+244% Increase in Daily Page views Among Many Highlights
August 10, 2021 — Just Women’s Sports, the fastest growing media platform for women’s sports, delivered on its promise in a big way while covering its first Olympic Games, generating massive increases in website traffic and social media engagement.
In all, Just Women’s Sports posted nearly 400 original articles throughout the Olympic Games, including profiles, news, results, and analysis, resulting in a +244% increase in daily page views for its website. In addition, JWS saw a +218% increase in engagement on Instagram and +106% on Twitter while adding 10,000 new followers across Instagram, Twitter, TikTok, and Facebook. Notably, more than 40% of the site’s traffic during the Olympics came from search engines, indicating that Just Women’s Sports was creating content for which fans were actively looking.
In addition to its news and analysis of the Olympics, Just Women’s Sports constantly kept its viewer guide updated so fans knew exactly when and where to watch the action, while also creating original video content including its Best Seat in the House series, which brought fans exclusive access inside the homes of the families of Allisha Gray, Chelsea Gray, Megan Rapinoe and A’ja Wilson as they watched their loved ones compete on the world’s biggest stage.
“I couldn’t be more proud of how our team stepped up and worked literally around the clock to cover its first Olympics. But it’s now our goal to make sure fans don’t have to wait another four years to hear about these amazing female athletes,” said Haley Rosen, CEO and Founder of Just Women’s Sports. “For us, the end of the Olympics means it’s now time to get pumped about the WNBA and NWSL playoffs, the Paralympics, the US Open and all the other great women’s sports content on the horizon. And we’re going to continue to follow all the great athletes that just became household names in Tokyo.”
Launched in 2020 by Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos, and other media content, and has quickly grown a passionate audience of fans, followers, and listeners. In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, JWS recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, and is home to Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier. Earlier this year, JWS also featured Off the Ball hosted by Olympian and NWSL star Ali Riley, and also created The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football.
In May, Just Women’s Sports announced it had raised $3.5 million in seed funding, led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale.
MEDIA CONTACT
Rachel Zuckerman, 610-724-5078, zuck@justwsports.com
About Just Women’s Sports Inc.
Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on Instagram, TikTok, Twitter and YouTube.