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Arizona commit Maya Nnaji’s aspirations extend far beyond basketball

Maya Nnaji led Hopkins to its eighth Minnesota Class AAAA state title on Monday. (Courtesy of Apham Nnaji)

Maya Nnaji is one of the 10 best high school basketball players in the country, a three-time state champion and a McDonald’s All-American.

But those close to the Arizona commit know basketball doesn’t define her; it’s just a part of who she is.

Nnaji, the Hopkins High School (Minnetonka, Minn.) senior, is an aspiring doctor who provides care packages to homeless people across Minneapolis; an amateur writer whose teacher encouraged her to turn a short story into a novel; and a trustee in the Nnaji Family Foundation, which is building basketball courts and educational centers across Nigeria.

“[Athlete] is what she is now,” said Gillian McNeal, one of Nnaji’s former teachers. “But the skills and things she learned, she’s taking it and branching out in so many ways. She’s going to help the world.”

Nnaji, 18, counts Maya Moore as a role model, and not just because of the WNBA MVP’s on-court accomplishments: Nnaji watched in awe as Moore stepped away from the game at her peak in 2019 to fight for social justice and help free Jonathan Irons, who was serving a 50-year prison sentence for a crime he did not commit.

“She knows she has bigger things to chase and more important things to work on,” Nnaji said of Moore. “People maybe didn’t understand her decision, but it really resonated with me.”

Nnaji’s holistic worldview is by design. Her parents, Apham and Janel, have always made sure their children’s interests stretch beyond sports. Nnaji, her younger sister Josie and her older brother Zeke, who now plays for the Denver Nuggets, join their parents on regular trips to Apham’s native Nigeria. All three children are also musically inclined — Nnaji has sung the national anthem before games, Zeke is a virtuoso piano player and Josie plays the piano and guitar. And then there’s the extra classwork.

“My parents made sure we filled our extra time with doing extra schoolwork,” Maya said. “Doing extra math stuff, doing a lot of reading, doing a lot of writing, practicing spelling and making sure we’re excelling in everything we can do.”

That includes helping others. Nnaji hopes to follow in Moore’s footsteps, whatever direction that might take her in — even if it means stepping away from the game earlier than expected.

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The Nnaji Family Foundation (Courtesy of Apham Nnaji)

Nnaji’s desire to be of service to disadvantaged populations stretches back to the beginning of high school.

For a ninth-grade community service project, Nnaji decided to give out care packages around Minneapolis. She, Janel and Josie bought paper bags and blankets from Menards, fruits, vegetables and bread from Sam’s Club and Costco, and toiletries from the Dollar Store. They put together individual packages and drove around the city, offering them to the homeless.

“I didn’t give them a house. I didn’t give them a bunch of money,” Nnaji said. “I could do more to save their lives. But I felt like it was so touching to see the small act of kindness just make their whole day.”

Nnaji and Josie continue to deliver care packages today and have named the informal initiative “Silent Strength.”

That same year, in McNeal’s language arts class, Nnaji penned a powerful story on civil rights and police brutality.

“The kid grew up in a family, and they all did everything right,” Nnaji said, describing the story. “Then his dad was killed from a gang-initiation and his mom was killed being pulled over by a cop. It talks about the system of oppression that Black people are in. No matter how hard you work, you can work twice as hard and still be taken by the system.”

McNeal was so impressed, she told Nnaji to turn the short story into a novel.

“A ninth grader writing like this is uncanny,” McNeal said. “I remember bringing it back and saying, ‘I don’t even know what to say. This was unreal and I think I need you to make this into a book.’

“To get this voice out there, especially in the times we are living in now, this is such a strong voice and it’s actually being written by a teen, which has a whole other level of impact on people.”

The book remains a work in progress, but Apham has promised to get it published if her daughter finishes writing. McNeal said she wants an autographed copy.

Nnaji’s perspective is informed in part by those family trips to Nigeria, where she came across families unable to get necessary medical care because they lacked money for hospital visits.

“You have people dying from simple and curable diseases,” Nnaji said.

Arizona offered Nnaji, a 6-foot-4 forward who averaged 16.5 points and 9.3 rebounds this season, a pathway to pursue basketball and medicine. A Zoom call with Arizona President Dr. Robert Robbins was a major factor in her decision. A cardiac surgeon and former president and CEO of the Texas Medical Center, Riggins promised to write letters of recommendation and mentor Maya.

“The plan has already been set in place for her,” Apham said. “She’ll be doing summer school to catch up. The whole thing is set up for her to be successful.”

And Nnaji is already thinking about how to best maximize her time. She has applied for Arizona’s Accelerated Pathway to Medical Education program, which would allow her to finish undergraduate and medical school in seven years, instead of eight.

“I know I’m doing it for more than just myself,” Nnaji said. “I’m doing it for thousands and thousands of people who will be able to benefit, and thousands of people I can save and help.”

On a recruiting visit to Arizona in October, helping others wasn’t far from Nnaji’s mind. During a meal with coaches, Nnaji noticed some food had been left untouched. Knowing she wasn’t going to eat the leftovers, she boxed it up, and Arizona head coach Adia Barnes drove her around Tucson as they delivered it to the needy.

“Coach Adia was saying it’s awesome you care so much for so many people,” Nnaji recalled. “She was saying, ‘When you get here, we can do it more often, anytime we’re on road trips or we can have the fans come and do a food donation, do a food drive and deliver it to people around the city as well.’”

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The Nnaji Family Foundation, founded shortly after Zeke was drafted into the NBA in 2020, plans to build five basketball courts and educational centers across Nigeria and hold basketball camps across the U.S., including in Fort Collins, Colo.

As a trustee in the foundation, Nnaji is working with Josie to design jerseys kids will wear at those camps.

“In terms of overall vision, they are intimately involved,” said Apham, who co-founded the foundation with Zeke. “They are kids. They know what other kids want.”

The foundation wants to help 300 Nigerian children learn the game of basketball and get hands-on technological training, an experience most college graduates in Nigeria don’t receive, Apham said.

Feeding the hungry is also a priority, with the foundation recently providing 26 meals to families in Nigeria.

“My family, we’ve always vowed that if we’re ever successful, we’re going to make sure to give back first,” Nnaji said. “That’s what we’re doing.”

Much like UConn star Paige Bueckers, her former Hopkins teammate, Nnaji wants to be an inspiration for thousands of girls. But her dreams don’t end there.

Moore gave up basketball for a higher cause. Nnaji’s professional career is still years away, but she’s already prepared to make a similar sacrifice.

“It might be something I have to do,” Nnaji said, her voice taking on a solemn tone, “step away from a game I love to be able to help people that I love.”

Phillip Suitts is a contributing writer at Just Women’s Sports. He has worked at a variety of outlets, including The Palm Beach Post and Southeast Missourian, and done a little bit of everything from reporting to editing to running social media accounts. He was born in Atlanta but currently lives in wintry Philadelphia. Follow Phillip on Twitter @PhillipSuitts.

US Tennis Stars Coco Gauff, Jessica Pegula Fall at Indian Wells

US tennis star Coco Gauff prepares a return in her Round of 16 loss at the 2025 BNP Paribas Open at Indian Wells.
Gauff lost in three sets in Wednesday’s Round of 16. (Robert Prange/Getty Images)

With Sunday's final match looming, the competition is heating up at the 2025 BNP Paribas Open at Indian Wells — though several top US players are no longer feeling the fire after falling short in the Round of 16.

Unseeded 28-year-old Swiss contender Belinda Bencic claimed arguably the tournament's biggest upset thus far, with the wild card ousting world No. 3 Coco Gauff on Wednesday.

Despite Gauff taking the first set, 2020 Olympic champion Bencic prevailed, fighting through multiple medical timeouts to snag the win.

Fellow US standout No. 4 Jessica Pegula suffered a similar fate, losing to Ukraine’s No. 23 Elina Svitolina in a three-set match heavily impacted by three hours of rain delays on Tuesday.

With the 5-7, 6-1, 6-2 come-from-behind win, Svitolina advances to her first Indian Wells quarterfinals in six years.

World No. 1 Aryna Sabalenka and defending Indian Wells champion No. 2 Iga Świątek continued their dominance through the Round of 16, with each booking their quarterfinals berth without dropping a single set at the tournament.

US tennis star Madison Keys tosses up a serve during her 2025 Indian Wells Round of 16 victory.
Madison Keys is the lone US player still standing in the 2025 Indian Wells tournament. (Robert Prange/Getty Images)

Bencic to face last-standing US player Madison Keys

Another US star stands between Bencic and Friday's semifinals, as 2025 Australian Open champ and freshly minted world No. 5 Madison Keys continues her winning form in California.

The endurance and tenacity that earned Keys her first-ever Grand Slam title is on display at Indian Wells, where she outlasted Belgium's No. 28 Elise Mertens after three back-and-forth sets on Monday before surviving a difficult battle against Croatia's No. 19-seed Donna Vekić in Wednesday’s Round of 16.

By winning the 4-6, 7-6 (7), 6-3 clash, Keys is now riding a 15-match victory streak into Thursday's quarterfinal.

"I kind of just started deciding I was going to go for a little bit more," she said afterwards. "Really happy to be able to get that match and get that win and play another match here."

World No. 2 tennis player Iga Świątek returns the ball during a 2025 Indian Wells match.
Świątek's title-defense path runs through 2024 Olympic champion Qinwen Zheng. (John Cordes/Icon Sportswire/Getty Images)

How to watch Thursday's 2025 Indian Wells quarterfinals

Thursday's quarterfinal round kicks off with Świątek taking on China's 2024 Olympic champion No. 8-seed Qinwen Zheng in a gold-medal rematch at 2 PM ET.

Svitolina will take on No. 9-seed Mirra Andreeva at 4 PM ET, with Keys set to contend with Bencic at 5:10 PM ET.

Sabalenka will close out the round at 8 PM ET, when she'll face her first seeded opponent all tournament in No. 24-seed Liudmila Samsonova.

Live coverage of all matches will air on the Tennis Channel.

Chicago Stars Forward Mallory Swanson to Miss 2025 NWSL Kick-Off

Chicago's Mallory Swanson chases down the ball during a 2024 NWSL game.
Chicago Stars forward Mallory Swanson has still not reported to training camp. (Alika Jenner/Getty Images)

USWNT forward Mallory Swanson has yet to join the Chicago Stars for 2025 play due to a personal matter, with the NWSL club confirming Wednesday that the standout striker will not feature in their Friday season opener against the reigning league champion Orlando Pride.

Chicago originally noted Swanson’s absence alongside their preseason roster announcement, adding that the organization is "fully supportive of her decision."

"I'd like to thank the club and the fans for their understanding during this time," Swanson said in the club's January release. "I appreciate the kindness and encouragement from my teammates and all the Stars staff and hope to be back with the team and playing in front of our fans as soon as I can."

Triple Espresso dwindles to a single shot

After lighting up the Paris pitch last summer, the USWNT's gold medal-winning attacking trio of Swanson, Sophia Wilson (neé Smith), and Trinity Rodman — self-dubbed the "Triple Espresso" — have yet to reunite on the national team roster, due in part to load management.

While a lingering back issue has kept Rodman out of every USWNT camp since the 2024 Olympics, the Washington standout made her return to play as a second-half substitute during the Spirt’s 2025 Challenge Cup win last Friday.

Portland Thorns star Wilson — who hasn’t played with the US since October — is officially out for the entire 2025 NWSL season after announcing her first pregnancy last week.

As for Swanson, a return timeline for both club and country remains unclear, with Chicago now preparing to open the season without their celebrated striker.

"Top player in the world, but the game still goes on," Stars head coach Lorne Donaldson told media Wednesday. "We still have players that we have to focus on, and I think that just gives somebody else another opportunity to come out and just say, 'Okay, I can do it,' because the game is not going to wait for us."

In a year without a major international tournament, maintaining player health on and off the field is massively important, leaving clubs adjusting to their shorthanded rosters and fans cheering for a very different NWSL than last season.

Portland star Sam Coffey prepares a corner kick during a 2025 NWSL preseason match against Utah.
Portland will kick off the 2025 NWSL season against the KC Current on Saturday. (Soobum Im/Getty Images)

How to watch the 2025 NWSL season kick-off

The first peek at the new NWSL rosters in action hits fields this weekend, with all 14 clubs notching their first minutes by Sunday night.

The Chicago Stars will kick off 2025 play against the Orlando Pride at 8 PM ET on Friday, with the match streaming live on Prime Video.

At the same time, Rodman's Washington Spirit will take on a new-look Houston Dash, streaming live on NWSL+.

With Wilson sidelined, the Portland Thorns will face 2024 NWSL semifinalists KC Current in their 12:45 PM ET season opener on Saturday, with live coverage airing on ABC.

California Takes on Carolina in Two-Game NCAA Basketball Battle for ‘The Real SC’

Te-Hina Paopao and her South Carolina teammates walk off the court after a 2025 SEC tournament win.
Both games in "The Real SC" series have been moved to larger capacity venues. (Eakin Howard/Getty Images)

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Women’s Sports Ads Hit New Heights in Latest Commercial Impact Report

A packed arena watches Game 4 of the 2024 WNBA Finals
The WNBA Playoffs helped fuel a significant increase in ad effectiveness in 2024. (David Sherman/NBAE via Getty Images)

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

JuJu Watkins celebrates USC's Big Ten basketball title after defeating UCLA on Saturday.
Star USC sophomore JuJu Watkins has already racked up multiple NIL deals. (Ric Tapia/Getty Images)

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

An overhead view of the 2024 NCAA volleyball championship game between Penn State and Louisville.
The NCAA volleyball championship was 2024's most impactful women's sports event for TV ads. (Jamie Schwaberow/NCAA Photos via Getty Images)

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.

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