The WSL hit some opening day snags over the weekend, with a last-minute media deal causing broadcasts Stateside to generate confusion and widespread technical difficulties as the UK league's big-name US talent pool took the pitch.
First, in Friday's 2025/26 season kick-off match, ESPN+ served fans an error screen during the first 15 minutes of six-time defending WSL champion Chelsea's 2-1 win over Manchester City.
Then on Saturday morning, skips and lags continuously interrupted Arsenal's 4-1 victory over the recently promoted London City Lionesses.
Notably, the WSL media rights extension deal with ESPN+ — the 2024/25 US carrier of the top-flight UK league —came together at the very last minute.
As such, the WSL left fans in the dark by omitting US coverage details from all promotions in the lead-up to the 2025/26 season's opening weekend — possibly missing out on a big Stateside moment as USWNT stars like Naomi Girma, Catarina Macario, Emily Fox, and Alyssa Thompson kick off their club campaigns in the UK.
"The delays weren't about lack of interest so much as the sheer number of changes the league has been managing," former head of broadcast at WSL Football Andrea Ekblad told The Athletic this week.
"Of course, nobody wants a broadcast deal announced only hours before kickoff. That's not ideal," she continued. "But continuing the [ESPN] partnership makes great sense."