No. 9 Paula Badosa.

"I should just play no tournaments, get no wins, then roll into Wimbledon, and maybe I'll have better results," US star Pegula joked after her two-set Tuesday loss to Italy's No. 116 Elisabetta Cocciaretto, referencing her recent wins.

Gauff's short Wimbledon outing also represented a new challenge for the 21-year-old standout, as the top-ranked US tennis player struggled to bounce back after winning the 2025 French Open last month.

"I feel like mentally I was a little bit overwhelmed with everything that came afterwards," Gauff told ESPN. "So I didn’t feel like I had enough time to celebrate and also get back into it."

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The upsets continued as Wimbledon entered its second round on Wednesday morning, claiming several more seeded players like world No. 5 Jasmine Paolini and No. 15 Diana Shnaider, though both No. 1 Aryna Sabalenka and unseeded fan favorite Naomi Osaka cruised into the Slam's third round on two-set wins.

No. 8 Madison Keys now leads the US contingent, with fellow US contender No. 12 Amanda Anisimova joining the 2025 Australian Open champion in snagging their own two-set, second-round victories on Wednesday.

How to watch the 2025 Wimbledon Championships

Second-round play at the 2025 Wimbledon women's singles tournament continues on Thursday, as seven US players — including No. 10 Emma Navarro and No. 28 Sofia Kenin — look to advance to the competition's third round.

Live continuous coverage of the London Grand Slam airs on ESPN.

The world No. 1 USWNT will close out their summer international break against a familiar foe on Wednesday night, facing North American rival No. 8 Canada for the first time this year.

"It's never friendly, you know? It's always like a final," US midfielder Sam Coffey told media earlier this week. "We all know each other super well."

"I'm really excited to be a part of it again for our younger, newer players," she continued. "I think it's going to be a huge learning opportunity on what representing this crest means."

The Northern neighbors are the USWNT's most frequent opponent, with the US entering the pair's 67th meeting with a 53-4-9 all-time record against Canada.

Wednesday's matchup will also mark Canada's first US clash under new head coach Casey Stoney, who joined the team in January following her abrupt June 2024 dismissal by the NWSL's San Diego Wave FC.

As for US boss Emma Hayes, she'll be looking for yet another refreshed set of starters on Wednesday after swapping out all 11 players between the team's two friendlies against Ireland last week.

"It's a testament to players and staff alike that we can rotate to different groups like we did last game, and everybody's understanding [the tactics] to varying degrees," Hayes said on Tuesday.

With months to go before the next USWNT camp in October, Wednesday's showdown serves as the last chance for bubble players to prove their worth, all while the team aims to cap the summer window with a big win over their longtime rivals.

How to watch the USWNT vs. Canada on Wednesday

The USWNT will cap their three-friendly summer break against Canada at 7:30 PM ET in Washington, DC.

Live coverage of the clash will air on TNT.

The Indiana Fever lifted their first trophy since 2012 on Tuesday night, winning the 2025 WNBA Commissioner's Cup with a 74-59 upset victory over reigning Cup champs Minnesota — all while injured star guard Caitlin Clark watched from the sidelines.

To snag the win, Indiana leaned on balanced scoring, with forward Natasha Howard's 16-point, 12-rebound double-double leading the Fever's five double-digit shooters.

At the same time, the Fever employed a shutdown defense, limiting the Lynx to their lowest point total of the season.

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Beyond the $500,000 payout, Tuesday's win gives the 8-8 Fever a momentum boost as the team continues contending with both high-profile departures and the limited availability of their floor general.

"We have a resilient group, you know?" Indiana head coach Stephanie White said after the game. "They're tough, mentally and physically, they pull for one another. I'm just really proud."

"It felt good to get a win under gut-check circumstances," echoed guard Kelsey Mitchell. "To have so much going on and still stay consistently for each other, it was beautiful. It felt really amazing."

As for the league-leading Lynx, the Commissioner's Cup loss won't impact Minnesota's regular-season WNBA standings — and they’ll hope to build on the learnings from last night's ego blow.

Minnesota also has a bit of history one their side, as the last two Commissioner's Cup runners-up went on to win the WNBA Championship in the same year.

"We have to take this game to heart and learn from the mistakes we made, the way we showed up, the way we prepared, and make sure we don't do it again," said Lynx center Alanna Smith.

How to watch the Indiana Fever, Minnesota Lynx this week

Neither 2025 Commissioner's Cup contender will have much time to reflect on Tuesday's game, as both Indiana and Minnesota will dive back into regular-season WNBA play on Thursday.

The Fever will host the Las Vegas Aces at 7 PM ET, airing on Prime, before the Washington Mystics visit the Lynx at 8 PM ET, with live coverage on WNBA League Pass.

Indiana Fever guard Sophie Cunningham turned heads on Tuesday, criticizing the latest WNBA expansion plans in light of ongoing WNBPA CBA negotiations.

Cunningham drew ire from some fans after expressing skepticism about the WNBA awarding expansion teams to Detroit and Cleveland over other possible cities, while also suggesting that the league might be growing too quickly.

"You want to listen to your players, too. Where do they want to play?" she told reporters ahead of Indiana's Commissioner's Cup win. "I'm not so sure what the thought process is there, but at the end of the day, you want to make sure that you're not expanding our league too fast."

"It's kind of a hard decision-making situation. But man, I don't know how excited people are to be going to Detroit or [Cleveland]."

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Elsewhere, Phoenix Mercury forward Satou Sabally also voiced her expansion concerns on Tuesday, calling on the WNBA to keep player support at the forefront when adding expansion teams.

"We really have to put an emphasis on the players that are in our league right now," she told reporters. "Maybe focus on the teams that find excuses continuously to lack investment in their players before we focus on adding more to the grain of people that can't really be sustained."