Kelsey Plum thrived in her new role as starter for the Las Vegas Aces during the 2022 season, and she has parlayed her success into a multiyear deal with Under Armour.

The sportswear company announced the deal Wednesday, adding another feather to Plum’s cap in a career year for the 28-year-old guard.

She finished second in scoring in the WNBA with 20.2 points per game as she helped lead the Aces to the first WNBA championship in franchise history. She also won the MVP award at the All-Star game and was named to the All-WNBA first team.

The No. 1 pick in the 2017 WNBA draft out of the University of Washington, Plum still stands as the all-time leading scorer in NCAA women’s basketball history (3,527 points). She signed with Nike in her first season, but now she makes the jump to a competitor.

Plum averaged 8.9 points and 3.5 assists per game through her first three seasons, then missed the 2020 season due to an Achilles tendon injury. But she broke out in 2021, winning the WNBA Sixth Player of the Year award.

“There’s a lot of gaps I feel I had to overcome as a young female athlete in this space and I had a lot of failures,” Plum told Forbes. “It took me a while to have success on the pro level so I want to be able to bridge that gap for young girls who want to play pro or even going from high school into college.”

Bigger than basketball. We’re taking things to the next level with @Kelseyplum10 to inspire the next generation both on AND off the court. Welcome to the sqUAd. pic.twitter.com/muc7rnbLT1

— Under Armour (@UnderArmour) November 2, 2022

In July, Plum signed a two-year contract extension with the Aces. While she underwent a “minimally invasive right shoulder arthroscopic procedure for her labrum” in October, she is expected to make a full recovery and to return to offseason training leading up to the 2023 season.

She spoke with Just Women’s Sports during the 2022 season about her struggles with anxiety, depression and suicidal thoughts during her career. As she makes plans with Under Armour, she knows she wants to help other athletes cope with and speak about their own mental health.

“Those transitions can be a lot easier if you have flashcards on what to do and what not to do.” Plum said. “I think you’re going to see a lot of cool things coming out in the future with me, the next generation and of course Under Armour leading the way in that.”

UConn head coach Geno Auriemma is on the brink of becoming the all-time winningest coach in NCAA basketball history, with the No. 2 Huskies hosting Fairleigh Dickinson on Wednesday night.

Should UConn win, Auriemma will surpass retired Stanford coach Tara VanDerveer after pulling even with her 1,216 career wins with last Friday's victory over No. 16 UNC. Unlike VanDerveer, who had stints leading Idaho and Ohio State prior to Stanford, Auriemma's entire head coaching career has been his 40 years at UConn.

Forty seasons of UConn excellence for Auriemma

Already a bonafide legend of the game, Auriemma has helmed UConn's women's basketball program since 1985, inheriting a team that had only seen one winning season prior to his arrival.

"We started at ground zero, at nothing — we didn’t have the advantage of location, the advantages of the reputation of the school, we didn’t have the luxury of a big-time league that could elevate us," Auriemma explained. "We started at the absolute ground level and it has evolved into this.”

Of course, Auriemma is referring to the program's stacked resume. That success stems from his high standards, recruiting prowess, and the work ethic and selflessness he demands from his players.

In total, the nine-time AP Coach of the Year boasts a record 11 national championships, including a stranglehold on the NCAA title from 2013 to 2016. His Huskies have completed six undefeated seasons and featured in 23 Final Fours — more than any other NCAA team, men's or women's.

Rightfully sharing in Auriemma's record is his veritable partner-in-crime, associate head coach Chris Dailey, who has served UConn alongside Auriemma all 40 seasons.

UConn's unmatched legacy of world-class athletes

Wednesday's sold-out game will include dozens of Auriemma's former players in attendance. At least 63 — from superstars Sue Bird to Diana Taurasi to Maya Moore — are expected to make the trip to Storrs to celebrate the milestone.

Subsequently, Athletes are Auriemma's true legacy. The 70-year-old is responsible for shaping the players who arguably put not just UConn, but women's basketball on the national map.

The Huskies' first-ever Final Four appearance in 1991 allowed Auriemma to take serious aim at the country's top high school recruits. And it was center Rebecca Lobo who first took a chance on the program.

Despite her parents' protests, Lobo chose the relative unknown over established dynasties specifically to learn from Auriemma.

"He was the selling point. The reason to go there was to play for him. That has stayed consistent, but especially in the early years," Lobo recently told reporters. "He could be the one to usher you into the best version of yourself."

Coach Auriemma's UConn-to-WNBA pipeline

That "best version" has turned many UConn players into stellar pros. Including Lobo, who became UConn's first WNBA player during the league's 1997 formation, a total of 47 Huskies have featured in the WNBA. Last season, 17 former UConn players were on the league's rosters, with at least one on all 12 teams.

Current star Paige Bueckers is expected to be the No. 1 pick in the 2025 WNBA Draft, putting Auriemma on the verge of sending a sixth top pick to the league. Previously, other No. 1 picks include Bird, Taurasi, Moore, Tina Charles, and Breanna Stewart.

The future pro is always quick to sing Auriemma's praises, summing up what so many players echo about the coach. "It means everything to play for UConn, and to play for him," Bueckers recently said.

As for Auriemma, who's currently contracted to continue his Huskies' dominance through 2029, Wednesday's likely milestone snuck up on him.

"I don’t think anybody goes into anything thinking that they're going to spend 40 years of their life at one place doing the exact same thing," Auriemma told reporters earlier this week. "The best way I can describe it, you know, it just caught up to me."

How to watch UConn vs. Fairleigh Dickinson women's college basketball

The star-studded sold-out game honoring UConn head coach Geno Auriemma will tip off in Storrs against Fairleigh Dickinson at 7 PM ET on Wednesday. Live regional coverage will air on SNY.

In the lead-up to Saturday's 2024 NWSL Championship final, the league is revealing the season's individual award winners, with Washington Spirit midfielder Croix Bethune currently leading the charge.

After earning NWSL Best XI First Team honors on Monday, Bethune was named the 2024 Rookie of the Year (ROTY) on Tuesday.

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Record-breaking abbreviated season set Bethune apart

Despite only playing 17 of the NWSL regular season's 26 matches before tearing her meniscus in late August, Bethune's five goals and record-tying, league-leading 10 assists made her the unequivocal ROTY frontrunner.

The 23-year-old Georgia alum also won Rookie of the Month (ROTM) every single month she was eligible. Her season-opening three-month streak made Bethune the first-ever NWSL player to earn the honor in consecutive months. Plus, she returned from the 2024 Olympics with a gold medal just to add a record-setting fourth ROTM title to her debut campaign.

With her 2024 ROTY win, Bethune — who is also nominated for 2024 Midfielder of the Year — joins a star-studded list of past winners that includes Naomi Girma, Jenna Nighswonger, Bethany Balcer, and USWNT legend Julie Ertz.

Washington is also the current home to two previous ROTY winners. Ashley Hatch snagged the award as a North Carolina Courage rookie in 2017, with Trinity Rodman becoming the Spirit's first-ever ROTY in 2021. That same year, Washington, who will battle Orlando for the 2024 NWSL Championship this Saturday, took home it's first-ever league title.

Looking ahead, the ROTY landscape is likely to shift significantly, potentially as soon as next season. The league's latest CBA eliminated drafts, leaving the college-to-pro pipeline that Bethune — the 2024 NWSL Draft's third overall pick — followed in uncharted territory.

2024 NWSL Best XI Teams stacked with playoff standouts

Before Tuesday's ROTY reveal, the NWSL announced 2024's Best XI First and Second Teams on Monday, with a full 10 of the 22 honored players hailing from Saturday's title-contending clubs.

With five players apiece, finalists Orlando and Washington — plus semifinalist Gotham — lead the seven league teams represented across the two squads. NWSL semifinalist Kansas City followed with three athletes, while North Carolina's defense earned a spot on each list.

Additionally, first Team forward Sophia Smith was Portland's sole delegate. Second Team center back Naomi Girma was both San Diego's only selectee and the only non-playoff athlete on either list.

Washington's talented young roster supplied both of the rookies to make the Best XI cut. New ROTY Bethune was the lone debutant on the First Team roster, with the Spirit's star defensive midfielder Hal Hershfelt notching a spot on the Second Team.

While all five MVP nominees unsurprisingly received First Team honors, Monday's lineups did flip the script on Gotham's lack of individual awards. Four omitted NJ/NY field players, including defender Jenna Nighswonger and midfielder Rose Lavelle, joined goalkeeper Ann-Katrin Berger — Gotham's only position award nominee — in the Best XI.

The 2024 NWSL Best XI First Team

• Goalkeeper: Ann-Katrin Berger (Gotham FC)
• Defenders: Emily Sams (Orlando Pride), Casey Krueger (Washington Spirit), Kaleigh Kurtz (NC Courage), Jenna Nighswonger (Gotham FC)
• Midfielders and Forwards: Temwa Chawinga (KC Current), Barbra Banda (Orlando Pride), Marta (Orlando Pride), Croix Bethune (Washington Spirit), Trinity Rodman (Washington Spirit), Sophia Smith (Portland Thorns)

The 2024 NWSL Best XI Second Team

• Goalkeeper: Anna Moorhouse (Orlando Pride)
• Defenders: Naomi Girma (San Diego Wave), Tara McKeown (Washington Spirit), Kerry Abello (Orlando Pride), Ryan Williams (NC Courage)
• Midfielders and Forwards: Vanessa DiBernardo (KC Current), Lo’eau LaBonta (KC Current), Hal Hershfelt (Washington Spirit), Esther (Gotham FC), Rose Lavelle (Gotham FC), Yazmeen Ryan (Gotham FC)

On today's episode of The Late Sub, host Claire Watkins breaks down the November USWNT roster, from how head coach Emma Hayes is able to give opportunities to new players from a position of strength to which athletes are drumming up excitement before the team's final 2024 matches against European powerhouses England and the Netherlands.

Later, Watkins revels in the incredible NWSL semifinals by discussing all the magic that led the top-seeded Orlando Pride and No. 2-seed Washington Spirit to book spots in Saturday's 2024 NWSL Championship match.

The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.

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On the heels of last season’s successful "Takeover Weekends" in Detroit and Pittsburgh, the PWHL announced Monday that the league will embark on a nine-city Takeover Tour spanning nine new markets across the US and Canada this winter.

Accordingly, the tour will shift nine 2024/25 regular-season games to neutral locations, with stars hitting the ice primarily in NHL arenas.

All six teams — the Boston Fleet, Minnesota Frost, Montréal Victoire, New York Sirens, Ottawa Charge, and Toronto Sceptres — will play a minimum of two tour matches. Ottawa and Montréal lead all teams with four off-site games on the docket.

According to PWHL SVP of business operations Amy Scheer, "When exploring potential locations for a PWHL game, the enthusiasm from cities eager to engage with our League was incredibly encouraging."

Ultimately, after kicking off in Seattle on January 5th, the second-year league's tour will visit Vancouver, Denver, Québec City, Buffalo, Raleigh, and Detroit before wrapping up in St. Louis on March 29th. One final city, set to host Toronto and Ottawa on February 16th, will be announced in the coming weeks.

Audience growth and league expansion fuel PWHL tour

With two teams set to join the PWHL before the puck drops on the 2025/26 season, the Takeover Tour allows the league to test potential expansion markets while simultaneously growing fan interest across North America.

"Bringing PWHL games to fans across both countries is a natural next step as we continue building our audience," noted Scheer in the league's statement.

"The PWHL Takeover Tour lets us showcase our game and exceptional athletes across a wider North American footprint — an exciting moment for our players and an important move for our business as we consider expansion."

WE’RE TAKING OVER! 🗣️

PWHL Takeover Tour will feature games across North America, with stops as far west as Seattle and as far east as Québec City.
📰 https://t.co/Iu8AdqUf0T pic.twitter.com/usQJpZi0Lp

— PWHL (@thepwhlofficial) November 18, 2024

How to attend the PWHL's 2025 Takeover Tour

Tickets for January 19th's bout between the Ottawa Charge and Montréal Victoire in Québec City are available online now. Pre-sales for all other Tour stops begin on Thursday.

Additionally, all 2024/25 tickets will be available on Friday at 10 AM in each game's local market.