Sydney Colson believes in the WNBA’s potential to grow. But first, she said in an interview with Gilbert Arenas, the league needs to actively court more women fans.

“Y’all should have been getting beauty deals for women,” Jones said. “There should’ve been skin deals, lipstick, feminine products, tampons. There are so many things that should be easy, like, low hanging fruit.”

Colson, 34, a point guard for the Las Vegas Aces, has been in the league since 2011, when she was drafted by the Connecticut Sun with the No. 16 pick in the WNBA Draft. She’s seen the WNBA grow in that time but believes there’s even more room.

She has developed an audience of her own, with 139,000 Instagram followers, and is set to star in an unscripted series for Ryan Reynolds’ Maximum Effort alongside Theresa Plaisance. The show, called “The Syd + TP Show” will follow Colson and Plaisance’s efforts to become the faces of the WNBA despite being bench players.

Colson has been a key role player for the Aces as they look to repeat as WNBA Champion. Earlier in the season, her teammate, A’Ja Wilson, scored 53 points against the Atlanta Dream, tying the league’s all-time record for points in a single game.

Colson believes more of an emphasis on scoring could bring additional fans to the league.

“With scoring, that could be a thing that men and women want to see, and kids, you want to see a fast-paced game. I want to see somebody score 53 points in a game,” Colson said. “There are definitely things they could be doing to grow the game, and the viewership.”

The PWHL unveiled all-new uniforms for its six founding teams on Thursday, after a long process that saw players competing under generic names and logos for the duration of the league's inaugural season.

Bauer — the PWHL's exclusive game and replica home jersey provider — is the sportswear company behind the uniforms. The league also worked closely with creative agency Flower Shop to refine each team's jersey design and branding.

Bauer Hockey takes the lead in PWHL jersey production

"We're proud to be the official game and replica jersey partner for the PWHL, as a next step in our long-standing commitment to girls and women’s hockey," said Mary-Kay Messier, Bauer Hockey's VP of global marketing, in Thursday's PWHL press release. "We are honored to celebrate the players, outfitting them with authentic on-ice jerseys. We are equally excited to celebrate the fans, providing premium-crafted replica jerseys so they can show their passion and support for their favorite PWHL team."

Each team's jersey incorporates elements unique to the club's regional and brand identity. Accordingly, the Minnesota Frost's uniform "embraces the chill" with a deep purple and white motif, "capturing the sharpness of the frozen landscape." Meanwhile, the Boston Fleet's jersey draws on alternating colored stripes, resulting in a "wave-like pattern that evokes a strong connection to the sea."

"Working alongside the team at Bauer, we put thought behind every color, every stitch, every fabric choice — every element— to ensure these uniforms are of the highest quality," added Jayna Hefford, PWHL SVP of hockey operations. "From the design process to final production, we aimed to create uniforms that not only reflect the spirit of each team but also deliver top-tier performance and comfort for our athletes."

PWHL brings home replica jerseys to fans

"Players and fans alike have been waiting for this moment and we couldn't be happier with the six unique looks each team will don moving forward," said PWHL SVP of business operations Amy Scheer. "These jerseys mark the latest evolution in our league's history, and we can't wait to see them showcased both on the ice and in the stands."

Fans can now purchase home replica jerseys online at the Official PWHL Shop, with key retailers following on November 14th. Replica jerseys will also be available at all home games when the season kicks off on November 30th.

In today’s episode of The Late Sub, host Claire Watkins breaks down the ins and outs of every NWSL quarterfinal, including who to keep on upset watch and what to expect tactically between the lines.

Then, Watkins sits down with 2024 Olympic bronze medalist rugby player Sammy Sullivan to chat about the future of rugby in the US. Sullivan digs into how she balances the rugby's newfound spotlight with the day-to-day grind of being a pro athlete, plus how fans can keep up with Team USA Rugby all year-round.

The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.

Subscribe to The Late Sub to never miss an episode.

Minnesota Lynx forward Alissa Pili is the official face of Nike's Native American Heritage Month-inspired N7 Collection, the brand announced on Thursday.

Created in partnership with young Indigenous designer Chelysa "Chief" Owens-Cyr, Canada, the campaign "celebrates Indigenous culture and its interconnectedness with nature while helping preserve and showcase Native traditions for generations to come."

Pili signed Nike N7 contract in rookie WNBA season

Minnesota drafted Pili, who is of Samoan and Alaskan Iñupiat descent, as the No. 8 overall pick in the 2024 WNBA Draft.

No stranger to using her platform to encourage young Indigenous athletes, the Utah alum and 2023 Pac-12 Player of the Year inked her endorsement deal with Nike's N7 in June. The rookie signing was part of the sportswear giant's "commitment to uplifting Indigenous athletes and ensuring the next generation of Native youth see themselves represented."

At the time of her signing, Pili stated "I’m so honored to join the Nike Family as an N7 athlete. Representation is important to me, and I look forward to making an impact in the league and demonstrating to all the Indigenous and Polynesian girls who love the game that they can reach their dreams.”

Lakota-inspired designs feature in Nike N7 Collection

This edition of the N7 Collection aims to empower and reinforce self-expression and includes clothing and exclusive turquoise colorways in both Nike Dunk and KD17 sneakers, now available online and at select retail locations.

Designer Chief chose geometric patterns reflecting Lakota teachings, saying "I want Native youth to feel represented, strengthened and empowered by this collection, which takes inspirations from what you’d historically see in beadwork or other traditional wear and applies it to modern, contemporary clothing."

"It's a good representation of my people to be able to share my culture and voice with not only Indigenous communities, but the whole world," Chief added. "The Lakota term I'd connect with it is 'Mitakuye Oyasin,' which means all my relations, we are all connected, we are one."

N7 Fund nonprofit grant applications now open

The N7 Collection release coincides with the opening of grant applications for Nike's N7 Fund, an initiative that invests in nonprofits elevating North America's Indigenous communities.

With $625,000 up for grabs since the N7 Fund grants began in 2022, nonprofit organizations can apply through January 6, 2025.

With NCAA basketball tipping off this week, early season upsets and hard-fought wins are already humbling some of college's top-ranked programs.

No. 19 Florida State fell to unranked Illinois 83-74 on Thursday despite 27 points from junior guard Ta'Niya Latson and a 22-point, 14-rebound double-double from senior forward Makayla Timpson. Behind 20-point performances from both Makira Cook and Adalia Mckenzie, the Fighting Illini took a 10-point first-quarter lead that they never relinquished.

Also on Thursday, No. 25 Indiana lost to unranked Harvard 72-68, with the Crimson dropping 21 first-quarter points to the Hoosiers' mere seven to put Indiana on their heels. The Big Ten squad mounted a comeback to force overtime, but between Harvard guard Harmoni Turner's 24 points and Indiana's 27 turnovers, the Ivy Leaguers took the win back to Cambridge.

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Proving that ambitious non-conference schedules can be both risky and rewarding, No. 1 South Carolina, No. 3 USC, and No. 5 UCLA all narrowly fended off upsets in their respective season openers earlier this week.

Ultimately, even though recruitment and transfer opportunities can consolidate talent at the league's top, parity in college basketball has never been more widespread — and the 2024/25 competition's just starting.

Final Four rematch headlines NCAA weekend lineup

Continuing the non-conference drama this weekend will be Sunday's 2024 Final Four rematch between No. 1 South Carolina and No. 9 NC State.

Last April, the Gamecocks resoundingly defeated the Wolfpack 78-59 in their NCAA semifinal before finishing the 2023/24 season as undefeated national champions.

Former South Carolina transfer Saniya Rivers will once again star for the Wolfpack, though sophomore guard Zoe Brooks was NC State's leading scorer with 21 points in their season opener against East Tennessee State on Tuesday.

As for the Gamecocks, they relied on junior forward Chloe Kitts to lead the scoring in their 68-62 opening win over unranked Michigan on Monday. In narrow victory, the reigning champions trailed for all but 32 seconds of the first half. Of course, the struggle highlighted the fact that South Carolina is still figuring out how to respond to missing Chicago Sky rookie Kamila Cardoso in the paint.

Sunday will also feature another ranked matchup, as No. 11 Duke visits No. 18 Maryland. Though both teams enter the weekend undefeated, Duke faces a particularly tough non-conference schedule this season, capped by a December 5th date with South Carolina.

How to watch women's college basketball games this weekend

Duke and Maryland tip off Sunday's action at 1 PM ET, airing live on FS1. Then at 3 PM ET, South Carolina visits NC State, with live coverage on ESPN.