FIFA is calling on broadcasters to increase their TV bids for the 2023 Women’s World Cup after rejecting a number of offers for being too low.

Romy Gai, FIFA’s chief partnerships and media officer, said the body has already turned down offers to broadcast the World Cup in Italy, Germany, France and the United Kingdom (and expects Spain to follow) on account of their value. He declined to name the TV providers.

“This is not a case of being priced out, but rather testament to a lack of willingness of broadcasters to pay what the women’s game deserves,” Gai told Bloomberg in an interview published Thursday.

Women’s soccer attendance and viewership records have surged since the 2019 World Cup, which drew a combined 1.12 billion viewers across all platforms. The UEFA Women’s Champions League final in May enjoyed a 56 percent increase in viewership over last year’s final, with 3.6 million fans tuning in to watch Lyon defeat Barcelona. England’s win over Germany in the final of the 2022 UEFA Women’s European Championship set the mark for the most-watched women’s soccer match ever in the UK at 17.4 million viewers.

“Audience figures show that the Women’s World Cup 2019 in France was a catalyst for change in terms of TV audience,” Gai said. “We know the opportunity for women’s football is there. Now, together, we need to capture it.”

The draw for the World Cup, taking place in Australia and New Zealand next summer, will be held this Friday at 7:30 p.m. local time in Auckland.

The United States women’s national team, winners of the 2019 World Cup, qualified for the 2023 tournament during the Concacaf W Championship in July.

For the first time, they will compete in a World Cup under their new collective bargaining agreement, which achieved equal pay between the men’s and women’s teams when it was ratified in May. That includes closing the gap between FIFA prize bonuses, which are substantially different for men’s and women’s tournaments and had been the biggest hold-up in negotiations with U.S. Soccer.

In the U.S., Fox and Telemundo own the broadcast rights to the 2023 Women’s World Cup.

The 2025 NWSL Championship claimed a major viewership milestone on Saturday, as Gotham FC's 1-0 title win over the Washington Spirit became the first-ever league match to record an average of more than one million viewers.

The CBS evening broadcast averaged an impressive 1.184 million fans and peaked at 1.55 million viewers, making it the most-watched NWSL match of all time.

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The 2025 final marked a 22% viewership increase over the 967,900 fans who watched 2024's Orlando Pride victory — the previous NWSL viewership record-holder — and a 45% ratings gain over Gotham's 2023 championship win, which averaged 816,800 viewers.

Saturday's gains both matched the 22% viewership increase the NWSL regular season saw this year and also far exceeded the 2025 postseason's pre-final year-over-year increase of 5%.

Calling the one-million viewer mark "an extraordinary achievement" in Tuesday's league statement, NWSL commissioner Jessica Berman also noted that the "record-setting audience demonstrates the deepening connection fans have with our players, our clubs, and the world-class competition on the field, and it underscores the growing demand for women's soccer on the biggest stages."

"We're incredibly proud of what this moment represents for the NWSL and for everyone who continues to invest in and believe in the future of our game," Berman added.

Incoming offseason league Project B scored more major WNBA signings this week, as the upstart venture continues stacking its roster ahead of a planned November 2026 launch.

Indiana Fever guards Kelsey Mitchell and Sophie Cunningham have both publicly signed on with Project B, joining already announced talent like Seattle Storm star Nneka Ogwumike and Phoenix Mercury forward Alyssa Thomas, New York Liberty center Jonquel Jones, and Las Vegas Aces guard Jewell Loyd.

Also inking deals to join the inaugural season of Project B are Chicago Sky center Kamilla Cardoso, Golden State Valkyries forward Janelle Salaün, and Li Meng, a former Washington Mystics guard and current player in the Women's Chinese Basketball Association.

The multi-continent, Formula One-style traveling tournament circuit will ultimately sign 66 international stars, as Project B looks to field six 11-player teams in its debut 2026/2027 campaign.

Project B player signings will undoubtedly impact other offseason leagues like Unrivaled and Athletes Unlimited, but the new venture is also looming large over the ongoing WNBA CBA talks.

With negotiations racing toward this Sunday's extended deadline, Project B is putting WNBA compensation offerings under increased pressure, as the new league is reportedly anteing up multimillion-dollar salaries to its signees — far exceeding the 2025 WNBA maximum as well as the $1.1 million-max currently on the negotiating table.

World No. 1 Spain will take aim at a second-straight UEFA Nations League title this week, as La Roja take on No. 5 Germany in the first leg of the 2025 tournament's final at 2:30 PM ET on Friday.

The defending Nations League champions booked their spot in the 2025 final by dismantling No. 3 Sweden 5-0 on aggregate in the semifinal round, while Germany advanced after a tense 3-2 aggregate win over No. 6 France.

Germany must also contend with availability issues during Friday's match, as 28-year-old Bayern Munich forward and senior national team leading scorer Lea Schüller will be out due to family reasons.

To overcome that disadvantage, German head coach Christian Wück is reinforcing the team's back line, adding Athletic Bilbao defender Bibi Schulze Solano to the roster on Wednesday.

Also aiming to shut down Spain's offensive firepower on Friday is new NWSL champion goalkeeper Ann-Katrin Berger, who joined her German compatriots late following Gotham FC's title celebrations in New York this week.

While Spain and Germany will contend for the 2025 Nations League trophy this week, the pair — along with ousted semifinalists Sweden and France — have already booked spots in the top group of teams battling for tickets to the 2027 World Cup, with UEFA qualifying set to begin in 2026.

A full 19 months removed from their back-to-back Final Four runs, No. 11 Iowa basketball refuses to go away, with the Hawkeyes already notching one Top-25 win in the young 2025/26 NCAA campaign so far.

The still-unbeaten Hawkeyes took down No. 15 Baylor 57-52 last Thursday, with Iowa starting post players Hannah Stuelke and Ava Heiden combining for 28 points while guard Taylor Stremlow added another 12 off the bench in the marquee win.

"We have nice pieces," said Iowa head coach Jan Jensen this week. "But it's knowing when to play which pieces and with whom, and we're six games in."

The Hawkeyes have been finding their new identity under Jensen after a transformative period saw Iowa's longtime head coach Lisa Bluder retire while superstar guard Caitlin Clark joined the WNBA.

"Jan's been amazing," Stuelke told JWS at the Big Ten Media Day in October. "She stepped up like she needed to, and she's been growing every day since she's been the head coach, which it's really cool to see she cares. And it's a great environment for all of us."

"I have a year under my belt," Jensen echoed. "I know what this chair feels like now, and I have a little better of understanding of what that first road trip feels like, what that first big win feels like, or the tough loss feels like."

Iowa's season heats up with a ranked rivalry matchup against No. 10 Iowa State on Wednesday, December 10th.

The state rivals will tip off at 7 PM ET, with live coverage airing on ESPN.