WNBA partners with DICK’s Sporting Goods, bringing merchandise to all league markets


The WNBA and DICK’S Sporting Goods are teaming up.

The league announced today that the retailer has been named an Official Marketing Partner beginning in 2021. Through a multi-year agreement, DICK’S will become the Official Sporting Goods Retail Partner of the WNBA.

The alliance is built upon the promotion of women’s sports, youth participation and player development. As part of its commitment, DICK’s will carry an assortment of WNBA apparel and equipment for customers to purchase. This will include jerseys for every WNBA team, Wilson WNBA basketballs, T-shirts and the WNBA Logowoman hoodie.

The merchandise will be available in select stores throughout the United States, including in all 12 WNBA markets. It will also be available online through the company’s website and app.

“This partnership is a significant opportunity for the WNBA as we celebrate our landmark 25th season, with DICK’S Sporting Goods playing a substantial role in driving continued interest and engagement surrounding our league,” said WNBA Commissioner Cathy Engelbert.

“By having a significant presence of WNBA and team merchandise at DICK’S locations in the country, we will now have even more opportunities to connect our fans with their favorite teams. DICK’S commitment to the WNBA is [diverse and] inclusive leadership in action.”

Additionally, DICK’S and the WNBA will create initiatives meant to inspire and connect with female athletes of all ages and help increase the visibility of WNBA teams and players.

“The WNBA is a premier example of how sport can define leaders and celebrate the current and next generation of female athletes,” said Lauren Hobart, President and CEO of DICK’S Sporting Goods. “Today marks an important next step in our journey to support female athletes, and we look forward to collaborating with the W to provide opportunities for people of all ages to engage and connect with women’s basketball, the league and its players.”