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Athletes Unlimited inks historic partnership with Aspiration

(Courtesy of Athletes Unlimited)

Athletes Unlimited is teaming up with Aspiration on a historic, multi-year partnership that will help the league become the first carbon-neutral sports league based in the United States.

The partnership, which runs through 2023, will begin with the inaugural Athletes Unlimited Basketball season in January and continue through AU’s volleyball, lacrosse and softball seasons. Aspiration, a sustainability service solution for consumers and companies, had previously sponsored AU Softball in 2020 and 2021.

“Aspiration is a perfect partner for Athletes Unlimited and we couldn’t be more pleased to expand their presence in our community,” Athletes Unlimited CEO Jon Patricof said in a release. “Our innovative mindsets and core values are precisely aligned, highlighted by a deep-seated commitment to growing our leagues, investing in our athletes and bettering the world around us. Social responsibility is one of the foundations on which Athletes Unlimited was built, and Aspiration’s expertise will help advise and guide us on how we can minimize our environmental impact.”

The goal of the partnership is to implement sustainability into the day-to-day operations of the league and different athlete and fan experiences.

For the first time in Athletes Unlimited history, jersey sponsorship is included in the partnership. For the next two seasons, basketball and volleyball uniforms will feature Aspiration patches. AU will also feature physical and digital signage elements and activations to help promote sustainability across AU’s four leagues.

In collaboration with the league’s media partners, Aspiration will become the presenting partner of five national broadcasts for each of the four leagues every season.

“This partnership is a testament to the continued growth and traction of the fast-growing sector of women’s pro sports, as well as the power of building complementary leagues across four sports, a network of national TV and digital partners, and robust fan engagement platforms,” Patricof said. “Aspiration is joining a growing group of like-minded partners that see the incredible opportunity ahead of us, and know we are just getting started.”

AU will also introduce new campaigns in 2022, alongside The Aspiration Difference programming, that will be unique to every sports league. For example, AU Basketball will incorporate “Trees for Threes,” committing to plant 10 trees for every successful 3-pointer. As part of the “Round the Bases” campaign in softball, 100 trees will be planted for every run scored. The partners are still developing campaigns for volleyball and lacrosse.

Athletes Unlimited will also incorporate Aspiration’s “Planet Protection” program into every ticket sold, contributing to funding carbon removal projects around the world.

Currently, Aspiration is evaluating Athletes Unlimited’s carbon footprint through a comprehensive assessment. Upon its conclusion, AU will work with the company to outline goals for long-term sustainability as well as adequate vision and strategies.

“Teaming up with Athletes Unlimited, a game changer in the sports industry, feels like the perfect fit,” said Aspiration CEO Andre Cherny. “We both are founded on values of conscience and concern for people and the planet. We couldn’t be more excited for the opportunity to share the deep understanding we have when it comes to sustainability, and how we can continue expanding this partnership with Athletes Unlimited.”

The South Runs the Top-25 Table in the 2025 ACC/SEC Challenge

LSU stars MiLaysia Fulwiley and Flau'jae Johnson celebrate a play during a 2025/26 NCAA basketball game.
The SEC swept all Thursday games that featured ranked teams to close out the 2025 ACC/SEC Challenge. (Lance King/Getty Images)

The SEC displayed its basketball dominance on Thursday's courts, as the conference won all four of the 2025 ACC/SEC Challenge Day 2 matchups to feature at least one Top-25 team.

No. 2 Texas handled No. 11 North Carolina 79-64 while No. 3 South Carolina and No. 13 Ole Miss survived nail-biters against No. 22 Louisville and No. 18 Notre Dame, respectively.

"I thought [our players] got out and made big plays for themselves in the fourth and building the five-point lead," said South Carolina head coach Dawn Staley. "It was a turning point for us, whether we were going to succumb to losing the game or fight to get back in it."

No one had a better night than No. 5 LSU, however, as the Tigers faced their season's first Power Four opponent to a 93-77 result over unranked Duke, erasing a 14-point deficit behind six double-digit LSU scorers — led by 18 points from star guard Flau'jae Johnson.

"We scored 93 tonight, and look how poor we played in the first quarter. We were behind. Scoring the ball is not going to be a problem," said Tigers head coach Kim Mulkey. "Our problem is we have to just continue to get better on the defensive end and take care of the ball."

Across the 16 total 2025 ACC/SEC Challenge games, the SEC took 13 victories, with only unranked Syracuse, Virginia Tech, and SMU earning ACC wins — over Auburn, Florida, and Arkansas, respectively — this week.

How to watch Top-25 NCAA basketball this weekend

This weekend's NCAA docket sees the nonconference schedule cool down, with No. 16 USC hosting No. 21 Washington in the only ranked battle.

The Trojans and Huskies will tip off in LA at 8 PM ET on Sunday, with live coverage airing on the Big Ten Network.

NWSLPA Slams “Flagrant” Free Agency Violation, Files Grievance in Trinity Rodman Contract Saga

Washington Spirit forward Trinity Rodman looks on before a 2025 NWSL match.
The NWSLPA contends that the Washington Spirit's contract offer to Trinity Rodman doesn't break any league rules. (Dustin Satloff/NWSL via Getty Images)

The NWSL Players Association has filed a grievance against the NWSL in response to the league's reported veto of a multi-million-dollar contract offer from the Washington Spirit to retain star forward Trinity Rodman, alleging that blocking the deal puts the NWSL in violation of multiple sections of the current CBA.

Commissioner Jessica Berman reportedly vetoed a four-year deal that would see Rodman earn an average of more than $1 million per year, saying the back-loaded structure of the contract violated "the spirit" of the league's rules by trying to "circumvent" the salary cap.

Calling it a "flagrant" violation of Rodman's free agency rights, the NWSLPA instead asserts that scaled contracts are legal under the current CBA, which includes a section specifically stating that "a player's free agency rights as set forth herein supersede any other inconsistent NWSL rules, regulations, handbooks, or competition guidelines." 

"It comes down to a very simple premise," NWSLPA executive director Meghann Burke told The Athletic. "If they can mess with Trinity Rodman's free agency rights, they can mess with anyone's. And we won't stand for that."

Estimated salary cap growth could back Rodman's deal

Notably, while the salary cap increases each year, team revenue share from the previous season is tacked onto the base annual number, meaning all multi-year player contracts are calculated using best estimates for future salary cap figures.

In Rodman's case, the Spirit are estimating that a new NWSL media rights contract in 2028 will likely raise the salary cap beyond its current base of $4.7 million.

The CBA also provides for a contract buyout for teams to remain in compliance should those salary cap estimates supersede the actual cap in the future.

"All parties can do is make a good faith estimate of what they think it's going to be to negotiate fair market value," Burke explained.

League sources did confirm to The Athletic that the NWSL would approve a base $1 million-per-year offer to Rodman immediately, if presented.

While the exact amounts and structural details of the Spirit's offer to Rodman — and the NWSL veto — remain murky, the league will soon have to answer to the grievance as the Players Association pursues a clear answer.

Nebraska Chases Perfection as 2025 NCAA Volleyball Tournament Kicks Off

Nebraska teammates Andi Jackson, Bergen Reilly, Rebekah Allick, Olivia Mauch, and Harper Murray celebrate a point during a 2025 NCAA volleyball game.
The undefeated Nebraska Cornhuskers enter the 2025 NCAA volleyball tournament as the No. 1 overall seed. (Kayla Wolf/Getty Images)

Led by undefeated overall No. 1-seed Nebraska, the college volleyball elite will begin their quest for the 2025 national championship on Thursday, when the first round of the 64-team NCAA Division I tournament hits courts nationwide.

The Huskers are still chasing a perfect season, entering the 2025 title hunt on a 30-0 run having dropped just six sets all season — including losing just one set since September 16th.

"I was expecting us to be great, but certainly not undefeated," said Nebraska alumna and first-year Cornhusker head coach Dani Busboom Kelly on a recent episode of the Welcome to the Party podcast. "They continue to exceed our expectations."

Busboom Kelly's roster is loaded with the kind of experienced connection that only comes when the core of players have competed together for three straight seasons — an increasing rarity in the transfer portal and NIL era.

That said, this core has unfinished business on the national stage, with the superstar junior trio of middle blocker Andi Jackson, outside hitter Harper Murray, and setter Bergen Reilly — all AVCA Player of the Year semifinalists — looking to bring the first NCAA trophy in eight years back to Lincoln.

"It's such a special row, because we just know that all of us have been through thick and thin together and our bond is so strong," Jackson told USA Today Sports earlier this week. "[And Busboom Kelly] gives us so much confidence and we know that with her as our coach, we just can play fearless."

SMU middle blocker Favor Anyanwu aims to hit the ball through Stanford defenders' outstretched arms during a 2025 NCAA volleyball game.
Elite teams like No. 2-seeds SMU and Stanford will look to upend Nebraska en route to the 2025 NCAA volleyball championship. (Matthew Huang/Icon Sportswire via Getty Images)

Stacked tournament field looks to spoil Nebraska's season

Even with their "fearless" play, a host of stellar opponents await Nebraska in the NCAA tournament gauntlet, hoping to play spoiler — including Busboom Kelly's previous program, the Louisville Cardinals, who await the Cornhuskers as the No. 2-seed in their own regional quadrant.

Fellow No. 1 seeds Texas, Kentucky, and Pitt will also chase their eventual chance at the Huskers via their own regionals, where the Longhorns could see arguably the stiffest competition from both No. 2-seed Stanford — the winningest program in NCAA volleyball history — and defending champion and No. 8-seed Penn State.

With tickets to the 2025 Final Four in Kansas City on the line, the NCAA volleyball bracket's 64 squads will start serving at 16 campus sites on Thursday.

How to watch the first round of the 2025 NCAA volleyball tournament

This year's NCAA volleyball finale begins when No. 5-seed Colorado takes on unseeded American University at 3 PM ET on Thursday, kicking off a two-day first round of 32 matches — with No. 1 Nebraska looking to handle Long Island University in their initial tournament tilt at 8 PM ET on Friday.

All games in the early rounds of the 2025 Division I tournament will air live on ESPN+.

Tennis Star Coco Gauff Leads Top-15 Highest-Paid Female Athletes for 3rd Straight Year

US tennis star Coco Gauff poses holding her 2025 French Open trophy.
US tennis star Coco Gauff earned $31 million on and off the court in 2025. (Tim Clayton/Getty Images)

US tennis star Coco Gauff continues to win off the court, with the 2025 French Open champion topping Sportico's list of the 15 Highest-Paid Female Athletes for the third consecutive year.

Fueled by $23 million in off-court endorsements, the $31 million earned by the 21-year-old world No. 3 WTA player edged out the $30 million total income that fellow tennis star and world No. 1 Aryna Sabalenka garnered in 2025.

Unsurprisingly, a full 10 athletes on the Sportico Top 15 list are tennis stars, a direct result of the fact that all four Grand Slams and the Masters 1000 tournaments boast equal prize money between the men's and women's competitions — a shift that began with the 1973 US Open.

That established expectation of gender equity in prize money has tennis far outpacing salaries in most other women's sports.

Also making the Top 15 are two LPGA golfers — world No. 1 Jeeno Thitikul (No. 15 on the Highest-Paid Female Athletes list) and US star No. 2 Nelly Korda (No. 7) — as well as popular Olympic skiier Eileen Gu (No. 4), WNBA superstar Caitlin Clark (No. 6), and USA gymnastics legend Simone Biles (No. 11).

Notably, Gu, Clark, and Biles as well as Venus Williams (No. 14) all proved the power of endorsements on this year's list, with nearly all of the quartet's earnings coming from sponsorship deals.