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Azzi Fudd signs with Steph Curry in first-of-its-kind NIL deal

(Mitchell Layton/Getty Images)

UConn freshman standout Azzi Fudd is partnering with Stephen Curry, signing an NIL endorsement deal with the two-time NBA MVP and three-time champion.

The partnership, announced Wednesday, is Fudd’s latest after she signed with BioSteel in November. Curry is the first NBA player to enter into an NIL deal with a college player.

As part of the partnership, Curry will mentor Fudd, whom he refers to as “the next face of women’s basketball.” The No. 1 recruit in the Class of 2021 is averaging 7.5 points through the first four games of her freshman season with UConn (3-1).

“Azzi’s been part of the family for a minute now,” Curry said. “Knowing how she finished her high school career and what she’s doing at UConn, it speaks to everything that I’ve learned in terms of bridging opportunities that come off the court and basketball. Obviously, this new NIL opportunity is kind of a new frontier for this generation. … I want to hopefully be a mentor and open up the doors that have been opened for me to her, and hopefully many more in the future.”

Fudd is partnering with SC30 Inc., an umbrella company that includes all of Curry’s endeavors including Curry Brand, a subsidiary of Under Armour, media company Unanimous, and Curry’s non-profit Eat.Learn.Play. Curry currently has brand partnerships with companies such as Google, Rakuten, CarMax and Subway.

Curry and Fudd have known each other since 2018, when Fudd took part in his elite camp as a high schooler alongside Stanford’s Cameron Brink.

“Since I first met Steph at his camp a few years ago, I’ve stayed connected to him and have always admired his incredible talent and accomplishments, but also his humility and the impact he has on people,” Fudd said. “As I continue to focus on becoming the best player and student I can be while in college, I also look forward to broadening my understanding of business and life beyond basketball. This partnership with Steph and his SC30 team will help me do that. I’m really excited about everything we’ll do together in the future.”