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Alex Aust Talks Lacrosse’s Olympic Ambitions, Building a Personal Brand

DURHAM, NC – APRIL 21: Alex Aust #10 of the Maryland Terrapins take a shot on goal against the Duke Blue Devils during the semifinals of the 2012 Women’s ACC Tournament at Koskinen Stadium on April 21, 2012 in Durham, North Carolina. Maryland defeated Duke 12-3. (Photo by Lance King/Getty Images)
You had an awesome career at Maryland. What initially drew you to the school?

Maryland wasn’t even my dream school at first. It was actually the last school I visited. When I was going through the recruiting process my dad made me visit all of the schools that were looking at me so I went to about 25 different schools. And I thought the campus was all right, didn’t think anything was crazy awesome about it. But it checked all my boxes: big school, big sports team, big campus. It was when I met the team and Cathy, our head coach, that I realized I had to go there. I just fell in love with the culture.

What was it like winning a championship your freshman year? 

It was pretty unreal. It was my dream. I mean, it’s every little kid’s dream, and it’s even better than you expect it to be. Winning it my freshman year, I was like, “Oh, that was easy. I guess we’re going to do it every year now.” But unfortunately we didn’t win again. My freshman year it was all based on our seniors and their leadership. They were just absolutely incredible. That first year really paved the way for me and showed me how I wanted to be treated and how I wanted to treat others.

Although your team didn’t win another championship the last three years of your career, you came really close. 

We always made it really, really close. I mean, I played in the national championship game again my sophomore and senior year. And as a senior we ended up losing the championship game in triple overtime. Although it was super hard to lose, I learned so much every single year from losing in the national championship or in the final four. I know for a fact that I am the person I am because of my experience at Maryland under Cathy, and I’m not sure that winning more championships would have changed that. Of course, it would have been icing on the cake.

Losing in triple overtime your senior year must have left you feeling like you still had some unfinished business.  

Oh my God, 100%. After I graduated, I actually stayed and worked at the university under Cathy purely because I was like, “I am not done. I can’t be done.” I couldn’t understand why it had all happened the way it had because I felt like our senior class did everything right. We were the leaders we wanted to be. I kept thinking “Why didn’t the good guys win?” Ultimately, I think it all made me a better coach. And then, after that it really pushed me into fighting to make the 2017 World Cup team because I was like, “I’m not ready to be done with lacrosse.” So it had some positive effects.

What does it mean to you to be a professional lacrosse player for the WPLL? What’s your big picture vision for the league?

Considering myself a professional athlete is something that I would have never thought was possible, and I’m so grateful that I live in a time where I can really lay the foundation and be a part of paving the way to make lacrosse a powerhouse sport at the professional level. I want lacrosse, men and women, to be where basketball is, where baseball is, where football is. I want females and males in the sport that I love to be able to have this be their full time job. And I think that what it’s going to take to get there is just exposure.

I think that that’s really what the PLL [Premier Lacrosse League] did a great job at doing, especially getting their NBC Sports deal. Their social media coverage of last summer was absolutely out of this world. It was showing people lacrosse like they’d never seen it before. And I think that women’s lacrosse has to do the same thing. We need to have the same innovation and exposure that they had. We don’t have to change the sport. We have the people. All the women involved are incredible. They’re so well-rounded and they know what it takes to scrape and claw at being a professional athlete. We all empower each other. Now we just have to bring the social media and the marketing and the TV exposure to our sport. We have to put these female athletes on a platform so that the most number of people can see them and know what great role models they are for the next generation.

You yourself have quite the social presence. You’ve honestly blown up! How did that come about? 

I think that it just came really natural, and it also is something that I just genuinely enjoy. I’m an oversharer, I love connecting with people, and I think social media, when used positively, is just so powerful because it can connect you with so many people from all over the world.

We’re lucky at Maryland because we have so many youth programs that come and watch us and because we’re in such a hotbed for the sport. Cathy also does such a good job in encouraging us to be role models. That’s where I found my love for coaching, by connecting with players at camps and coaching them when I was still playing at Maryland. I think that created a little bit of a fan base, and then those people have just grown up with me, which is really cool.

How do you view the interplay between your athletic career and your personal brand? 

I think it actually goes hand-in-hand with lacrosse as a sport, in terms of being creative. There’s room for creativity in the shots you take and just the way that the game is changing, and growing, and moving fast. It’s the same with social media. And I think that’s why anything goes, because it’s a space that’s constantly changing and growing. And it’s so accessible to everyone, so why not share my experiences? I’ve been running weekly workouts and I’ve had 300 people join my live workouts. I’ve never worked out with 300 people in my life so it’s been cool.

Inevitably, there’s going to be trolls. How do you deal with them? 

Trust me, there’s plenty of those negative keyboard warriors out there. But my mentality is, if I connect with just one person, if one person can read or watch my posts and get some insight into what I’ve gone through, and if that helps them in turn, then it’s worth it. Now, I might not be everyone’s cup of tea. I might not relate to every single person. But I love what I’m doing, and so I’ll continue to keep growing. It really is genuinely what I am creating at the moment.

Do you think your playing style has changed from college to the professional level? 

In college, your game develops as you grow as a team and as an individual. And you have the luxury of playing together with teammates every single day. Whereas now, at the professional level, we do not have very much time to get ourselves together with our teammates. In college I was more of an assister but now I am more of a goal scorer. With the US Team, I just slotted into that role just because we had ridiculous ball handlers on our team and I just wanted to get onto that team in any way, shape, or form that I could, and if that took me being a catch and finisher, then I was okay with that. That’s how my game has evolved. I’ve learned what works for me and what doesn’t. And I just think with being a little bit on the older side, especially in the pro league, it saves a lot to not be the one with the ball going to goal every single time.

How do you think lacrosse’s growth compares to other female sports professionally and internationally? Obviously, there’s been a ton of talk about pushing for the sport to be in the Olympics. How does it get there? 

Lacrosse is both the fastest growing sport and the fastest game on two feet. So for any young athlete that wants to run really fast and play a sport that’s high-scoring, lacrosse is the one for you. I think it’s just such a perfect combination of so many things we love. It has the same one-on-one play as basketball. You have to have the same hand-eye coordination as in field hockey, but it’s on a soccer field. You shoot into a goal and it has contact like hockey. It combines so many sports that if you’re an athlete you are going to pick it up quickly, and then if you really love it you’re going to excel. And I think the best part about it is that it’s just so quickly growing that I tell all my club girls, if you want to play lacrosse in college, there is a spot for you. There’s so many college programs that are looking for people to fill their roster.

And playing professionally now is really cool, as is playing internationally for the World Cup. But I think getting this game into the Olympics is the most vital thing. There’s about 27 women’s teams that compete at the World Cup, and 40 on the men’s side. So there’s an international love for the sport, but I think that we need to make it more feasible for those who may not have the budgets to play. Ultimately, they are shooting for lacrosse to be in the Olympics by 2028. And in order to do that, they’ll have to go with this new Olympic format, where it’s six on six on a smaller field and there’s no draw after goals.

What are your own personal goals in the sport? Do you see yourself playing for many more years?

I want to play for as long as I can. I don’t think I could ever see being without lacrosse in my life, but I have also developed a love for fitness and lifestyle and mindfulness coaching. So I could see myself, especially as I continue to grow my brand, just helping these young female athletes navigate the craziness of growing up. Being a female athlete is so unique. I think it’s your superpower. But it’s like, how are you going to be the best at your sport, be a complete bad-ass, but also not be catty, and not be jealous, and not be insecure but be self-confident? There’s so much to navigate that I wish I would have had a strong female role model help me go through it. Now I hope to be that for someone one day.

I think that I will always work with people in some sort of regard, through leadership, through coaching, through fitness. And I just think growing my brand to help those middle school, high school girls that are just going through sport and looking for a good role model is my ultimate goal.

College Stars Take Center Stage on 2025 NCAA Gymnastics Mat

Jordan Chiles celebrates her bar routine at UCLA's first NCAA gymnastics meet of 2025.
US Olympian Jordan Chiles is back for her junior NCAA gymnastics season with UCLA. (Allen J. Schaben / Los Angeles Times via Getty Images)

With the 2025 NCAA gymnastics season in full swing, top collegiate athletes are already eyeing mid-April's national championship in Fort Worth, Texas.

Unlike elite gymnastics, where difficulty can outweigh execution, the college level values precision over big tricks, so Division I athletes all aim for perfect 10s in their competition performances.

Despite this difference, many of the world's most decorated elite gymnasts also compete in the NCAA. Two-time Olympian Jade Carey is back for her senior season with No. 14 Oregon State while her US teammate in both Tokyo and Paris, Jordan Chiles, is entering her junior year at No. 11 UCLA.

The Bruin, who took the 2024 NCAA season off to prepare for last summer's Olympics, will attempt to reclaim the national titles on uneven bars and floor exercise that she earned in 2023.

No. 2 LSU's Haleigh Bryant does a split leap in the air at a 2024 NCAA gymnastics meet.
2024 NCAA all-around champion Haleigh Bryant is back with LSU. (Reagan Cotten/University Images via Getty Images)

Top teams poised for the podium

After earning their first national title last spring, No. 2 LSU is hitting the 2025 mat armed with a stacked roster, headlined by 2024 all-around champion Haleigh Bryant and social media star Livvy Dunne.

Add in last year's freshman phenom Konnor McClain, whose prowess on the balance beam ultimately clinched LSU the NCAA trophy, and 2024 Olympic alternate Kaliya Lincoln, who opened her NCAA career with a 9.825 vault two weeks ago, and the Tigers are more than capable of a back-to-back run.

LSU isn't the only SEC team predicted to make a deep run this season, as the conference is once again flush with perennial contenders.

Elite US stars Kayla DiCello and early Freshman of the Year frontrunner Skye Blakely will join two-time US Olympic alternate Leanne Wong in trying to return No. 7 Florida to the NCAA championship meet. At the same time, new SEC team No. 1 Oklahoma, winner of seven of the last 10 NCAA trophies, could see senior Jordan Bowers de-throne Bryant for the 2025 all-around title.

Also causing early national championship chatter are 2024 finalists No. 5 Cal, who return two of the country's best all-arounders in senior Mya Lauzon and junior eMjae Frazier, and Big Ten champs No. 6 Michigan State, whose veteran-heavy lineup boasts stars Skyla Schulte and Sage Kellerman.

How to watch NCAA gymnastics this weekend

Some of the country's top NCAA gymnasts will take the mat when No. 7 Florida visits No. 2 LSU at 7:30 PM ET on Friday. Live coverage will air on ESPN2.

NCAA Women’s Basketball Cashes in on March Madness Revenue Plan

Official NCAA basketballs rest on a 2024 March Madness-branded stand.
NCAA women's basketball tournament teams will be earn revenue for the first time in 2025. (Eakin Howard/Getty Images)

The NCAA unanimously approved implementing a women's March Madness revenue-sharing plan on Wednesday, aligning the women's side with the compensation program the men’s edition has enjoyed since 1991.

"This is a historic day for women's sports, women's basketball, and the NCAA," said NCAA president Charlie Baker in the college sports governing body's statement. "Today's vote means our members have the opportunity to do even more on campus to promote and support female athletes. I can't wait to see all the incredible things they do."

Sparked by 2021's landmark NCAA gender equity review, the decision ultimately actualized after years of pressure from administrators and coaches.

"The long-awaited, hard fought for, and well-earned day is here," said UNC coach and Women's Basketball Coaches Association president Courtney Banghart. "I am so grateful for the effort of so many to bring this reality to our sport."

Deep March Madness runs earn more revenue

Beginning this year, each team competing in the Division I tournament will now receive performance-based units of revenue, with deeper runs earning more units.

With plans to grow the prize pool to $25 million by 2028, this year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

Distributions will begin in 2026 and, like the men’s program, they will be paid directly to conferences, whose member schools will collectively decide how to best invest the unrestricted funds.

For the 2025 edition, a unit will reportedly be worth $113,636. According to ESPN's calculations, a Final Four team could amass approximately $1.26 million for its conference over the next three years.

With conferences and schools set for an influx of funds should their teams flourish at the national tournament, the revenue plan becomes a significant incentive for institutions to further invest in women's basketball.

Ultimately, the NCAA's move not only addresses the sport's equity disparity, it could also bolster the annual tournament's level of competition.

Unrivaled 3×3 Basketball Drops Game Rules Ahead of Friday Tip-Off

A rendering of the Unrivaled 3x3 basketball court in Miami.
Unrivaled tips off its debut season on Friday, January 17th. (Unrivaled)

Unrivaled basketball hits the court for the first time on Friday and, according to ESPN, the debut league's style of play will look a little different from the 3×3 Olympic game's rules.

Unlike the half-court version currently played in major international 3x3 basketball competitions, Unrivaled's full-court edition uses slightly smaller court dimensions from a traditional 5×5 setup.

Similarly, the inaugural league's format follows a four-quarter setup, but opts for seven-minute periods rather than the WNBA's 10-minute quarters. The shot clock will also be a speedier 18 seconds versus the professional 5×5 game's 24 seconds.

Unrivaled victories, however, rest solely in fourth-quarter play. This "winning score" quarter denotes that the win goes to the first team to score 11 more points than the highest final third-quarter score. For example, if a game's third quarter ends with a 45-43 scoreline, the first team to post the target score of 56 points in the final period walks away with the victory.

This system essentially eliminates the possibility of overtime. League organizers also hope it deters the late-game fouls used strategically and prolifically in 5×5 contests.

Unrivaled 3×3 format revamps fouls

Speaking of fouls, Unrivaled is also condensing the free throw system to keep the game moving. Each player has six fouls to give, but each shooting foul will earn a single free throw at the line.

Those awarded free throws, however, will contain different point opportunities depending on the foul incurred. Fouled two-point shots grant a single free throw worth two points, while a free throw awarded from a three-point attempt will be worth three. All and-ones are worth one point.

With six players rostered on each of Unrivaled's six teams, the league also tweaked the traditional rule of fouling out to ensure games can be completed should they become especially chippy. If an athlete fouls out with only three available players left on their team, that player can continue competing. She will instead incur a technical foul — resulting in one opponent free throw — for each additional foul.

The new league's rules all point to Unrivaled's efforts to put an engaging, fast product on the court.

"This game is rooted in how you would play basketball as a kid on a black top," Unrivaled president of basketball operations Luke Cooper told ESPN's Kendra Andrews on Tuesday. "There's flow, there's pace. When you are watching, it feels like you are watching basketball... it's not a gimmick."

Teams Core Top Players as WNBA Free Agency Looms

Las Vegas guard Kelsey Plum shoots a free throw.
WNBA free agent Kelsey Plum has been cored by the Aces. (David Becker/NBAE via Getty Images)

The WNBA free agency carousel started spinning this week, with teams evaluating rosters and coring athletes to either retain talent or trade players for a return.

Thus far, cored players include Las Vegas Aces guard Kelsey Plum, New York Liberty forward Breanna Stewart, Dallas Wings forward Satou Sabally, and Seattle Storm forward Gabby Williams.

Dallas Wings forward Satou Sabally lays up a shot during a 2024 WNBA game.
Dallas cored free agent Satou Sabally for a likely upcoming trade. (Ian Maule/NBAE via Getty Images)

Squads employ single-use coring on WNBA stars

Each of the WNBA's teams can core one unrestricted free agent on their roster, ensuring them exclusive rights to that cored athlete. Cored players receive an offer for a one-year, supermax salary contract, along with the option to negotiate different terms.

Cored athletes are unable to directly sign with another franchise, but they can be part of a trade offer by their coring team.

New York cored Stewart after she expressed interest in remaining with her 2024 WNBA Championship-winning squad. Sabally, on the other hand, will likely be part of a sign-and-trade deal after telling media late last week that she is looking to leave Dallas in 2025.

Plum's situation with the Aces is less clear-cut: The two-time WNBA champion could re-sign with her team, though Las Vegas could be exploring opportunities to cash in should she want to compete elsewhere.

Chicago Sky guard Chennedy Carter reacts to a play during a 2024 WNBA game.
Chicago's top scorer Chennedy Carter has yet to receive an offer from the Sky. (M. Anthony Nesmith/Icon Sportswire via Getty Images)

Other offers spark WNBA free agent negotiations

In addition to coring, WNBA teams have also begun sending qualifying offers to certain restricted free agents, allowing them to initiate negotiations with those players.

Most notably, despite making Monday offers to three players — guard Dana Evans, forward Michaela Onyenwere, and forward Nikolina Milić — Chicago has yet to extend a qualifying offer to the Sky's 2024 points-leader Chennedy Carter.

Ultimately, while negotiations kick off next week, WNBA contracts cannot be finalized until free agency revs up in February, meaning more shuffling is on deck as teams gear up for the longest and most competitive roster-building season in recent memory.

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