The NWSL is adding fan fashion to matchday this season, teaming up with Washington, DC-based design label Dead Dirt to launch an exclusive preseason collection of jerseys this week.
Dead Dirt dropped the colorful knit merch for all 16 NWSL franchises, with initial jersey inventories for multiple clubs — including incoming 2026 expansion teams Boston Legacy FC and Denver Summit FC — selling out within hours of the Thursday night release.
Showcasing a collared, V-necked, rugby shirt aesthetic, each kit includes nods to the club's color and crest throughout the design.
Named the Spirit's first-ever creative director in March 2024, Dead Dirt founder Domo Wells dropped multiple collections with the Washington club over the last two seasons — from 2024's "New Growth" collection to 2025's "Cherry Blossom" and "Fast Track" capsules — before the NWSL tapped Wells to expand her design footprint league-wide.
"You have to truly understand the team's culture and region. That's why my first full season with the Washington Spirit mattered," Wells told The Cut last month. "That's when the conversation shifted from one team to the entire league."
Additionally, this week's launch is the first of many future NWSL collaborations, with Wells detailing a "layered" plan for cohesive league-wide drops "with the option for teams to go deeper if they want more."
As for what NWSL fans can expect from upcoming Dead Dirt collections, Wells sees her role as "reframing merch as storytelling."
"My goal [is] always to design pieces that live outside the stadium," she explained. "If it doesn't live in [a fan's] closet after game day, it's not worth the spend."
How to buy NWSL x Dead Dirt knit jerseys
The entire NWSL x Dead Dirt jersey collection is available online now at the NWSL Shop and the Dead Dirt store.
