LOS ANGELES — For the first time since 2009, Los Angeles fans watched a women’s professional soccer team play a regular-season match, as Angel City FC defeated the North Carolina Courage 2-1 on Friday night. ACFC announced its NWSL entrance in July 2020, but as the team took the field in front of a sellout crowd of 22,000 at Banc of California Stadium for its home opener, after the anticipation and the build-up of the past year, it all started to feel real.

Thousands of fans arrived as much as four hours before kickoff to revel in the historic moment together, playing games, dancing to a live DJ and chanting “Dalé, Dalé, ACFC” with drumming accompaniment. The on-field pregame festivities included pyrotechnics and a live musical performance replete with a 40-piece marching band.

ACFC defender Vanessa Gilles kept the good times rolling, sending the crowd into a frenzy in the third minute when she headed in a precise centering pass from Jun Endo on the right flank for the first goal in regular-season franchise history. As the fans cheered their team’s 1-0 lead, Gilles’ teammates wrapped her in a swaying group embrace before the Canadian jogged back to midfield, raising her arms triumphantly.

No better way to start this game off! @weareangelcity | #AngelCityFC pic.twitter.com/q7MgSl2H91

— National Women’s Soccer League (@NWSL) April 30, 2022

Arturo Gutierrez, his wife and two sons (ages 9 and 11), decked out in matching ACFC scarves and kits, were four of the 22,000 who lost their minds on the Gilles goal. The family from nearby Lynwood has season tickets in the supporters’ section, where Arturo’s son, 11-year-old Arturo Jr., plays the drums.

“We’re super excited,” Arturo Sr. said. “It’s nice being able to see him happy. It makes me happy.”

Arturo Sr. said he and his wife speak to their sons “all the time” about the importance of supporting women.

“I’m a real soccer fan,” he said, “and it’s important to support the women. They need that from us. Not having a women’s team is not right. We finally got one, and we’re here to make history, bro.”

Ten minutes after Gilles made history with the franchise’s first goal, ACFC struck again. Receiving a pass from Savannah McCaskill, Endo met the ball with her left foot and directed it across her body and into the bottom right corner of the goal.

No End(o) in sight for Jun 🙅‍♀️@weareangelcity | #AngelCityFC pic.twitter.com/SAjXeqF59g

— National Women’s Soccer League (@NWSL) April 30, 2022

In Endo’s first 13-plus minutes of NWSL regular-season play, the 21-year-old — who before tonight had never played for a team outside of Japan — factored in both goals to give ACFC a 2-0 advantage. Meanwhile, in the stands behind the opposite goal, an ACFC supporter waved Endo’s native flag of Japan.

Twelve-year-old Farrah Pulido of El Monte soaked in every moment of the match with her mom, Ivette, who received two tickets from her boss, a season-ticket holder who could not attend Friday’s match.

“We’re both big soccer fans,” Ivette said. “I grew up watching it, and now so does Farrah, and it’s always been all about the men. Finally, we have a women’s team.”

Farrah, who is a goalkeeper for the SC Blues club soccer team based in Irvine, naturally loves watching fellow goalies.

In the 38th minute, she witnessed ACFC goalkeeper DiDi Haracic dive to her left and deflect a dangerous shot out of play.

Holy Haračić 🤯🤯🤯@weareangelcity | #AngelCityFC pic.twitter.com/1h3uyFM8h0

— National Women’s Soccer League (@NWSL) April 30, 2022

“DiDi’s save was absolutely world-class,” ACFC head coach Freya Coombe said after the match. “I’d like to say that we’ve never seen that before, but I think that we all had in the Portland Challenge Cup final where she did exactly the same thing. DiDi’s proven herself in those big moments.”

Haracic saved three of the four shots on goal she faced Friday night.

The Courage dominated possession in the second half but only capitalized on one opportunity. Brazilian national team star Debinha’s score in the 51st minute marked her fifth straight game with a goal.

In the final 10 minutes of the match, the stadium rocked with “Let’s go, City” chants until ACFC officially secured its first regular-season victory, persevering through several Courage rushes, especially during the six minutes of stoppage play.

“The crowd was unreal tonight,” Coombe said. “It was the best environment I’ve ever coached in.” The ACFC manager said she noticed “something special” about the fan support when the players came out for warm-ups.

“The support from the fans has been unwavering,” said Coombe, “It’s definitely having an impact on the players on the field. They’re living off that energy …We’re really grateful to have the number of fans we do, but also the passion and intensity of the fans.”

“I’ve never played in front of a crowd this big. Not on my side,” ACFC midfielder Dani Weatherholt said. “It was an unreal feeling to have all those people backing us … This community loves soccer. It’s very evident.”

Chris Weyant-Forbes and her partner, Al Weyant-Forbes, were among the ACFC backers in the stadium, wearing matching shirts that read, “#EQUALITY IN WOMEN’S SPORTS” on the front, and “WE DESERVE TO BE HERE” on the back. Al works at Riverside City College, where the women’s basketball team has had trouble getting access to the weight room and other college facilities. The women were regularly getting bumped in favor of the men’s teams, which led players on the team and the coach to speak out and later sue the college.

“The coach had these shirts made up, and we are wearing them,” Chris said, “because that’s bulls—t!”

Chris and Al discovered ACFC through a Los Angeles Times article, prompting them to attend their first game last Sunday, a Challenge Cup match in Fullerton. They had such a good time that they decided to come to opening night all the way from their Riverside home, a nearly two-hour drive from the stadium without traffic.

“I think it’s really cool that the team is predominantly women-owned and -operated,” Al said. “I love that they’re doing programs for girls to get into sports, and I’ve read that they do programming for women who retire from professional sports and give them career development so they can still work in sports. I just think it’s rad what Angel City Football Club is doing.”

ACFC captain and L.A. native Ali Riley feels just as strongly about the team’s mission as the fans.

“I saw a lot of families,” Riley said. “I saw a lot of men, women. The point is that women’s soccer belongs, and it belongs in this city. And I think for this club to do it is perfect, because it’s not just about inspiring young girls. It’s also about impacting the community and helping underserved communities. That’s really a big part of what motivates this team. For us to get that win tonight, with 22,000 people, I hope we really sent a message.”

Message received.

Joshua Fischman is a contributing writer at Just Women’s Sports covering Angel City FC and the Los Angeles Sparks. He has covered basketball for Vantage Sports and Hoops Rumors and served as co-host of “On the NBA Beat” podcast. Joshua received his master’s in Sports Media from Northwestern University’s Medill School of Journalism. Follow him on Twitter @JJTheJuggernaut.

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention​ — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

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USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBS, Max, and Peacock.