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Amid women’s sports reckoning, are media outlets looking in the mirror?

Texas v South Carolina

For 24 hours a few weeks ago, possibly for the first time in history, the eyes of the entire world were on the NCAA Women’s Basketball Tournament. You know why. 

It wasn’t because of Aliyah Boston or Paige Bueckers, Baylor’s title defense or Stanford’s dominant run through the Pac-12 tournament. 

It was because of the “training facilities” the NCAA had set up for its female athletes, which paled in comparison to those it supplied the men. The outrage was swift, fierce, and absolutely justified. 

But now here we are, a week and a half later. The Women’s Final Four is shaping up to be must-see TV. Yet how many outlets are talking about the contrast of style in play between South Carolina and Stanford? Why aren’t Aari McDonald or Evina Westbrook household names all across the country? 

After Oregon forward Sedona Prince posted that now-infamous video of the women’s weight room and the backlash began, every single media outlet jumped on the bandwagon. They shared photos and videos taken by players, critical statements from coaches and analytics, all while soaking in the likes, shares and retweets for as long as the topic was trending. For 24 hours, everyone agreed that the women deserved to be treated as equals, rather than second-class citizens. 

But since then, have any of those same media outlets increased their coverage of the women’s tournament? Did anyone assign additional reporters to cover the games? Are highlights being shared more widely? How many podcasts and debate shows are talking about the women’s tournament at all, let alone with any regularity? 

The answer is not much. According to data from sports analytics firm, Zoomph, between March 15-30, the biggest sports media outlets sent out more than 5,000 organic posts across their social media channels, yet only 98 of them revolved around the Women’s NCAA Tournament (less than 2%!). And nearly half of those posts surrounded the weight room situation. By comparison, the men’s tournament has seen more than double the number of posts from those same outlets, with the focus overwhelmingly on the games. 

The NCAA deserves all the criticism it got this past month. But piling on the NCAA is easy. 

How many of us in the media industry have looked in the mirror since then and asked ourselves what we’ve done — and continue to do — to help enable and perpetuate this disparity? The NCAA clearly undervalues its female basketball players. But how many media outlets have implicitly told them this is OK, given that they, too, underinvest in covering the women’s game? 

It was precisely this disparity in media coverage that led me to create Just Women’s Sports. Just 4% of sports media coverage is devoted to women’s sports, and so long as men’s sports remain the bread and butter of mainstream platforms, these outlets will continue to sideline women, or only give them coverage when a story of inequity breaks into the mainstream. 

It’s long past time for women’s sports to have its own spotlight. By building a platform that exclusively invests in women’s sports and gives them the space and attention they deserve, we can build a superior experience for current fans while also creating the content necessary to attract a new audience. It’s our genuine belief that every sports fan is a potential women’s sports fan — but they need to see more stories than just those highlighting inequity. They need to understand that this is a dynamic space full of dynamic individuals with incredible stories. 

It’s fair to say that there has been slightly more coverage of the women’s tournament this year than in years past, but it still pales in comparison to the level of attention given to the men’s tournament. Interestingly, that data from Zoomph also showed that social media posts about the women’s tournament have garnered more engagements, impressions, and a higher engagement rate from fewer posts. If anything, seeing Paige Bueckers and UConn trending on Twitter multiple times in recent days is further proof that the audience for women’s sports exists. It just isn’t being fully served on a regular basis. 

A world in which women’s sports are only given token verticals on websites and irregular media coverage is the same world in which these women are given dumbbells and a yoga mat while their male counterparts receive a fully-equipped weight room. So long as women continue to receive inferior coverage, they will continue to receive inferior treatment.

Since launching last year, we’ve already proven that an audience for this content exists, and that it’s passionate and hungry for more. We’re not the only ones trying to change the game, but I can promise you the game is being changed. 

Haley Rosen founded Just Women’s Sports in 2020. A former professional soccer player, Rosen was named to the All-Pac-12 team while playing at Stanford. 

Team USA Holds Off Brazil to Win 2025 FIBA AmeriCup Championship

The USA Basketball team and coaching staff pose with a 2025 FIBA AmeriCup Champions sign after winning gold.
A young USA squad held off Brazil to claim the 2025 FIBA AmeriCup title on Sunday. (USA Basketball)

USA Basketball lifted the 2025 FIBA AmeriCup trophy on Sunday, taking down defending champions Brazil 92-84 to top the tournament's podium for the fifth time.

Pitting a roster of NCAA talent against Brazil pros like Chicago Sky center Kamilla Cardoso, Team USA battled back from a seven-point third-quarter deficit, then dominated the fourth quarter to send Brazil home with silver medals.

"What a performance by our team," said USA head coach Kara Lawson following the title win. "We knew it was going to be just a tough, physical game."

With 27 points in Sunday's championship game, guard Mikayla Blakes (Vanderbilt) set a USA AmeriCup scoring record en route to earning tournament MVP honors.

"This is my first time playing with USA Basketball, and to be able to cap it off with a win, a gold medal, and to play alongside such great players and great coaches, I couldn't ask for anything better," said Blakes.

After adding 16 points, seven rebounds, four assists and a pair of steals in her 21 minutes off the bench on Sunday, guard Hannah Hidalgo (Notre Dame) joined Blakes in representing the USA on the 2025 FIBA AmeriCup All-Star roster.

Booking a spot on the tournament's All-Star second team was US guard Olivia Miles (TCU), whose 50 assists throughout the competition shattered the modern era's previous single-event record of 46.

Along with their gold medals, Sunday's win also gives the US automatic entry into the 2026 FIBA World Cup in Germany, where they'll look to snag a 12th overall and fifth consecutive world championship.

WNBA Standings Frontrunners Phoenix, Atlanta Right the Ship with Monday Wins

Atlanta Dream center Brittney Griner celebrates a turnover during a 2025 WNBA game.
Brittney Griner's Atlanta Dream bounced back with a win over the Golden State Valkyries on Monday. (Andrew J. Clark/ISI Photos/ISI Photos via Getty Images)

Two WNBA championship contenders found their way back into the win column on Monday, when the No. 2 Phoenix Mercury and No. 4 Atlanta Dream each notched emphatic victories following disappointing weekend results.

Phoenix tasted revenge by blasting No. 11 Dallas 102-72, with guard Sami Whitcomb's game-leading 36 points and 2025 All-Star forward Alyssa Thomas's triple-double (15 points, 15 assists, 10 rebounds) sending the Wings' rookie core packing.

After last Thursday's surprise upset, Dallas's injury-shortened lineup couldn't keep pace in a rematch with the deeper, more experienced Mercury.

The No. 6 Golden State Valkyries also showed their limits on Monday, dropping their sixth road game of the season in a 90-81 loss to the Dream.

Energized by a 24-point performance from 2025 All-Star starter Allisha Gray, Atlanta capitalized on the Valks' fourth-quarter collapse, outscoring the 2025 expansion side 15-2 to book the win.

"I'm telling the refs, 'This is a hard game for us,'" Golden State head coach Natalie Nakase said afterwards. "I get it — home cooking. But to me, I thought for sure that [Valkyries players] were going up just as aggressive as their players, and we just did not get the whistle."

With All-Star Weekend fast approaching, regular-season Cinderella stories are beginning to break away from the true powerhouses, as teams keep chasing Minnesota at the top of the WNBA standings.

How to watch the Phoenix Mercury this week

While Atlanta will be resting until Friday, Phoenix is back in action on Wednesday, when the Mercury will host the league-leading Lynx at 3:30 PM ET.

Live coverage of the game will air on WNBA League Pass.

OL Lyonnes Boosts Midfield with USWNT Stars Lily Yohannes, Korbin Albert

USWNT midfielders Lily Yohannes and Korbin Albert pose in the new 2025 US jerseys.
USWNT stars Lily Yohannes and Korbin Albert will suit up for OL Lyonnes in the fall. (Brad Smith/ISI Photos/USSF/Getty Images for USSF)

Eight-time UEFA Champions League winners OL Lyonnes will have even more US flair next season, with the French football titan announcing the signings of USWNT stars Lily Yohannes and Korbin Albert over the last week.

Joining the newly rebranded Lyon side from Dutch club Ajax on a reported €450,000 ($527,000) transfer fee, Yohannes's new contract runs through 2028.

Albert also signed a three-year deal on Friday, solidifying her transfer from Première Ligue rivals PSG — the club that the 21-year-old has played for since her early exit from Notre Dame in 2023.

Yohannes and Albert will join USWNT captain Lindsey Heaps in the OL Lyonnes midfield, with US billionaire and multi-team owner Michele Kang (Washington Spirit, London City Lionesses) overseeing the operation.

Backed by her global women's sports organization Kynisca, Kang reportedly beat WSL giants Chelsea FC to the punch in signing 18-year-old Yohannes on Monday.

OL Lyonnes has been stocking up after failing to make it past the 2024/25 Champions League semifinals, adding PSG striker Marie-Antoinette Katoto, Chelsea FC fullback Ashley Lawrence, Barcelona defender Ingrid Engen, and Vfl Wolfsburg attacker Jule Brand to a roster now led by former Washington Spirit head coach Jonatan Giráldez.

While international tournaments play out across the world this summer, the club carousel continues to spin as heavyweight teams vie for the sport's top talent.

NWSL Stars Score Big in WAFCON Openers

Zambia players, including NWSL stars Barbra Banda and Racheal Kundananji, pose during a training session before 2025 WAFCON.

The NWSL is already making a splash at this year's Women's Africa Cup of Nations (WAFCON), with three of the league's top scorers stealing the spotlight following the 2025 tournament's July 5th kick-off.

Zambia forwards Barbra Banda (Orlando Pride) and Racheal Kundananji (Bay FC) both found the back of the net in their national team's group-stage debut against host country Morocco, helping the Copper Queens earn an opening point in the 2-2 Saturday draw.

Banda struck first, notching the tournament's first goal with one of her signature long-range strikes in the first minute of the match, before Kundananji answered Morocco's 12th-minute penalty equalizer with a Banda-assisted 27th minute goal of her own.

Notably, the NWSL is powering Zambia's entire front line, as Banda's Pride teammates, Grace Chanda and Prisca Chilufya, joined the scorers in leading the Copper Queens' Saturday attack.

Then on Sunday, Kundananji's Bay FC teammate Asisat Oshoala wrote her name on the 2025 WAFCON scoresheet, registering Nigeria's first tournament goal by heading the ball past Tunisia goalkeeper Salima Jobrani in the fourth minute of the match.

With Houston Dash defender Michelle Alozie helping hold down their back line, the Super Falcons opened their WAFCON account with a 3-0 win.

How to watch NWSL stars at 2025 WAFCON

WAFCON action revs back up when the second matches of group play kick off on Wednesday, as the 12 2025 tournament teams all chase defending champions South Africa.

Zambia will hunt their first tournament victory against Senegal at 12 PM ET on Wednesday, before Nigeria looks to maintain their winning ways against Botswana at 3 PM ET on Thursday.

All 2025 WAFCON matches will air live on beIN Sports.

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