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Iowa star Caitlin Clark signs multi-year NIL deal with Gatorade

Syndication: The Des Moines Register

Caitlin Clark has added another NIL deal to her roster: Gatorade.

Clark signed a multi-year partnership with the sports drink brand, according to Front Office Sports. While the financial terms of the deal are unknown, Gatorade will be donating $22,000 to Clark’s foundation, which is dedicated to empowering youth.

“This partnership is special because not only does Gatorade fuel the best athletes in the game, but they’re also committed to leading by example and giving back, which is what I strive to do every day,” Clark said in a statement. “I’m honored to join such an iconic brand that has some of the most elite athletes in sport on their roster and can’t wait for what’s ahead.”

The Iowa guard is one of four college athletes to have a deal with Gatorade. She joins UConn’s Paige Bueckers, who was the first college athlete to sign with the brand, as well as Penn State football’s Nick Singleton and Colorado football’s Shedeur Sanders.

Clark’s latest NIL deal comes after she became the first NCAA athlete to sign with State Farm in October. She’s also signed deals with Nike, Buick, Topps, Hy-Vee and H&R Block. Clark recently signed with the Excel Sports Management agency, which includes women’s basketball clients such as Napheesa Collier and Arike Ogunbowale.

Clark is projected to be the No. 1 overall pick in the 2024 WNBA Draft should she opt to forego her fifth and final year of eligibility. The Indiana Fever received that pick Sunday in the WNBA draft lottery.

“We’re thrilled to be a part of Caitlin’s journey to greatness early in her career,” Jeff Kearney, Gatorade’s global head of sports marketing, said in a statement. “[We] look forward to building upon the incredible impact she’s already made.”