The Professional Women’s Hockey League has its team names, according to a report from The Athletic.
The PWHL submitted trademark requests for six names: Toronto Torch, Montreal Echo, Ottawa Alert, Minnesota Superior, Boston Wicked and New York Sound.
Detroit Hockey reported first on the applications, which were filed with the United States Patent and Trademark Office. Still, the league has yet to announce any team names, so these officially remain in limbo ahead of the inaugural season in 2024.
When the PWHL acquired assets from its predecessor, the Premier Hockey Federation, in June, it is unclear whether that included team names and logos. Based on the trademark filings, the new league is taking its names in a different direction, leaving behind the Toronto Six, Montreal Force, Minnesota Whitecaps, Boston Pride and New York Riveters.
The PWHL announced its logo on Tuesday, with a “stylized ‘W’ to highlight women, and crossed hockey sticks and a puck that nestle perfectly within the middle of the letterform.”
“We love the prominence of the ‘W’ used in a clean and strong design that celebrates PWHL trailblazers and their legacy across women’s sports,” PWHL Advisory Board member Stan Kasten said in a news release. “When people see the logo, they will recognize how it represents women and immediately know it’s about hockey. The ‘W’ symbol speaks for itself but offers versatility to fit nicely when used inside our PWHL lettering.”
Bold. Powerful. Undeniable.
— PWHL (@thepwhlofficial) October 24, 2023
Introducing our logo.
📰 https://t.co/Xdi9tJPUJC pic.twitter.com/ZRcd49JnXk
The Professional Women’s Hockey League (PWHL) has its first-ever draft pick, with Taylor Heise going to Minnesota with the first overall pick.
Draft order was determined via lottery, with the Minnesota franchise receiving the first pick. The full first-round selections were as follows:
- Minnesota – Taylor Heise, F, United States
- Toronto – Jocelyne Larocque, D, Canada
- Boston – Alina Müller, F, Switzerland
- New York – Ella Shelton, D, Canada
- Ottawa – Savannah Harmon, D, United States
- Montreal – Erin Ambrose, D, Canada
A total of 268 players are eligible and have declared for the draft, with many believing that NCAA standout Heise would be the first overall pick. A Minnesota native who played for the Golden Gophers and was co-captain her senior year, it seems almost scripted for her to begin her professional career at home under the leadership of Minnesota legend and PWHL general manager Natalie Darwitz, who was her coach at Minnesota.
“I’ve played in front of my Minnesota fans here for gosh, 15 years,” Heise told MPR News of the possibility of being drafted first overall to Minnesota. “Minnesota has the best fans in the nation. It’s the state of hockey for a reason. So it would mean a lot.”
And while Darwitz wouldn’t name names, she told the Associated Press that she already had a good idea of who she was going to select with the No. 1 overall pick.
Heise is the winner of the 2022 Patty Kazmaier Award, which goes to the top player in women’s college hockey. She also stars for Team USA, helping them to gold at women’s world championships in April.
“Minnesota is my home. Everyone that I love is there and it’s the state of hockey,” Heise said on the broadcast. “I’m just really honored I am going to be able to play and be able to show the little girls that anything is possible if you keep working hard.”
While players aren’t automatically signed to teams as a result of the draft, Heise’s signing is all but a given. Teams will retain the rights of drafted players for two years. Players can then re-enter the draft, but they are only allowed to do so once.
“Trailblazing is bold. It’s brave, and it can be very scary,” PWHL co-founder Billie Jean King said Monday before announcing Heise as the first PWHL pick. “It’s not about a single moment. It’s about a movement. Finally giving women professional hockey players the structure, the support and the platform they deserve. That hockey deserves.”
As the draft continues, Just Women’s Sports takes a look at who’s already signed with teams during the free agency period.
Minnesota
Heise rounds out what was a stout free agency period for Minnesota and Darwitz, which featured two of the team’s three signings hailing from the state. Kendall Coyne Schofield was the lone outsider, and even then she’s from Illinois. The USA Hockey star was joined by Kelly Pannek and Lee Stecklein, who both also captained the University of Minnesota.
Montreal
Having the final pick of the first round in the draft meant that Montreal and general manager Danielle Savageau needed to make a splash elsewhere, and they did. They signed Marie-Philip Poulin, arguably the top player in the women’s game and captain of Team Canada. She’ll be joined by Laura Stacey, whose versatility is overshadowed by Team Canada’s star power. In net, the team will have Ann-Renée Desbiens, automatically making them a contender in this league.
Boston
Boston and general manager Danielle Marmer have the most balanced signings of any team, starting hot with Team USA captain and reigning world champion Hilary Knight at forward. Megan Keller, a three-time Patty Kazmaier Award finalist at Boston College, backs her up on defense, while Northeastern star, 2021 Patty Kazmaier Award winner and world champion Aerin Frankel will star in net for the Boston team. There’s a lot riding on this team, as Boston were three-time champions and two-time reigning champions in the PHF.
New York
Pascal Daoust brought the present and future to New York with his signings, bringing in young star Abby Roque while adding decorated veteran Alex Carpenter to help guide Roque. Carpenter has a wealth of professional experience, and had nine points at the world championships this year en route to winning a gold medal with Team USA. Team Canada defender Mica Zandee-Hart is the heart of the defense, and the lone player to not sign with a team in her home country as a native of British Columbia.
Toronto
Gina Kingsbury started her tenure as general manager by signing a pair of star forwards in Sarah Nurse and Blayre Turnbull. She also added Renata Fast, one of just four defenders signed in the initial free agency period.
Ottawa
Three Team Canada veterans joined general manager Michael Hirshfeld’s squad in free agency: forwards Emily Clark and Brianne Jenner and goaltender Emerance Maschmeyer.
The newly formed Professional Women’s Hockey League (PWHL) will feature six teams in its inaugural season, three in the U.S. and three in Canada.
The PWHL officially announced its franchise locations in a news conference Tuesday, but the league provided an early reveal via its newly unveiled account on X, the social media platform formerly known as Twitter. The PWHL account follows exactly six other accounts — those of its teams in the New York City area, Boston, Minnesota, Toronto, Montreal and Ottawa. Team names and logos will be revealed later.
In choosing its sites, the PWHL hewed closely to the imprint of the defunct Premier Hockey Federation. Investors in the Professional Women’s Hockey Players Association bought out the Premier Hockey Federation in June, clearing the way for the PWHL as the singular professional women’s league in North America.
The traveling four-team PWHPA played in showcase events around the U.S. and Canada. The seven-team PHF had franchises in Boston, Buffalo, Connecticut, New York/New Jersey, Minnesota, Montreal and Toronto, five of which are represented in the PWHL.
“We wanted a market that was excited about the women’s game, that had a lot of traditional hockey fans that we thought would support women’s hockey,” said Jayna Hefford, the senior vice president of hockey operations for the PWHL.
The PWHL, which counts with Los Angeles Dodgers owner Mark Walter and tennis legend Billie Jean King are among its primary investors, sought markets that could provide arenas large enough to host games as well as dedicated training facilities for the home teams. Washington, D.C., and London, Ontario, were two other potential sites discussed by the league, the Associated Press reported.
Players will soon find out which of the teams they will call home for the 24-game inaugural season, which is set to begin in January 2024. Each team can sign up to three players during a free-agency window starting on Sept. 1, and then a 15-round draft will follow on Sept. 18 in Toronto. Players from both the PWHPA and PHF, plus NCAA graduates and international players, will have the opportunity to declare for the draft.
Teams will be able to sign additional players after the draft, and each roster will feature 23 players. The CBA lays out a salary range of $35,000 to $80,000 per season, and six players on each team will be signed to three-year contracts of no less than $80,000 per season.
The PHWL Players Association ratified its collective bargaining agreement via a unanimous vote in early July, making it the first union in North American women’s pro sports — and possibly all of pro sports — to have a ratified CBA prior to the start of competition. Ahead of Tuesday’s announcement, Brian Burke signed a multi-year deal as the executive director of the Professional Women’s Hockey League Players Association union, a source told Just Women’s Sports. The executive committee for the union, which includes Brianne Jenner, Hilary Knight, Liz Knox, Sarah Nurse and Kendall Coyne Schofield, supervised the hiring.
Burke, 68, most recently served as the president of hockey operations of the NHL’s Pittsburgh Penguins from 2021 to 2023. He also served as a board member for the Canadian Women’s Hockey League, which folded in 2019. He called Tuesday the “most exciting day in the history of women’s hockey.”
The PWHL has received advice from the NHL as it plots out its inaugural season, board member Stan Kasten said. The leagues also plan to collaborate on neutral-site games for PWHL teams, special events such as the outdoor Winter Classic series and more.
“They have been fantastically supportive of us from the first minute. … They understand this is our league and we’re going to have to make our own decisions,” Kasten said.