With the 64-team national tournament bracket dropping in less than four weeks, the No. 1 Nebraska Cornhuskers remain the only undefeated squad in the 2025 NCAA volleyball season after back-to-back weekend losses snapped the previously unbeaten No. 4 Texas Longhorns' winning streak.
Downed in consecutive Top-10 matchups, Texas first fell to No. 6 Texas A&M in a tense five-set thriller on Friday before No. 2 Kentucky quickly handled the Longhorns in a Sunday sweep.
"We got to make sure that we are dialed in from the very first point. I thought our team fought pretty hard, but we didn't execute the level that we can," said Texas head coach Jerritt Elliott.
The weekend's volatile Top 10 results ultimately cemented Nebraska's standing as the team to beat, with the Huskers earning a unanimous No. 1 vote in the AVCA rankings for the third time this season on Monday.
Nebraska's dominance drives even deeper than the team's current 22-0 season record, with the Huskers only dropping six sets all year as they ride a 13-game sweep streak into their last eight regular-season clashes.
"I wouldn't say there's anything super unique or new that we're doing," said first-year Nebraska head coach Dani Busboom Kelly. "Putting our players in challenging situations in practice against other players has been pretty important."
How to watch Nebraska and Texas volleyball this week
Top-ranked Nebraska will next face unranked Illinois at 8 PM ET on Thursday, airing live on FS1.
Meanwhile, No. 4 Texas will look to bounce back when the Longhorns take on recently unranked Florida at 7 PM ET on Friday, with live coverage on the SEC Network.
The broadcast reach of Athletes Unlimited got even stronger this week, as the pro women's sports organization scored a blockbuster media rights extension with ESPN on Wednesday, ensuring three more years of basketball, volleyball, and softball coverage.
"The growth we've seen across Athletes Unlimited's leagues speaks to the power and appeal of women's sports," said ESPN EVP of programming and acquisitions Rosalyn Durant. "We're excited to deepen our partnership and bring even more of these moments and athletes to fans everywhere."
As part of the extended partnership, ESPN will exclusively air 50 Athletes Unlimited Softball League (AUSL) games annually, including 47 regular-season matchups and the AUSL Championship Series, with the company's titan channel ABC also committed to airing the first-ever pro softball game on network television.
The broadcast giant already has a vested interest in softball's future, with the most recent Women's College World Series Finals delivering a record-high 2.2 million viewers across ESPN networks last June.
AU's basketball and volleyball footprints are also growing, with all 24 games from each competition's season now set to air live each year.
"This renewed and expanded partnership affirms the strength of our properties and reflects the growing enthusiasm for women's professional sports," said AU chief broadcast officer Cheri Kempf.
Professional women's volleyball is officially landing in Los Angeles, with LOVB announcing Wednesday that the league plans to launch an LA expansion team funded by Angel City investor — and Serena Williams's husband — Alexis Ohanian.
Ohanian's Seven Seven Six venture capital firm is behind the new club, adding to a portfolio that also includes track and field competition Athlos and NWSL-focused docuseries The Offseason, as well as the men's Los Angeles Golf Club.
"We're excited to make LOVB the third jewel in Seven Seven Six's LA sports family," Ohanian said in the league's expansion announcement. "Volleyball is such a natural addition for Southern California, which has already proven how warmly it embraces new pro sports teams."
LOVB wrapped its inaugural six-team season in April 2025, with the league's second season set to kick off in January 2026 before LOVB LA becomes the pro venture's seventh squad in 2027.
"We're thrilled to partner with Alexis and the Seven Seven Six team, true women's sports champions," said LOVB Pro president Rosie Spaulding, further acknowledging the impact of Ohanian's sports portfolio and investment acumen. "Their commitment strengthens the entire volleyball ecosystem, and marks an exciting new chapter for LOVB and the sport as a whole."
"We can't wait to work with them to bring professional women's volleyball to Southern California as we continue to grow the sport across the US."
Wisconsin volleyball is off to the attendance races, with the No. 7 college squad averaging 8,620 fans per match this season to become this NCAA's best-attended program — narrowly beating Big Ten rival No. 1 Nebraska's 8,602 current average.
Other than the Badgers and Cornhuskers, no other college volleyball team has surpassed 6,000 fans per match this year, but Wisconsin is well on track to surpass even their own dominant attendance history in the sport.
If they finish the season in the top attendance spot, the Badgers will snap a six season streak logging the second-best average crowds per year.
Even more, Wisconsin is on their way to blasting through their program-best mark, set when 7,761 fans per match filled the bleachers in 2022.
The growing demand for Badger volleyball is also translating into significant revenue boosts for school.
"We're really, really excited; we're going to exceed $2 million in volleyball ticket sales for the first time ever," Wisconsin deputy athletic director Mitchell Pinta told the Milwaukee Journal Sentinel earlier this week. "And we're largely sold out for the rest of our matches at the Field House for the remainder of the season."
Should the Badgers reach that $2 million mark, they will see a massive 25% increase over the $1.6 million the team garnered just two seasons ago, and a near 18-fold growth from the $111,809 in volleyball ticket sales that Wisconsin logged in 2013.
Ultimately, the sky's the limit for both Wisconsin volleyball — and the sport at-large.
"If there's a saturation point on the demand for Wisconsin volleyball, we certainly have not seen it yet," said Pinta.
How to watch Wisconsin volleyball in action
With conference play kicking off this weekend, No. 7 Wisconsin will host unranked Big Ten foe Rutgers at 8 PM ET on Friday, before paying a visit to also-unranked Iowa at 3 PM ET on Sunday.
Both Big Ten battles will stream live on B1G+.
The 2025 NCAA volleyball season is heating up, with a pair of Top 10 matchups headlining the first annual ACC-SEC "Showdown at the Net" event on Wednesday.
Recent conference realignment has seen the SEC and ACC emerge as volleyball strongholds alongside the Big Ten, with the two Power Four rivals laying claim to seven of the current Top 10 teams.
Putting their reputations to the test, the conferences launched the two-day "Showdown at the Net" series this season, with 14 SEC vs. ACC games taking place at campuses nationwide while the four top contenders face off in the event's two-game spotlight showcase in Fort Worth, Texas.
The Wednesday doubleheader will first pair the SEC's No. 3 Kentucky Wildcats against the ACC's No. 7 Pitt Panthers before their respective conference standouts take the court as the No. 2 Texas Longhorns face the No. 4 Louisville Cardinals.
The battle between the Longhorns and Cardinals — a rematch of the 2022 national championship game — will be particularly tense, as both squads enter the match without a single loss on the young 2025 season.
How to watch "Showdown at the Net" NCAA volleyball tournament
No. 3 Kentucky and No. 7 Pitt will kick off Wednesday's top-tier college volleyball clashes at 6:30 PM ET before No. 2 Texas and No. 4 Louisville square off at 9 PM ET.
Both games will air live on ESPN.
College volleyball is back on the scene and the top-ranked Nebraska Cornhuskers kicked off the 2025 NCAA season in style last weekend, defeating both the No. 3 Pitt Panthers and No. 6 Stanford Cardinal with respective 3-1 and 3-0 results in the annual AVCA First Serve event.
The weekend wins mark a hot start for incoming Nebraska head coach and former Husker Dani Busboom Kelly, as the ex-Louisville Cardinals leader aims to push her alma mater to their first NCAA title since 2017 — following in the footsteps of Nebraska's four-time national champion coach John Cook, who stepped away last January.
"Dani's an awesome coach, and we've had so much fun with her, especially in this off-season," said Nebraska junior middle blocker Andi Jackson. "It's been just really fun getting to know her as a person and as a coach, and we've done a lot of really, really cool things."
"That intro was pretty unbelievable to start off college volleyball. For them to set the stage and set the tone that this sport is big-time was awesome," Busboom Kelly added after the Huskers' season-opening win on Friday.
Hot on No. 1 Nebraska's heels in the 2025 NCAA volleyball preseason rankings is reigning champion Penn State, with the pair leading the Big Ten's charge as the conference battles battles the also-stacked ACC for domination this season.
The No. 2 Nittany Lions also started their 2025 campaign with a big weekend win, sweeping the No. 12 Creighton Bluejays on Saturday's AVCA First Serve court.
How to watch top NCAA volleyball on Monday
The AVCA First Serve season kick-off wraps with two top-ranked matchups on Monday, when No. 2 Penn State will face the No. 14 Kansas Jayhawks at 6:30 PM ET before the No. 11 Minnesota Golden Gophers take on the No. 9 Texas A&M Aggies at 8:30 PM ET.
Both matches will air live on the Big Ten Network.
Volleyball made headlines this week, with Sportico reporting on Monday that a merger will see the two-season-old Pro Volleyball Federation (PVF) join with the incoming Major League Volleyball (MLV) for a joint 2026 launch.
Though originally separate ventures, the eight-team PVF will now adopt MLV branding, setting up a unified league valued at over $325 million.
Investors include owners from the NBA and MLS, as well as three-time US Olympic beach volleyball gold medalist Kerri Walsh Jennings.
With an anticipated 10 teams set to hit courts for the inaugural 2026 season, MLV already expects to add franchises in Washington, DC, and Northern California in 2027, with further expansion to 16 total teams planned by 2028.
Likely spurred in part by the previously planned MLV defection of the PVF's marquee team, the Omaha Supernovas, the volleyball merger keeps both the 2024 champions and the 2025 title-winning Orlando Valkyries in the same league.
Other established PVF teams in Atlanta, Columbus, Grand Rapids, Indianapolis, and San Diego will reportedly join Omaha and Orlando in continuing play under the new MLV banner, as will 2026 PVF expansion side Dallas.
Besides keeping top talent in-house, the consolidation of the two leagues also partially addresses the increasingly crowded women's volleyball landscape — one in which four different leagues aimed to compete in the upcoming year.
As for the remaining pro leagues — Athletes Unlimited Volleyball and 2025 debutant League One Volleyball (LOVB) — they'll continue to stand alone.
The first-ever League One Volleyball (LOVB) postseason begins on Thursday, with all six teams competing though the weekend determine who will eventually lift the pro league’s inaugural trophy on Sunday.
Following years of success at the youth level, LOVB’s pro arm is capitalizing on volleyball’s surging popularity by stocking rosters with Olympians and NCAA champions.
Atlanta, Houston lead LOVB postseason favorites
This weekend's four-day postseason follows a classic tournament format, with single-elimination quarterfinals and semifinals preceding a winner-take-all championship match.
Play-in teams Austin, Salt Lake, Omaha, and Madison will battle on Thursday night for spots in Friday's semifinals, where No. 1-seed Atlanta and No. 2-seed Houston await.
As the clear frontrunner, Atlanta is captained by 2025 LOVB MVP and Olympic gold medalist Kelsey Cook. The team also features Outside Hitter of the Year McKenzie Adams on the court and Coach of the Year Paulo Coco on the sideline.
Cook’s USA teammate Jordan Thompson, who finished the LOVB regular season as the league’s overall points leader, leads fellow tournament favorite Houston.
How to watch the 2025 LOVB Finals
LOVB's first-ever postseason begins with Thursday's quarterfinals, with Austin taking on Salt Lake at 4:30 PM ET before Omaha faces Madison at 7 PM ET.
Friday's semifinals begins at 6:30 PM ET, with Sunday's championship match starting at 4 PM ET.
All coverage for the 2025 LOVB postseason will air live across ESPN platforms.
Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.
Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.
Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.
Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.
"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."
Basketball leads women's sports ad impact numbers
The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.
The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.
Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.
With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.
One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.
Gymnastics, volleyball draw advertisers to NCAA women's sports
The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.
That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.
All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.
A legend in the sport of volleyball is stepping down, as longtime Nebraska head coach John Cook announced his retirement on Wednesday.
Joining Nebraska in 2000 after seven years with Wisconsin, Cook's 25 years at the Cornhuskers' helm included 14 conference titles, 12 trips to the NCAA Final Four, and four national championships (2000, 2006, 2015, 2017). Most recently, Cook led the team to back-to-back national semifinal appearances.
Even more, Cook turned Nebraska volleyball into a can't-miss phenomenon. The Huskers are currently riding a 339 home match sellout streak dating back to 2001 — an NCAA record for all women's sports.
The three-time AVCA National Coach of the Year (2000, 2005, and 2023) also helped Nebraska stage two volleyball matches in their football stadium in August 2023, when 92,003 fans packed Memorial Stadium to break the international women's sports attendance record.
Cook retires with an overall 883-176 career record — the fifth-best all-time winning percentage in Division I (DI) volleyball history. His 722-103 resume with Nebraska makes him the winningest DI coach in the sport this century.
"I’ve been here for 25 years. That’s a long time to do something. It’s been a great run," Cook said in the school's announcement.
"For me personally, the greatest accomplishment in coaching is seeing former players...taking the lessons they’ve learned from being a Nebraska volleyball player and applying it to their everyday lives," he continued. "There is no greater reward in coaching than that."
"I’ve always said to 'Dream Big,' and we’ve dreamed bigger than any volleyball program in the history of the world."
Alumna Dani Busboom Kelly succeeds Cook
Cook's successor is former Nebraska volleyball star Dani Busboom Kelly, who helped earn the 2006 national title as the starting libero before serving as Cook's assistant during the Cornhuskers' fourth title run in 2015.
Busboom Kelly took over as Louisville's head coach in 2017, leading the Cardinals to the program's first-ever Final Four in 2021 and following it up with national championship game appearances in 2022 and 2024. She exits the ACC squad with a 203-44 record and has agreed to a six-year contract with her alma mater.
"The opportunity to come home to Nebraska is more than a dream come true," Busboom Kelly said in a statement. "Nebraska is the greatest place in the world to play volleyball and I am honored to be a part of it once again!"